NEED MARKETING PROJECT HELP!!

7 replies
Hi All,

I'm in a marketing management class and am in need of some help for a paper/presentation I have to do. The term project is to come up with a company that hasn't been doing well, or hasn't yet achieved expected success and develop a marketing campaign for that company. My professor pointed out companies like Hain-Celestial, Kodak and Frequency electronics are some companies that may come to mind. My professor gave us a list of companies from this site crmz dot com/Directory/StateNY.htm Directory of Public Companies in New York, United States

If anyone can please help me select a company from the list that wouldn't be too difficult to develop a marketing campaign I'd greatly appreciate it!

Thanks!
#marketing #project
  • Profile picture of the author ericbryant
    What kind of advice do you need about the companies listed there in order to choose one?
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  • Profile picture of the author sambaca
    First off, thanks for replying.

    My professor wants us to choose a metro NY company as we're in the area.
    I am not a marketing major so I really don't have any experience in creating such a marketing campaign. If I'm interested in Kodak or Hain-Celestial for instance, what do you guys think are ways to improve these companies? Why have they struggled etc.

    I've never written such a paper nor created a marketing project so any ideas just to get me started in the right direction would be great.

    Thanks again!
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  • Profile picture of the author sambaca
    up.................
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    • Profile picture of the author beeswarn
      Kodak went out of business because digital camera makers ate their homework. Sears is going out of business because Walmart, Target, Best Buy and Amazon are eating their homework.

      Do you really me to believe that you can't pick one name out of that list of 2,020? If so, why do you want someone like me to consider hiring you if you ever grow up?

      Do your own homework.
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  • Profile picture of the author jct226
    Set a timer for 5 minutes. Go through your list and make a note of the companies that jump out at you. At the end of five minutes take your now abbreviated list and set the time for 5 more minutes and pick the top 5 that "feel good" when you consider doing the project with them. Take those 5 put them in a hat close your eyes and pick one.

    In 10 minutes you will have selected the company to work with. Don't think about what is the easiest to do, focus on what you want to work with, that will keep your motivation level high.
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  • Profile picture of the author sambaca
    any help?

    thanks
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  • Profile picture of the author RichardDin
    Isn't big companies working only with agencies, but not with individuals? Try to concern small business
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