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Providing services to franchise vs non-franchise national companies

by Mo
2 replies
I have the opportunity to work with two national companies:

One a franchise operator with 40 or so outlets across several states

The other a retail outlet with 40 or so outlets across several states (non franchise)

I'm going to offer
- mobile website services with 'Find Nearest Outlet' GPS auto location & click to call dialler
(massive value)
- YouTube channel set up, optimisation & website integration
- video marketing training
- opt in / free download strategies
- website optimisation
- SEO services
...and more I'm sure I'll come up with when I better understand their needs

I don't know how to approach pricing this.

The website, YouTube channel, opt in set up etc are one time set up costs (plus hosting)

There are consultancy services in there too.

I would guess that the mobile site alone will be easily worth 5-6 figures a year to them, maybe 7, in extra sales just due to usability.

My time and services actually have little 'cost' - but obviously I don't want to undervalue the great prodessioanl service I offer and the return on investment for these companies.

1) Your advice on the above please
2) Any difference in dealing with franchises vs non-franchise national companies?
#companies #franchise #national #nonfranchise #providing #services
  • Profile picture of the author localvseo
    Without knowing the industry and what your client does it may be hard to give a lot of guidance on how much to charge. However, If you are confident you can generate business and understand their model, why not think about adding in a performance payment to the contract based on being paid per action (call, email, form submission etc.) that you can track? Could be a bigger opportunity there for you and make you a lot more valuable to your clients in the long term. Several threads have discussed ways to do this.
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    • Profile picture of the author RobbieT
      Originally Posted by localvseo View Post

      Without knowing the industry and what your client does it may be hard to give a lot of guidance on how much to charge. However, If you are confident you can generate business and understand their model, why not think about adding in a performance payment to the contract based on being paid per action (call, email, form submission etc.) that you can track? Could be a bigger opportunity there for you and make you a lot more valuable to your clients in the long term. Several threads have discussed ways to do this.
      Now that really is a very sensible idea.

      Your income will climb based on their results so the clients will see that it makes you accountable and it will also keep you coming up with refinements and new angles.

      It's a win / win scenario.

      Take good care of those that you love.

      Robbie T
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