I also get the Sunday papers and call the people who are running ads without a website address on their ads.
I call businesses Tuesdays - Fridays. I don't call on Mondays because people tend to be busy after the weekend.
I find that Fridays are one of the best days to make my calls - people are generally happy that the weekend is near.
So I call this local business and the woman, Carla, tells me that she has been thinking about doing a website but she's not sure. We talked (actually I asked questions and listened to her) for 30-45 minutes. We established a relationship and the conversation ended with we'll get back in touch next week so I could talk to her husband, Steve too.
Turns out Steve is a muckedy muck at one of our local newspapers.
A business owner went to the newspaper to run a full page ad and asked Steve if he knew any local website designers.
Steve told him about me!
I just met with this business owner, showed him the demo site I built, picked up a check for half the fee and will get the other half when the site is complete.
A few lessons I learned:
- You never know whom you are talking with when you are making calls. Establish a relationship and make sure you ask questions about their business, listen, and take notes. Remember people's names. If they tell you the name of the spouse, their pets, etc., write it down. The more you know, the better.
- Never be shy about telling someone what you do.
When a friend of my son's parents came over, I noticed he was driving a work truck. He's an electrician. I said, "hey, I see you're an electrician. You don't have your website on your truck, do you have a website?" No, he doesn't. I do not hesitate to ask any business owner I meet if they have a website.
- Send thank you cards. After I talk with someone about a possible website, even if they do not commit during the conversation, I send them a thank you card. My name and business is now in front of them and I would get there are not too many other people doing this.
Keep the faith.
Believe in yourself.
Never give up.
Good luck fellow warriors. I wish you great success. -Lori