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Email marketing

by prostarprofitsdotcom
2 replies
E-mail marketing

by Chris Brown on Mon Feb 20, 2012 12:39 pm
Many people are saying that Email marketing does not work any more and it is not as effective as it use to be.

Well if you treat Email marketing like everyone else than it is not you have SPAM and a bunch of clutter trying to find which messsages that you want to read.

You may have heard the term "The money is in the list" true but the money is not in the list it is in the relationship you have with that list. I get Emails from a number of people that I read but the reason I read them is they have use media to build a relationship with me.

Not only do I get emails from them I get some crazy direct mail from them.

With my list I do the same thing in order to build a relationship with them so when they see my message they will remember me and open my Email.

What do you do to get your E-mail opened, read, and get them to respond? Please share

Respectfully,
Chris Brown
#email #marketing
  • Profile picture of the author mikelukjaniec
    I use email marketing services, including List Joe and Viral URL to send emails to 12,000 contacts every week. I find it's easy to set-up and it works very well. I use the same ad copy but change the subject line every week to mix things up a bit. As with any sales message, to be effective you need to know your target market and provide an engaging, receptive message, that stands out from the crowd!
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    • Profile picture of the author angiecolee
      Originally Posted by mikelukjaniec View Post

      I use email marketing services, including List Joe and Viral URL to send emails to 12,000 contacts every week. I find it's easy to set-up and it works very well. I use the same ad copy but change the subject line every week to mix things up a bit. As with any sales message, to be effective you need to know your target market and provide an engaging, receptive message, that stands out from the crowd!
      As a copywriter and as a prospect, I gotta say - sending the same ad copy out every week with a different headline is NOT providing an engaging, receptive message that stands out from the crowd. It's little more than AdWords in my inbox.

      The OP is talking about two-way communication with your audience, not email ad blasts. This is not meant to pick you apart, Mike. There is no way in hell I'm staying on your mailing list for more than three blasts if I get the same email every week with a different headline.

      This infographic shows the sheer volume of information being created and shared online every MINUTE. 168 MILLION emails times 1440 minutes in a day = me not having time to read something that does not interest me. If the email does not provide value for me in the form of sharing information, offering me a killer deal (and I mean one that makes me bust out the credit card RIGHT NOW, which is difficult to do), or sparking some interesting thought, I'm done with it and the person who sent it.
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      Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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