So I am here because of an interesting issue. Last week, I sent an email to ask my dentist client if he wanted to expand his seo efforts to another area or if I should ask another dentist (I thought I'd ask him first because he's been a great client for the last few months).
He replied back saying he'd be interested so I sent him the quote for the extra town. He replied back saying that business has been slow last week and that he definitely can't afford this. He said he'd like to meet me.
Now, before I go in for this meeting, I want to gather some notes on what we need to do to bring in more clients through the door. After all, if he doesn't get paid, neither do I, right? Sooo, here we go:
1. When I search for a dentist in his city I'm doing SEO work for him, I see that he shows up three times: once in Google Places, then one of the sites I created for him (my property) after Google Places, then lastly, a page from his own site.
Yep, three times. But here's the issue. I tried to think about this from the patient's perspective (or prospect rather). If I was searching for a dentist, what would I do?
Look at reviews! So this dentist has over 100+ Demand Force reviews but guess what? Google is now only showing Google Reviews. Whoopy kai yay!
Okay, so apparently he only has one Google Review (it's a positive one). However, two issues: one, he is in second last place on Google Places. The best thing to do here is to create more local citations to get him to rank higher and to use this one tool that shows you the citation of his competitors (I forget the name...? Something Spark?)
Second issue is that about three dentists have 8-16 reviews with pretty Gold Stars highlighted. No matter what, if I was looking for a dentist, I would pick one of these three!
Knowing this, I know I have to somehow get my dentist client to get his patients to submit positive Google reviews.
So, how can this get accomplished? I have read in past reviews that:
a. Collect hand-written reviews, get patient signatures and submit them using a robot (uses local IPs)
b. Have client offer incentives for positive reviews. This client is a dentist, maybe I can ask him if there is a light weight service he can offer a discount on? But no matter what it is, his clients can take that incentive and yet never submit a review...??
I would love to hear anyone who has done this before for the last 6 months at least and how it has worked out for them. Especially if your client is a dentist!!!
2. Rank higher in search engines. Well, yes, duh! For his local city, he has his Places listing, one site I created and he's renting from me and his own site ranking.
I can add the phone number to the title so that's an immediate call to action.
For the second city, the site I created for him ranks around #8. The video has fallen to page 2.
I am creating backlinks to push them higher into the search engines but this can take up a little bit of time. However, I will keep doing this to make sure he gets a video and at least a site represented in the second area.
Any other suggestions?
3. I know he has some guy running his Google Adwords campaign. He has a CTR of 0.78% in January. I don't have experience running Adwords campaigns, esp. locally so I am not sure how this is working for him. However, I am wondering how they are keeping track of the results of the campaign. It's all well that we can see a CTR percentage, but how does one keep track of the calls coming in? A coupon code? Or code, period that perhaps the patient will remember to mention when they call in for an appointment?
Whew, that is a lot. Obviously, I have a lot to learn and I find some great advice and suggestions given out here on a daily basis. I'm here to learn and really want to see my client do well. I appreciate any suggestion you have and will take it from there. Thanks!