How to Help My (Dentist) Client.. [Google Reviews & Adwords Related ?s]

Can you please pm me with how much you charge for your materials? I have a dentist as a client and i really want to help him get his site to the top A spot on Google Places...Thank you and im looking forward to hearing from you

I can vouch for Linda as being one who really and truly eats and sleeps Google Places and keeps up on everything. My guess is that if you were trained by her that you would be doing yourself a favor.

I hope that does not hijack the thread, because that is not what I am trying to do.

CT

Ron -

Thanks for the link! I downloaded their report "Bad Reviews Are Good For Business" and will be using it with clients from here on! This is why I send the separate email to the manager/owner if there is a bad review - the missing link is that the owner needs to know immediately when the bad review comes in. I tell owners that effective followup on bad reviews is really doing quality control for their business.

A good way to take a closer look at how the system works is to go to the FastReview Demo Entry Form. This is a fake page that allows you to run the system. You can put in any name, but need to use your real email address, since the autoresponder will send you a confirmation. Your email is removed from the autoresponder right after the confirmation is sent, so you can run the demo again, if you want.

Since this demo company does not have a real places page, the system does not check the Google nickname or card code, but you do need to enter something in both places. You may want to leave some things blank and hit verify a few times to see the messages that come up.

Once you have filled everything in the next screen will have a submit button, which brings up the confirmation screen. My autoresponder is super fast so you will get an email in about 3 seconds. Click on the link in the email and the All Done message comes up in the browser.

If this were a real review, at that point the customer would be done. I have a server that checks for messages every 90 seconds and processes the request - checks for problems with the review or card code and sends the order email to your client business. If there is a problem it emails the customer with an explanation and a link to the submit page so they can try again.

Since this is a demo the system will send the order email to YOU so you can see what it looks like and how it matches up with the Starbucks' order page.

So take a look and let me know what you think. What I need is a few people to give it a workout and tell me where it can be made better.

It is actually a lot of fun finding new clients with this system. I've gotten to the point where I just walk in, hold up one of the cards and say "I don't know who I should talk to about this". Works like a charm! The receptionist/gatekeeper takes a look and I show them some screen printouts I have of the parts of the system. I get into the owner almost every time.

I think what is happening is that not that many people have seen a system like this, but most know about Google reviews, so they are receptive. By focusing tightly on this one subject and never mentioning anything else, like websites, optimization, etc it is a short but productive meeting.

I figure if I can sign them up for $95 and get them some reviews, THEN I can come back and sell them on the rest of what I can do for them. Too many people are trying to sell these people their high end, expensive service right out of the gate and it just isn't going to happen.

I have been doing programming for small businesses for 25 years and most of my clients get solicitations for SEO EVERY DAY! They even occasionally get phone calls from India! They are totally sick of the calls and turned off to anything about SEO. In this type of environment, thinking of ever slicker ways to mass contact businesses is going to be less and less effective as time goes on.

I have found that the way to bypass all of that is to get out and walk in on businesses in your area. Then, by talking about something that is simple to understand and cheap, business owners will buy in and you have a new relationship. It is from within this relationship that you can sell them the rest because you have credibility because of the reviews.

Sorry for the long post, but I have lived on this "selling from the inside" for a quarter century and know how business owners think, its kind of a hot button for me. Although some WSO's portray small business owners as emotional and manipulable, they are among the smartest people I know. I would guess that more than half the market has NEVER been touched by everything the seo industry has done to date. If this were not true, you couldn't do a search and see tons of obviously un-optimized sites and places pages.

One of the SECRETS to working long term with business owners is to realize that they look at you in relation to how they found you. If they found you in the Yellow Pages or by answering an email they will never forget that. They will always figure that, if they want to replace you, all they have to do is go back to the same source and get another one of you. Simple. But this lowers your value to that business owner for the life of the relationship.

This is why referrals are so powerful. Unconsciously, the business owner gives this type of relationship more weight because it would be harder to replace you - they figure they would probably have to go back and get another referral.

So even if you do find a new client by them picking your name out of the never ending flow of emails and other solicitations, always remember they will figure you are quite replaceable. By walking in a forming the relationship with a simple, but effective product like this you make it impossible to replace you using the same source, and they will be much more attentive to what you have to say.

Sorry for the rant - but I've worked with a lot of my clients for more than 20 years and I'm reacting to some of the crappy WSO's I've seen recently that portray them as idiots who will buy anything.

Bruce

I am with you on that one. I have a love/hate relationship with the big "G"

Customers leaving reviews from their home computer is best but a last ditch effort to get some reviews from the office is a descent plan b.

I just read that getting just 5 reviews will increase your Places Page ranking.

So if you gotta use your office to get those 5 reviews might as well do it.