Out of town supermarket

by Mar
7 replies
Hi - we've got a small gift and coffee shop within the town's main shopping area; our local council has just passed a planning application for a "nice new supermarket" on the edge of the town. Have you got any clues as to how our meagre advertising budget is going to outgun the supermarket's? I don't suppose our business is the only one which needs this kind of advice.

Thanks
Margaret
#supermarket #town
  • Profile picture of the author racso316
    -What makes you unique?

    -What makes you different than the supermarket?

    -Why should your prospects/clients do business with you and not them?

    -Start creating a database if you don't have one already. Collect names and contact information. And contact your clients periodically, make sure you offer them great offers and discounts and they feel appreciated.

    -Create a loyalty/referral system.

    -Create a homlier enviroment.

    -Have give-aways, raffles, get the community involved. Send press releases whenever you have one of these events.

    -Do you have other businesses that have you could have strategic partnerships with? My guess is YES. Contact the other business owners, work together, create coupons and discounts to get the people in their database with no added cost to you. Hair salons, schools, bars, clothing places, toy stores.

    -Have a person handing flyers outside your shop, schools, parks near by with your offer.

    -Get an endorsement letter sent out in your behalf from another business onwer that's not a direct competitor.

    You can do all these with minimum expense or cost and the profits will be exponential. Try it out and let me know.
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    • Profile picture of the author RobbieT
      Originally Posted by racso316 View Post

      -What makes you unique?

      -What makes you different than the supermarket?

      -Why should your prospects/clients do business with you and not them?

      -Start creating a database if you don't have one already. Collect names and contact information. And contact your clients periodically, make sure you offer them great offers and discounts and they feel appreciated.

      -Create a loyalty/referral system.

      -Create a homlier enviroment.

      -Have give-aways, raffles, get the community involved. Send press releases whenever you have one of these events.

      -Do you have other businesses that have you could have strategic partnerships with? My guess is YES. Contact the other business owners, work together, create coupons and discounts to get the people in their database with no added cost to you. Hair salons, schools, bars, clothing places, toy stores.

      -Have a person handing flyers outside your shop, schools, parks near by with your offer.

      -Get an endorsement letter sent out in your behalf from another business onwer that's not a direct competitor.

      You can do all these with minimum expense or cost and the profits will be exponential. Try it out and let me know.
      Hi Margaret,

      Rasco 316 has given you a lot of really good and actionable advice.

      One of the best things when marketing is to sit down and do a bit of brainstorming and write on a sheet of paper or use your computer and do a list of BENEFITS for the customer when they shop with you. You can do this on your own or with your partners & staff. DON"T rule anything out, even the most stupid suggestion, put it down. Once there are no more suggestions go back to item number one and get everyone to concentrate on that and see if they can expand it (add to it) then see how you can use that suggestion.

      Do that for all the items on the list. You may be amazed at what you get.

      Also try to look at how you can make the customers experience a pleasure. Look at it from a customers point of view and say "what's in it for me" (the customer)

      Take good care of those that you love.

      Robbie T
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  • Profile picture of the author racso316
    Notice I didn't mention anything online related.

    If you know Internet Marketing, go for it and create a Google Places listing, a website, facebook fan page, QR codes, mobile site, sms, etc

    However, if you don't and you have to pay someone to do all that for you, it'll be an extra expense you can't afford right now (wait for later, when you've made some money/profits). Stick to the basics and what I gave you first. Those actions will have a minimal cost, with great results/profits. Leverage your assets.

    With that said, if you can get locals to sign up or "like" your facebook page (which is very easy to create a basic one), by incentives or just by asking once they get in your shop, I believe you can use that to your advantage.

    Update your facebook fan page status with offers such as "Buy one X get one free for the first 10 people only, come quick asap". I guarantee you more than 10 people will show up and will buy something, and it'll be your call if you still offer the items or not as an offer. This is just one example. "Bring one friend and get X". "Like my page and get X", etc.

    Do this right now. You can't wait until the supermarket is here for you to start marketing. It's a lot of work but you can do it. By the time the supermarket arrives and you've implemented all this, you will have a loyal fan base and will be known in your community. Apply it.
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  • Profile picture of the author skagenweb
    You might have difficulty dealing with them unless you have a big set up company with a great reputation and previous clients. Try get a professional brochure and plan made before you approach them.
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    • Profile picture of the author Jerry McGough
      That supermarket is not a competitor. Take advantage of the increased traffic they'll bring.

      In my area there's a convenience store chain called Wawa. They're HUGELY successful.
      They thrive even if they're across the street from a supermarket. Everything they sell is much more expensive....except.....coffee and smokes. And you gotta have the smokes.....
      Two things a lot of people need to start the day.

      Everyone around here said they'd newer last.....that was about 50 years ago.

      Also, are you gathering your customers email addresses ? Shame on you if you're not.
      Send emails for coupons, announce deals, push new products, etc.
      On your slow day, let people come in for free samples of those exotic coffee flavors that they're afraid to try and not like.

      Have little sip cups, encourage them to try more than one....they'll see your gifts while sipping on that coffee....
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      • Profile picture of the author Benjam1n
        Originally Posted by Jerry McGough View Post

        .

        Send emails for coupons, announce deals, push new products, etc.
        On your slow day, let people come in for free samples of those exotic coffee flavors that they're afraid to try and not like.
        Agree, you should look at sms marketing, from what i've read and seen, that can be very powerful for businesses such as yours.

        Here's a quick overview:

        1) Place flyer in a holder on each of your tables "Join the YOUR NAME VIP club by texting "Coffee" to 800777 and get a free cappucino (or a new product that you are trying to introduce.
        2) All of these mobile numbers are then collected on a database which you can access at any time
        3) Send out text messages offering special deals and discounts to all of your "VIP" customers

        It should help you to retain all of your current customers as well as generate new ones!

        Hope everything goes well, stay positive, if other businesses have managed it, so can you!!
        Signature

        "You become what you think about most of the time" - Think BIG!!

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    • Profile picture of the author somacorellc
      Originally Posted by skagenweb View Post

      You might have difficulty dealing with them unless you have a big set up company with a great reputation and previous clients. Try get a professional brochure and plan made before you approach them.
      I already gave you an infraction for this but in case you don't understand, GTFO of this forum.

      Thanks.
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