Lead Generation for Dentists

I was looking thru my archives for something else and came across a PostCard that made me Mucho Moola a few yrs ago and I thought I'd share it with you;

Here's what it is;
Some Dentists are always looking for "New Patients". Every week in Sunday's paper...there are at least 3 dentists with ads that have the "Key Phrase"..."New Patients Accepted".

That's CODE for...."HEY! I NEED SOME PEOPLE WITH MONEY TO FILL MY CHAIRS! I NEED TO STAY REGULAR WITH MY MERCEDES PAYMENTS!"

So....at a Chamber of Comm luncheon...a New Dentist in town stood up and introduced himself. He gave info about where he was educated and trained and talked about his new office AND....what caught MY "PROMOTER'S SPIRIT" was....He offered FREE Teeth Whitening to the first 50 people in the room (There was about 800 at that meeting)

This "blew me away" so....I went up to him after the meeting and got one of his "FREE Teeth Whitening" cards (for my neighbor's daughter) and asked him HOW was he able to do this when I've seen some Teeth Whitening Fees at $600?

I got him to confide in me and....he told me his cost was about $10 and 1 hour's time for his assistant. His usual fee is $280.

So....I then asked what he charged for "New Patient Visits". He said, $185 which includes...X-Rays, Cleaning and Consulting.

So...I asked him if I could stop by the next day...just before he goes to lunch (a good time to see dentists and chiropractors) to show him an idea I had to get him New Patients.

So...I made up a Sample PostCard (see photo below) which said, "FREE Teeth Whitening!" Call for appt 555-1234 x 123"

I told him there are about 120 people in the area who are either moving from one rental to another or...who have purchased a house. (I have a List Co)

I told him I would mail out this PostCard to ALL the "New Movers" every month and....I would charge him $50 for everyone who sets an appointment via MY Number (after 3 mos I raised it to $85 per appt)

I told him that since he charged $185 for the Initial Appt....he would still make $130 per New Patient.

He gave me the Go Ahead and whala...my mailing were bringing him 20 New Patients a month. I then went to other towns and set up the same program.

I am SURE this can be done nowadays! I just checked with my List Co and...in January there were 88 New Movers! Well worth setting up even in this down economy.

So...just some "food for thought" as to a way to bring in some bux.

Since I'm NOT selling the program...I won't reveal all the details. I'm only showing the Photo that got the attention of Dentists AND...New Movers.

Don Alm....idea guy