For those marketing to lawyers

2 replies
Hi all, I don't know if this will be of benefit to any of you or not but I thought I'd share it in case someone can grab some value or model the idea if they like it. I was driving down the freeway yesterday and I spotted a new billboard. The offer was for a free book for accident victims and it listed a URL- Utah Accident Book - Free Utah Personal Injury Guide I don't know if this is a viable model or not, couldn't tell you if it's working. I do know that on that area of the freeway billboards typically go for $4000-$6000 a month so this lawyer has an in house team or outside marketer who has convinced him that driving people to a lead capture page will be worth it. If an average case is worth $30,000 ($10,000 or so to the firm) then 1 new client may make it worthwhile. When you are getting the book you can also see that they ask where you found them and they list radio and newspaper and other media. All told, who knows how much this firm is spending per month? For those that market to lawyers, though, I would have to think that if you've got a lawyer spending $10,000 + per month on a campaign like this then I've got to think that they would also be paying a big amount to someone who is running the campaign. Food for thought.
#lawyers #marketing
  • Profile picture of the author Daniel LaRusso
    It's amazing to me how many lawyers do not have mobile websites. Things like this drive people to a website, usually from a mobile phone, and can barely be read. Lots of opportunity out there.

    It is unwise to trust all you read on the internet.
    - Benjamin Franklin

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  • Profile picture of the author Lina T
    Yes, I have found attorneys to be able to stomach large budgets for marketing and promotion, but in my experience, dealing attorneys is just like you would envision it to be ... the lawyers I worked with had more comprehensive contracts that they drafted up (usually it is the other way around, if I even have a contract), or they made tons of edits to mine that I ended up having to spend time to try to figure out what it all meant (they of course explained it, but you know, it is still a bit uncomfortable) - so that makes the sales process a bit longer. And the courting process is a bit more extensive as well because it is hard to pin down the decision makers sometimes ...

    Overall, I think it was worth the effort and once you get in the swing of things and are offering them what they expected (or more!), you will have a good solid client.

    Also, I want to add that law firms that are just line one lawyer working by themselves, as opposed to a big firm, have been a pain to deal with in my experience - both from the lead to sale process to the client stage. I've had some negative experiences that reinforce the lawyer stereotypes ... but you know, that has just been my experience with 3 different one-man-show lawyers.

    The only smaller scale lawyers I have done really well with are lawyers that I am clients of, or friends
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