Hi all, I don't know if this will be of benefit to any of you or not but I thought I'd share it in case someone can grab some value or model the idea if they like it. I was driving down the freeway yesterday and I spotted a new billboard. The offer was for a free book for accident victims and it listed a URL-
Utah Accident Book - Free Utah Personal Injury Guide I don't know if this is a viable model or not, couldn't tell you if it's working. I do know that on that area of the freeway billboards typically go for $4000-$6000 a month so this lawyer has an in house team or outside marketer who has convinced him that driving people to a lead capture page will be worth it. If an average case is worth $30,000 ($10,000 or so to the firm) then 1 new client may make it worthwhile. When you are getting the book you can also see that they ask where you found them and they list radio and newspaper and other media. All told, who knows how much this firm is spending per month? For those that market to lawyers, though, I would have to think that if you've got a lawyer spending $10,000 + per month on a campaign like this then I've got to think that they would also be paying a big amount to someone who is running the campaign. Food for thought.
It is unwise to trust all you read on the internet.
- Benjamin Franklin