Review Getting Ideas?

9 replies
Do you have any strategies for getting reviews for a clients Google Places page?

I have a client in the "In Home Senior Care" business.

They need to get some reviews. The main person who usually sets up the appointments is the middle aged daughter of the senior but that person isn't usually present for the "in home care" part; that's for the senior.

And the senior isn't usually tech savy to just go only and leave a Google review.

Any ideas or strategies?
#ideas #review
  • Profile picture of the author RobbieT
    RK, one way you can do it is design a form in MS Paint or better still outsource it on Fiverr or Odesk or wherever.
    1/Simple heading like "Give us a review - How did we do?"

    2/Broad lined space below for comment to be written in with 5 stars in the top centre of the comments box with the words alongside "rank us please" and "poor" alongside the left hand star and "great" alongside the right hand star.

    3/Somewhere down the bottom words like "your comments may be shared"

    Get your clients to write a written review of your services.

    Once you have the review do an on-line search for a company that will post them to your Google places listing for you. There is a chap in the forum whose handle is contentment1st and if I was you I would track him down and PM him to handle your posting or the whole shebang if you find it a bit daunting.

    Do NOT do it yourself from your Co computer and whoever you get to do it make sure they only drip feed them at 2 or 3 a week.

    Then there's the 10 photos with suitable keyword tags, then there's the videos, and don't forget the citations. Best to get them all set up before posting the reviews.

    Hmm if I was you I would go back 3 paragraphs and do a PM

    Have fun.

    Take good care of those that you love.

    Robbie T
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  • Profile picture of the author Seantrepreneur
    I actually have an In-home senior care client as well. It's also one of my franchise clients.

    I think you might want to turn your focus from the actually client and to the adult child that called in for the services from the beginning. As you mentioned it might be a little hard getting a review from an 80 year old haha. Also, a review can be about anything. Don't limit yourself to just your service clients maybe get a review from a partner that works with you guys or a referral source.

    Lastly, don't be afraid to flat out ask for a review from that adult child. Make it as easy as possible to leave that review by giving the link directly to your place page. Heck, you could even make a screen cast of how to leave the review so there are no questions.

    Hope that helps!

    Sean
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  • Profile picture of the author Aaron Doud
    I'll tell you what we did and you can try to tailor it to your clients business.

    1. We already have an in house feedback form we give all customers.
    2. We had one of our employees during the slow season find the best of these.
    3. We had our receptionist call and ask if they would be intersted in submitting reviews online.
    4. We offered a logo gift in this case a fleece jacket with our logo in exchange for two reviews on two seperate sites(we gave them a liist and links to them)

    Thanks to this program we now overwealmingly have 5 star reviews and glowing reviews all over the internet. We dominate our industry locally and nationally on reviews.

    Also given our industry the jackets also function as advertising for us. basically we put our logo on our best customers. When people ask about the jacket do you think they are going to get glowing comments about us?

    The whole program cost a few hundred bunks with labor time and the cost of the jackets. It could have been done with a lower price gift as well.

    The keys were getting our raving fans to put their voices out there for us. We knew they loved us we just needed to get them to tell the world and we offered to give them a gift for doing this.

    This can work in any industry. Resturants can have cards to hand out. Say 20% off your next meal if you bring in a print out of the review you submitted. Or if you think the customers would like it why not offer a T-Shirt? For the in-home care industry maybe a free day or 10% off their bill one month. Your clients will be able to help you figure out what to give as a gift. And you can charge them hourly or a set fee to help set this up and train the staff on how to properly present it to their customers and how to know which ones to present this to.

    The key is to never ask for good reviews but only offer this to people you know will give you good reviews. If the client has an in house feedback form this is easy as they already know who gave them high marks.
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    • Profile picture of the author DP55
      Originally Posted by Aaron Doud View Post

      I'll tell you what we did and you can try to tailor it to your clients business.

      1. We already have an in house feedback form we give all customers.
      2. We had one of our employees during the slow season find the best of these.
      3. We had our receptionist call and ask if they would be intersted in submitting reviews online.
      4. We offered a logo gift in this case a fleece jacket with our logo in exchange for two reviews on two seperate sites(we gave them a liist and links to them)

      Thanks to this program we now overwealmingly have 5 star reviews and glowing reviews all over the internet. We dominate our industry locally and nationally on reviews.

      Also given our industry the jackets also function as advertising for us. basically we put our logo on our best customers. When people ask about the jacket do you think they are going to get glowing comments about us?

      The whole program cost a few hundred bunks with labor time and the cost of the jackets. It could have been done with a lower price gift as well.

      The keys were getting our raving fans to put their voices out there for us. We knew they loved us we just needed to get them to tell the world and we offered to give them a gift for doing this.

      This can work in any industry. Resturants can have cards to hand out. Say 20% off your next meal if you bring in a print out of the review you submitted. Or if you think the customers would like it why not offer a T-Shirt? For the in-home care industry maybe a free day or 10% off their bill one month. Your clients will be able to help you figure out what to give as a gift. And you can charge them hourly or a set fee to help set this up and train the staff on how to properly present it to their customers and how to know which ones to present this to.

      The key is to never ask for good reviews but only offer this to people you know will give you good reviews. If the client has an in house feedback form this is easy as they already know who gave them high marks.
      I hope you're checking the legalities of what you're doing. In most places it's ok to give an incentive in return for feedback, but you cannot give an incentive in return for GOOD feedback. If you do, they have to say in the review that they received an incentive to leave that good review which kinds of negates the value and point of the reviews...
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  • Profile picture of the author Aaron Doud
    DP55 did you read what I said? Maybe I said it wrong but I thought I made it clear....

    We didn't offer it for "good" feedback. We just made sure we only made the offer to people who had given us good feedback on our internal feedback form. This is a big key by focusing on getting the right people to give you feedback you increase the chances that it will be positive. They could have left horrid reviews and they would have still gotten the jacket.

    For example in a resturant lets say you a guest asks to speak to the manager. He tells the manager how great it was. Manager pulls out a card. "Thank you for your kind words. We appreciate our guests feedback and I wondered if you have time if you might consider going to this website here and leaving a review. We really love for our customers to share their experiences with others. Also as our way of thanking you if you bring this card back with a print out of the review you posted we will give you 20% off your order on your next visit. How does that sound?"

    He knows the chances of a positive review are high. And he is giving the customer a reason to remember to do it when they get home. It is a win win. And yes when you do this you make get some nuetral and bad reviews even from happy customers. But in the end if you ask them for honest reviews they will give you honest reviews and if you ask the right customers they will be a majority 5 stars.

    People like helping out their favorite businesses. All you have to do is ask.
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    • Profile picture of the author PSinPS
      My question is how do you know it is that person that submitted the review? They could bring in a printout of any review, couldn't they? I guess you could keep track of the existing reviews, but that sounds like a lot of work.
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      • Profile picture of the author RobbieT
        Originally Posted by PSinPS View Post

        My question is how do you know it is that person that submitted the review? They could bring in a printout of any review, couldn't they? I guess you could keep track of the existing reviews, but that sounds like a lot of work.
        They sure could but would that really matter? I for one wouldn't bother checking if it's their review or not.

        If they are coming back to your restaurant (usually with at least one other person) and spending money and you take 20% off the top then you're still a mile in front.

        I would also make sure that the staff knew that this was one of our "special" customers and make sure they had a really great time. More good reviews, maybe, maybe not but happy people tell others about their good experience and word of mouth advertising is priceless.

        Take good care of those that you love.

        Robbie T
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  • Profile picture of the author PSinPS
    But what about other types of businesses where it is not practical for them to just drop in like they would a restaurant?

    I have a veterinarian (never knew how to spell "veterinarian" until now) that I am working with and I am researching how to get his clients to provide more reviews.
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