an extra $183,203...
so what does your client say on the phone to get em' to book or buy
when he/she has all these people phoning in?
Well we are all about optimizing the different parts of a business for profit...
and one of the most overlooked parts is what they say on the phone.
Here's an example...
A electrical service company was spending just short of $80,000 a month
on advertising to keep all their vans on the road.
Owner was asked what his conversions from phone calls to bookings was...
He proudly said between 70 and 75%.
He agreed to track all calls to bookings from all people
who answered the phone over 2 weeks.
He was an angry boss when the numbers came in.
It was only 14%!
He was getting the high conversion rate because people would ask to speak
to him because they already knew him.
So the staff were all made to follow a script.
3 weeks later the team were converting callers to bookings at a rate of 48%.
That tripled the business just like that...no added expense
to bring in more leads through advertising.
Imagine tripling the leads for these offline businesses,
just by optimizing their Yellow Pages ads...
and training them in the right way to answer the phone
which adds another tripling of their business...
and they didn't spend an extra dime to make it happen.
Folks, learn how to optimize what they are already doing
because it's not only free to implement, it happens fast.