I know that so many of you out there have this crazy idea that traditional, old school stuff like print advertising is "dead", but you should really get that kind of thinking out of your head. It's simply not true.
To be honest, print advertising can get more businesss for your clients than any internet marketing you can imagine. It can also make you more money than you'll ever get selling SEO, PPC, Mobile Marketing, SMS, Web Design, etc..
Now I'm not telling you to drop the services you're offering currently and start selling newspaper ads, but it would be good for you to understand that traditional marketing is still extremely effective. It can have more firepower than any of the internet services you're pushing now with all your services combined.
What's the most money you're going to get out of local business owners, limiting yourself to selling wordpress sites, SEO, Mobile Sites, SMS? A couple grand a month if you're EXTREMELY lucky?
Do you have any clue what a traditional ad agency can get from a local business when they offer print/radio/tv/direct mail/plus internet services? The same business owners you might struggle to sell a $200 mobile site to can very well be paying $5,000 or more per month to an ad agency.
Believe it or not, there's a vast world of marketing power beyond the internet. At the local level, there's more power in print than there will ever be on the internet. There's only so much SEO and PPC you can do to bring in local business.
Every single internet marketing method out there relies on consumers to be actively showing interest in their products/services on the internet. With traditional stuff like direct mail/news/tv, YOU control how many and what type of people you want to expose their offer to. Do you understand the magnificent power in that?
There's NO limit to what you can bring businesses in via direct mail for example. There's virtually NO limit.
I love internet marketing, don't get me wrong. I think it's wonderful and critical to an overall marketing plan. But my point is NOT to limit yourself to it and to falsely convince yourself or try to convince business owners that traditional marketing is dead or dying.
So... Here's the big question I'd LOVE everyone to answer:
Let's say that you've hypothetically pitched a local dentist who's just about to open up a practice in Chicago, Illinois. He hasn't done one drop of advertising yet.
He says to you:
"well, I'll take your word for it that you're a marketing expert. I'll throw you the reigns to the company for all of it's marketing for a year. I'll pay you $3,000 per month in consulting and my budget is $15,000 per month to spend on any marketing I'll need, starting now".
What do you do?