Local Newspaper Advertisements

13 years ago

Originally Posted by Mav91890

Hello all, love this forum and have learned a decent amount. I was going to start doing cheap WP site design in my local area and was thinking about taking out a newspaper ad.

I will either do the free website method and just charge for the hosting/maintenance. Or charge a very small premium and then charge monthly for hosting/maintenance, perhaps some other basic things like a Facebook, twitter, and Google + page.

If you were taking out an ad what would and wouldn't you do in the advertisement?

4 things to do...

1 make it a single column tall one, placed at the top right hand side of the page.

2 make it a 2 step ad. This means you are providing enough "bait"
to attract the right people who will take the next step to find out more,
nothing else.

3 The headline will say something like...

To The Business Owner Who Secretly Wants a Website,
But Suspects The Tech People Building Them
Don't Live In The Real World...

----------------------------------------------------------------------------------

4 set up a phone recorded message that tells them you have a printed report that they can request.
It will be sent in the post.

Readers of newspapers prefer to get their information in the mail,
not the internet.

That's a brief outline how you make newspaper display ads work.

Best,
Ewen

[ 4 ] Thanks
3 replies

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abbot

Banned 13 years ago

Originally Posted by ewenmack

4 things to do...

1 make it a single column tall one, placed at the top right hand side of the page.

2 make it a 2 step ad. This means you are providing enough "bait"
to attract the right people who will take the next step to find out more,
nothing else.

3 The headline will say something like...

To The Business Owner Who Secretly Wants a Website,
But suspects The Tech People Building Them
Don't Live In The Real World...

----------------------------------------------------------------------------------

4 set up a phone recorded message that tells them you have a printed report that they can request.
It will be sent in the post.

Readers of newspapers prefer to get their information in the mail,
not the internet.

That's a brief outline how you make newspaper display ads work.

Best,
Ewen

I apologize in advance for my ignorance. But I don't understand what you mean?

I am literally looking to do the same exact thing in my local newspapers and monthly issues. everything you said makes perfect sense to me except this.

Could you please elaborate more? I may just be missing something.

Thanks
1 reply

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ewenmack

13 years ago

Originally Posted by abbot

I apologize in advance for my ignorance. But I don't understand what you mean?

I am literally looking to do the same exact thing in my local newspapers and monthly issues. everything you said makes perfect sense to me except this.

Could you please elaborate more? I may just be missing something.

You mean step 4?

Thanks
1 reply

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abbot

Banned 13 years ago

Originally Posted by ewenmack

You mean step 4?

yes, step 4

Thanks
2 replies

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neevedu 13 years ago

Hello friend local marketing is great way to increase your traffic.
- Thanks
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ewenmack

13 years ago

Originally Posted by abbot

yes, step 4

Gotcha.

Not much point then if you don't have a business license.

Best,
Ewen

Thanks
1 reply

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abbot

Banned 13 years ago

Originally Posted by ewenmack

Gotcha.

Not much point then if you don't have a business license.

Best,
Ewen

I don't understand. I do have a business license. I get everything you said except a "phone recorded message"

I just don't understand STEP 4.

Thanks
2 replies

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ewenmack 13 years ago

Originally Posted by abbot

I don't understand. I do have a business license. I get everything you said except a "phone recorded message"

I just don't understand STEP 4.

ok here how it works...

1 You set up a dedicated phone line for your recorded message

2 Your recorded message covers
thank you
you'll send your special report [name it]
ask for full name, address, phone number and email
say the phone and email are just for in case the name and address aren't clear
Tell them that they are going to love it
thank them

The whole point of the ad and recorded message is to create a highly targeted prospect that you can keep in contact via mail that brings them a step closer in becoming a client.

Each contact gives great value to them and an offer to find out more by phoning you.

That's why it will mean you'll have to start charging fees that reflect your expertise.

Best,
Ewen
- Thanks
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ewenmack

13 years ago

Originally Posted by abbot

I don't understand. I do have a business license. I get everything you said except a "phone recorded message"

I just don't understand STEP 4.

You asked, I answered and no thank you...

isn't that interesting!

Best,
Ewen

Thanks
1 reply

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abbot

Banned 13 years ago

Originally Posted by ewenmack

You asked, I answered and no thank you...

isn't that interesting!

Best,
Ewen

What?

If you are implying that I looked over it, your wrong. I actually printed the entire thread and am designing an ad. It will be implemented on the 15th as I already paid and reserved an ad spot in several local monthly papers.

I thank you very much for your help. But please don't make assumptions merely by post counts...

[ 1 ] Thanks
1 reply

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ewenmack

13 years ago

Originally Posted by abbot

What?

If you are implying that I looked over it, your wrong. I actually printed the entire thread and am designing an ad. It will be implemented on the 15th as I already paid and reserved an ad spot in several local monthly papers.

I thank you very much for your help. But please don't make assumptions merely by post counts...

Ah thank you, I got a thank you!

Thought might of been nice to get one, without asking for it...

that's all.

Best,
Ewen

[ 1 ] Thanks
1 reply

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abbot

Banned 13 years ago

Originally Posted by ewenmack

Ah thank you, I got a thank you!

Thought might of been nice to get one, without asking for it...

that's all.

Best,
Ewen

I do thank you very much. I have only been around here for a short bit of time and have already noticed the support that you provide. I'm very thankful to have people like you in this world.

Sorry I did not physically write it but I do appreciate your valuable input.

Regards,

[ 1 ] Thanks
1 reply

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ewenmack

13 years ago

Originally Posted by abbot

I do thank you very much. I have only been around here for a short bit of time and have already noticed the support that you provide. I'm very thankful to have people like you in this world.

Sorry I did not physically write it but I do appreciate your valuable input.

Regards,

I'm human, and like appreciation shown, just like everybody else.

So thank you for coming back and taking the time to write
and I'll continue to support you like the others here.

Best,
Ewen

Thanks

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TheNightOwl

13 years ago

Originally Posted by ewenmack

4 things to do...

1 single column tall one, placed at the top right hand side of the page.

2 make it a 2 step ad.

3 The headline will say something like...

4 set up a phone recorded message ...sent in the post.

Gold. Thank you!

[ 1 ] Thanks

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Mr. Subtle 13 years ago

Originally Posted by ewenmack

4 things to do...

1 make it a single column tall one, placed at the top right hand side of the page.

I seriously doubt anyone here would have the money... or maybe I should say spend the money on a one column full page ad.

My local paper has a daily circulation of 80,000 (weekday - it's a small town/county). the paper is 22" tall which leaves 20.5" in advertising. They charge $58.00 per column inch which means a single full page one column inch ad would set you back a whopping $1189.00. Anyone here have the cajones to put $1200 on the line to see if your WP site design ad could pay for it? : )
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Mav91890

13 years ago

Perhaps I could put my phone number on there instead. I wont be charging much so it really woudn't be worth my time to send things in the mail and then pay for all the postage.

Thanks
1 reply

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â€œThe only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can't achieve it.â€ ― Jordan Belfort

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ewenmack

13 years ago

Originally Posted by Mav91890

Perhaps I could put my phone number on there instead. I wont be charging much so it really woudn't be worth my time to send things in the mail and then pay for all the postage.

Yeah the numbers probably won't work out at the price point you are considering.

It is a way they can feel comfortable without the pressure of geek talk and a pushy sales person.

Remenber, newspaper readers, mostly are not Internet savvy and are intimidated by it.

That is why you reach out to them in this way.

There is no reason why you can't charge lot's more.

Best,
Ewen

Thanks

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Mav91890

13 years ago

You don't think the phone would do and then meeting in person?

Thanks
1 reply

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â€œThe only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can't achieve it.â€ ― Jordan Belfort

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ewenmack 13 years ago

Originally Posted by Mav91890

You don't think the phone would do and then meeting in person?

I don't know how well you relate to the older generation.

They are very sensitive to the language and respect used and shown.

Having the person call off a newspaper ad lowers the response rate a lot.

That's why having more steps in the campaign normally is more profitable than the one step to the phone call.

You see those that don't phone, but are semi interested, you've lost them.

That's why a patient marketer will win long term over one who is going for the quick sale.

Just pointing out the realities of the market that reads newspapers, that's all.

Best,
Ewen
- Thanks
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vic alexander

13 years ago

I think local advertising would be ideal to increase traffic. I would leave an ad in for a series of weeks, some bulk buying of local newspapers work out cheaper in the long run anyway. This would mean also, those who missed your ad or was initally pondering it, may come back. Perhaps with put a out as a limited time offer only!

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Vic Alexander

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Mav91890

13 years ago

Yeah Victoria, I was going to put it in for a month starting out and is published in the paper and on their site. I was going to offer it as a limited time offer only available to the first 30 people or whatever.

Thanks

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â€œThe only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can't achieve it.â€ ― Jordan Belfort

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Mav91890

13 years ago

I just found out the only ad I can get is in the classified section of the paper which honestly, I'm not sure if $75 is even worth that. The price increase would be well worth it though for a better spot in the paper.

Thanks
1 reply

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â€œThe only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can't achieve it.â€ ― Jordan Belfort

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Mr. Subtle

13 years ago

Originally Posted by Mav91890

I just found out the only ad I can get is in the classified section of the paper which honestly, I'm not sure if $75 is even worth that. The price increase would be well worth it though for a better spot in the paper.

Tell them you want to put in a display ad (which goes in the front/middle of the paper) and not a classified ad (which goes in the back of the paper).

It would be more expensive than classified ads (see my post above). A 2 column by 2" ad in my local paper would set you back $232.00. A one column by 2" ad (or 2 column by 1" ad) would set you back $116.00.

Thanks

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Mav91890

13 years ago

Yeah well I called to do an ad and apparently the govt has to always get its cut. Id have to have a business license before I could post an ad, lol.

Thanks

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â€œThe only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can't achieve it.â€ ― Jordan Belfort

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CollegeEducated

13 years ago

Im assuming they mean a message either for redirecting the clients to a website or method to grab their contact information. Such as

"Hello You've Reached the voicemail of (Insert Name). I am sorry I am not available to take your message, but will get back to you at the earliest convenience. If this is a general support call Please leave your name, number, and a brief message. If you are attempting to claim your free website, please visit our website at www.(website) and (insert directions)".

Thanks

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Mav91890

13 years ago

I thank you as well, even though I cant use it at the moment. I'll just switch to some cold calls and packets. Thanks again.

[ 1 ] Thanks
1 reply

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â€œThe only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can't achieve it.â€ ― Jordan Belfort

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ewenmack 13 years ago

Originally Posted by Mav91890

I thank you as well, even though I cant use it at the moment. I'll just switch to some cold calls and packets. Thanks again.

There are a number of Warriors using direct mail to get clients,
well worth checking out.

Best,
Ewen
- Thanks
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- salonspid 13 years ago
  
  Originally Posted by ewenmack
  
  There are a number of Warriors using direct mail to get clients,
  well worth checking out.
  
  Best,
  Ewen
  
  Also dropping adverts through business doors in person makes the difference too (ideal if you have large business parks in your area)...
  
  Thanks
  
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Mav91890

13 years ago

Yeah i was going to go with something similar to 7878's direct mailing campaign tactic. I found a "whale" in my local area who spends a crapload on advertising and has 3 ads in the yellow pages, one of them being a full page ad.

Their site ranks very well for their niche and city but has a problem with online reputation management. The first review is a 5 star and the next 3 are all one stars. So I'm going to send a direct mailer to them and see what happens.

Thanks

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â€œThe only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can't achieve it.â€ ― Jordan Belfort

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ilovemedia

13 years ago

Nice tips, Ewen! It never occurred to me before that people receiving the paper probably aren’t very internet savvy. Thank you for mentioning something I completely overlooked.

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1 reply

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ewenmack

13 years ago

Originally Posted by ilovemedia

Nice tips, Ewen! It never occurred to me before that people receiving the paper probably aren’t very internet savvy. Thank you for mentioning something I completely overlooked.

Oh if we only step out of our world and into the world of our best prospects!

Google talks about search is all about being relevant,
well all advertising gets the best response when being relevant.

Being relevant is more important than persuasion,
many a test has shown.

Thanks for bringing it up.

Best,
Ewen

Thanks

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Adwizard

13 years ago

Step 4 is totally unnecessary ... they are calling to take you up on your offer. Get the info you want from them and make their site. You gain nothing but take the chance of losing them when they hear a recording. Newspaper readers scan headlines. Write a story about yourself with a catchy headline. Since your providing free sites for local businesses you may even interest the paper in run.ing a free story on your endeavor.

My 2¢ worth

Thanks

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