Anyone who is WELL versed in Offline Marketing

14 replies
Good Evening,

I've been on the forum for a little while now, and honestly still have some MAJOR questions that are simple to those who have been in the business for a while, but complex for someone such as myself who is learning and up to his neck with information overlaod.

If ANY of you have time to answer 5-10 questions I have (centered around a basic understanding of this all) please PM me. While I know this is a swing in the dark, it's one of those things where I won't know until I ask.

Thanks and all the best,

Alex
#marketing #offline #versed
  • Profile picture of the author digichik
    Why don't you post your questions here? I'm sure there are others who will probably benefit from the questions and the answers.
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  • Profile picture of the author Ndot India
    Try to post your question here itself then only you will get answer from many. So after getting answers just select which one is right.
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  • Profile picture of the author racso316
    Just post them here and lots of people will help ya
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  • Profile picture of the author Kumaris
    Ok Thanks, I usually don't like posting questions, because of the individual who seems to always say something along the lines of: stop asking questions, and search the forum... that there's already a thread for that... blah blah.
    But I appreciate everyone's openness

    My first question, as vague as it may be, is: What exactly is offline marketing? does it primarily involve marketers (us) contacting local businesses offering them services that increase their business's traffic/sales?

    2.) If I just opened a bakery called "Alex's Bakery" - How would you take me from 0 to 10 (from nothing to something). I'm trying to get an overall understanding of how to optimize a local business, put simply. (not expecting people to be specific, but just give general steps if able)

    3.)What are some helpful tools/books that can give me a better understanding of offline marketing in your opinion.

    4.) What is your personal understanding of what offline marketing is?


    Thank you guys for being understanding
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    • Profile picture of the author RobbieT
      Originally Posted by Kumaris View Post

      Ok Thanks, I usually don't like posting questions, because of the individual who seems to always say something along the lines of: stop asking questions, and search the forum... that there's already a thread for that... blah blah.
      But I appreciate everyone's openness

      My first question, as vague as it may be, is: What exactly is offline marketing? does it primarily involve marketers (us) contacting local businesses offering them services that increase their business's traffic/sales?

      2.) If I just opened a bakery called "Alex's Bakery" - How would you take me from 0 to 10 (from nothing to something). I'm trying to get an overall understanding of how to optimize a local business, put simply. (not expecting people to be specific, but just give general steps if able)

      3.)What are some helpful tools/books that can give me a better understanding of offline marketing in your opinion.

      4.) What is your personal understanding of what offline marketing is?


      Thank you guys for being understanding
      Hi Kumaris,

      From your question #2 above are you about to open (or do you already have) a bricks & mortar shop and are looking for ways to boost sales?

      Robbie T
      PS: follow Rasco's suggestions, he will steer you in the right direction.
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      • Profile picture of the author Kumaris
        Originally Posted by RobbieT View Post

        Hi Kumaris,

        From your question #2 above are you about to open (or do you already have) a bricks & mortar shop and are looking for ways to boost sales?

        Robbie T
        PS: follow Rasco's suggestions, he will steer you in the right direction.
        Hey Robbie,

        In this scenario my shop is newly opened, and I have no marketing plan or website. Just word of mouth as of now. (unlikely, but this is what I'm wanting to understand: how do you get me from A(no customers) to Z(customers and increased sales).

        Thanks for reaching out
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        • Profile picture of the author RobbieT
          Originally Posted by Kumaris View Post

          Hey Robbie,

          In this scenario my shop is newly opened, and I have no marketing plan or website. Just word of mouth as of now. (unlikely, but this is what I'm wanting to understand: how do you get me from A(no customers) to Z(customers and increased sales).

          Thanks for reaching out
          Hey Kumaris,

          What do you sell in your shop?

          Where is the shop located ?

          What is the population of the town where the shop is ?

          Do you have a web site? etc, etc

          The more information that you can give the easier it becomes for other people to give you advice.

          The reason I ask is there are lots of Warriors (such as kaniganj) who read these threads who may have set up a marketing plan for a client with a similar business so they can offer you specific advice if they know what business you are in.

          Take good care of those that you love.

          Robbie T
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          learn how to Make Money From The Web

          Follow my Journey to make an extra $40 or $400 per week each week and TOP UP YOUR WEEKLY INCOME

          Check it out here - Make Money From The Web
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    • Profile picture of the author Fernando Veloso
      Originally Posted by Kumaris View Post

      My first question, as vague as it may be, is: What exactly is offline marketing? does it primarily involve marketers (us) contacting local businesses offering them services that increase their business's traffic/sales?
      No.

      Its a huge array of services. Most "offliners" here never heard of them, and when they heard someone talk about it, they **** their pants.


      2.) If I just opened a bakery called "Alex's Bakery" - How would you take me from 0 to 10 (from nothing to something). I'm trying to get an overall understanding of how to optimize a local business, put simply. (not expecting people to be specific, but just give general steps if able)
      Optimize a LOCAL business. Read again: optimize/local. This means work locally + web.


      3.)What are some helpful tools/books that can give me a better understanding of offline marketing in your opinion.
      Get a crash course in MARKETING.

      4.) What is your personal understanding of what offline marketing is?
      In here is offering web services to mom and dad shops. In reality it's a complete different world.
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      People make good money selling to the rich. But the rich got rich selling to the masses.
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      • Profile picture of the author Kumaris
        Originally Posted by Fernando Veloso View Post

        No.


        In here is offering web services to mom and dad shops. In reality it's a complete different world.
        Hey, Fernando.

        Can you elaborate a little more on this? Are you saying that "in here" offering web services to mom and pop shops is a good thing? (that's what I would imagine) What do you mean in reality it's a completely different world?

        Thanks!
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    • Profile picture of the author Jason Kanigan
      My first question, as vague as it may be, is: What exactly is offline marketing? does it primarily involve marketers (us) contacting local businesses offering them services that increase their business's traffic/sales?

      Methods that help more traffic come into a bricks-and-mortar business.

      2.) If I just opened a bakery called "Alex's Bakery" - How would you take me from 0 to 10 (from nothing to something). I'm trying to get an overall understanding of how to optimize a local business, put simply. (not expecting people to be specific, but just give general steps if able)

      Nobody is going to give you a business plan for free. Read this.

      3.)What are some helpful tools/books that can give me a better understanding of offline marketing in your opinion.

      Read this forum. "Do your own homework," as the wikipeople used to say. Don't expect to "get it" overnight. A year in here is the same as a 4-year degree (and I have 3 pieces of paper like that) in marketing.

      4.) What is your personal understanding of what offline marketing is?

      See #1.
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  • Profile picture of the author racso316
    Ok first of all, go search the forum for your questions... kidding haha

    1. "Offline" marketing (for the forum) means taking your internet marketing skills and services and offering them to business owners in your neighborhood or around the world. This includes SEO, Google Places, Social Media (facebook, twitter), QR codes, mobile websites, SMS, etc. You learn, apply and excel in those areas and go offer them to business owners.

    2. Your second question is too wide to explain. You gotta have an understanding on marketing and business development. Create a sales process, customer service, management. Create a USP, strategic partnerships, relationships, community awareness, PR, etc etc.

    3. What do you want to learn? "Offline" (internet) marketing, or traditional old school marketing? If "offline" then start with the main forums and study and learn and research topics and services that you can offer to businesses. If you have cash, maybe get a wso specific on what you decide to offer. Pick a service and stick to it or you will get overwhelmed in the beginning. Google is your friend and they even have lessons for free in regards to seo and google places.

    If interested in traditional old school marketing, get The E-Myth Revisited from Michael Gerber, anything Dan Kennedy, and you can't go wrong with Jay Abraham.

    Hope this helps,

    Cheers
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    • Profile picture of the author Kumaris
      Originally Posted by racso316 View Post

      Ok first of all, go search the forum for your questions... kidding haha

      1. "Offline" marketing (for the forum) means taking your internet marketing skills and services and offering them to business owners in your neighborhood or around the world. This includes SEO, Google Places, Social Media (facebook, twitter), QR codes, mobile websites, SMS, etc. You learn, apply and excel in those areas and go offer them to business owners.

      2. Your second question is too wide to explain. You gotta have an understanding on marketing and business development. Create a sales process, customer service, management. Create a USP, strategic partnerships, relationships, community awareness, PR, etc etc.

      3. What do you want to learn? "Offline" (internet) marketing, or traditional old school marketing? If "offline" then start with the main forums and study and learn and research topics and services that you can offer to businesses. If you have cash, maybe get a wso specific on what you decide to offer. Pick a service and stick to it or you will get overwhelmed in the beginning. Google is your friend and they even have lessons for free in regards to seo and google places.

      If interested in traditional old school marketing, get The E-Myth Revisited from Michael Gerber, anything Dan Kennedy, and you can't go wrong with Jay Abraham.

      Hope this helps,

      Cheers
      Thanks for taking the time out to help..
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  • Profile picture of the author Stranger Danger
    1) Offline marketing is just that, offline marketing - any marketing that takes place in the offline realm (see billboards, flyers, sms, television commercials, magazine ads, newspaper ads etc.). For online marketers, however, it generally means marketing to clients/businesses that are in the offline realm (e.g. brick and mortar-type), and promoting/marketing those businesses online (usually). It can be confusing, I suppose.

    2) Marketing is all about exposure. People need to know that your business exists. People need to know how to find your business and/or how to purchase your products/services. People need to know what your products and services are. People need to know how good/bad your products/services are (see reviews). People need to want to buy your products and services - they MUST give you their money (why should they buy from you and not your competitor?).

    3) You can find everything you need on the Internet - most notably, via this forum. It's free and valuable.

    4) It depends on who you ask (see above).
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  • Profile picture of the author elf25
    These are great questions! But they are really broad and the answers come from hours and months of training and experience. David Preston is perhaps the king of "Local Marketing." He's had lots of posts here, and currently has two sites where you can get (purchase) more info. More offline clients than you can handle! and David Preston's Rain Maker Central

    I work with David and recommend him but these are not affiliate links. If you did around the web REAL HARD, you might find some free material he's put out in the past. But the "Rain Maker Deal" is hardcore, great info.

    Best Wishes!

    /kt

    ---
    Print March Madness Brackets - Win $10,000, help a non-profit student org.
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