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Need a call to action for cemetery plots sales

by sbishop
8 replies
A friend of mine has been a funeral director for many years and just shifted gears and is now selling cemetery plots. He went out and got a local guy to make him a flier. Of course, it just states the name of the cemetery and his name no CTA or benefits statements.

I want to help him and redesign the flier for free. So, I'm looking for any good CTAs that might work for him.

I am also thinking of starting a Bob Ross style shared Postcard and I thought that if I help him out now he might try a spot on the card.

Any good Ideas?
#action #call #cemetery #plots #sales
  • Profile picture of the author mjbmedia
    Buy your plot now before it's too late!!!
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    Mike

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  • Profile picture of the author iThinkhard
    choose your cemetery plot or they will do it for you.. and you might not like it!
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    • Profile picture of the author TheCG
      Don't get left out...people are dying to get in!
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      Yes, by the way, I AM in the Witness Protection Program. I could tell you who I am but then I would have to kill you.

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      • Profile picture of the author Simoshere
        Originally Posted by TheCG View Post

        Don't get left out...people are dying to get in!
        I shouldn't laugh but this is too hilarious...smh
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  • Profile picture of the author HypeText
    Originally Posted by sbishop View Post

    A friend of mine has been a funeral director for many years and just shifted gears and is now selling cemetery plots. He went out and got a local guy to make him a flier. Of course, it just states the name of the cemetery and his name no CTA or benefits statements.

    I want to help him and redesign the flier for free. So, I'm looking for any good CTAs that might work for him.

    I am also thinking of starting a Bob Ross style shared Postcard and I thought that if I help him out now he might try a spot on the card.

    Any good Ideas?
    Keep in mind that Cemetary Plots are NOT an emotional buy. Flyers/Ads should be straight and to the point and without gimmicery.

    Cemetary Plot/Final Resting Place sales are more often done by phone. I know I wouldnt take it kindly if I found a flier like that on my Door!

    On a lighter note...

    Get a sign shaker to wear a Grim Reaper Costume and shake a sign that says "Hurry In! Get one before I get you!!" lol
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    (916) 520-HYPE (4973)
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    • Profile picture of the author David Miller
      First of all it's spelled CEMETERY

      Cemetery property, either pre-need or at-need is very much an emotional sale. The manner in which the presentation needs to be directed is where it becomes different.

      Cemetery propery is NEVER sold on the phone. Cemetery's have two distinct sales divisions. Pre-need and at-need. The distinction should be obvious.

      Pre-need sales departments will usually have a phone room which sets appointments and a sales team that sells the property in home. The CTA in most instances is a free space for having the courtesy to view the presentation.

      Cemetery property sales is quite complex in the number and types of properties that can be sold. The most common call to action used in "flyers" or other types of advertising is a give away called a family estate planning guide.

      You can find that and other things of that nature at the ACA website.

      Hope that helps.
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      The big lesson in life, baby, is never be scared of anyone or anything.
      -- FRANK SINATRA, quoted in The Way You Wear Your Hat
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      • Profile picture of the author HypeText
        Originally Posted by David Miller View Post

        First of all it's spelled CEMETERY

        Cemetery property, either pre-need or at-need is very much an emotional sale. The manner in which the presentation needs to be directed is where it becomes different.

        Cemetery propery is NEVER sold on the phone. Cemetery's have two distinct sales divisions. Pre-need and at-need. The distinction should be obvious.

        Pre-need sales departments will usually have a phone room which sets appointments and a sales team that sells the property in home. The CTA in most instances is a free space for having the courtesy to view the presentation.

        Cemetery property sales is quite complex in the number and types of properties that can be sold. The most common call to action used in "flyers" or other types of advertising is a give away called a family estate planning guide.

        You can find that and other things of that nature at the ACA website.

        Hope that helps.
        I do know the spelling...just type faster than I think sometimes! lol

        As for it not being sold by phone? Perhaps I should have clarified...you can look in help wanted sections online and in the paper and there are always ads for telemarketers to set appointments...I wasnt referring to closing over the phone...just finding the prospects.

        The Term "Emotional Sale" was meant as people don't get Excited over that type of sale.

        It's like the difference between buying a new Car or buying Life Insurance.

        Oh, and Last of all its spelled "PROPERTY, not "PROPERY"!

        Admit it! You had that one comin! lol
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        • Profile picture of the author David Miller
          Originally Posted by HypeText View Post

          I do know the spelling...just type faster than I think sometimes! lol

          As for it not being sold by phone? Perhaps I should have clarified...you can look in help wanted sections online and in the paper and there are always ads for telemarketers to set appointments...I wasnt referring to closing over the phone...just finding the prospects.

          The Term "Emotional Sale" was meant as people don't get Excited over that type of sale.

          It's like the difference between buying a new Car or buying Life Insurance.

          Oh, and Last of all its spelled "PROPERTY, not "PROPERY"!

          Admit it! You had that one comin! lol
          You're right....I had the PROPERTY point out coming!
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          The big lesson in life, baby, is never be scared of anyone or anything.
          -- FRANK SINATRA, quoted in The Way You Wear Your Hat
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