I've got this idea last week after watching the movie: machine gun preacher (btw, it's a good movie) and I thought I could get my clients/prospects invloved in helping childrens all over the world; I did this for two reasons:
1 - It's a good cause that I really believe in.
2 - You show them that you are a person that care! (not only about childrens, but they will also assume that you care about them and their interests)
While editing my last proposal, I have inflated the price by 10% and added an extra page at the end:
I will zoom on that page: (it's in french and it says that I support the unicef. 10% of what you pay will be sent directly to the unicef under your name.)
well, this morning I have received a call from the prospect confirming that she want to go forward with the project and that she will be sending the first down payment soon. though she didn't mentioned anything about the unicef cause, but I think it contributed in her decision making.
so why don't you get your clients invloved in a good cause, and you can convert more prospects a long the way.
let me know your thoughts