they have more value than opinions.
Opinions are a dime a dozen and mostly free here.
For this one, the letter is modelled on Ari Garper's
telephone sales principles.
Ari got hold of it from his client
and de-constructs it with another person.
The transcript of it is here...
P.S. Thanks to Ron, he's dug up the actual letter
as well as Ari's notes on it, plus the audio commentary.
So scroll down and thank Ron please.