Letter Gets 40% Of Business Owners To Phone Back And 100% Of Those Buy

114 replies
I always like showing case studies because
they have more value than opinions.

Opinions are a dime a dozen and mostly free here.

For this one, the letter is modelled on Ari Garper's
telephone sales principles.

Ari got hold of it from his client
and de-constructs it with another person.

The transcript of it is here...

http://www.unlockthegame.com/DocumentFiles/164.pdf

Enjoy!
Ewen

P.S. Thanks to Ron, he's dug up the actual letter
as well as Ari's notes on it, plus the audio commentary.
So scroll down and thank Ron please.
http://www.unlockthegame.com/TheColdCallingSalesLetter/
#100% #40% #back #business #buy #letter #owners #phone
  • Profile picture of the author Pierre!
    Looking like Gold to me... I will make some time to read this!

    You have been on a *roll* lately ewenmack.

    Much appreciated!

    Patrick
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    • Profile picture of the author ewenmack
      Originally Posted by Pierre! View Post

      Looking like Gold to me... I will make some time to read this!

      You have been on a *roll* lately ewenmack.

      Much appreciated!

      Patrick
      Thanks Patrick!

      There is a lesson here in that people prefer examples of what's working
      over how to do it.

      Here's an example [again] of a marketer testing this theory to his list.

      He split test his email message with a "how to"
      subject and a "example" subject.

      The "example" subject got 58% more open rate and 51% more click thru.

      So I'm giving what people want the most.

      Best,
      Ewen
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  • Profile picture of the author iThinkhard
    Interesting, but how about 100% response rate?
    Bruce Fairchild Barton - Wikipedia, the free encyclopedia
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  • Profile picture of the author Simoshere
    I subscribe to Ari's train of thought. I forgot about his letter though! thanks for reminding me about it.
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    • Profile picture of the author ewenmack
      Originally Posted by Simoshere View Post

      I subscribe to Ari's train of thought. I forgot about his letter though! thanks for reminding me about it.
      You're welcome!

      Although it wasn't Ari's letter, it was a client's of his
      transferring the verbal skills into print and working
      exceptionally well.

      Best,
      Ewen
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  • Profile picture of the author digichik
    Thank you for posting this and many of your other posts. I think some people don't realize that offline marketing in actually just sales. To have an effective sales letter written for you can cost $1000s, and to get good sales training can cost $1000s, to get an effective phone script can cost $1000s; yet people like you, John Durham, kaniganj, Russ Sells, David Miller and many others post these golden nuggets for free.

    I am very appreciative!
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    • Profile picture of the author ewenmack
      Originally Posted by digichik View Post

      Thank you for posting this and many of your other posts. I think some people don't realize that offline marketing in actually just sales. To have an effective sales letter written for you can cost $1000s, and to get good sales training can cost $1000s, to get an effective phone script can cost $1000s; yet people like you, John Durham, kaniganj, Russ Sells, David Miller and many others post these golden nuggets for free.

      I am very appreciative!
      I appreciate your kind words, and acknowledging those others too.

      Best,
      Ewen
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  • Profile picture of the author John Williamson
    Thanks for the share, good stuff.
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    • Profile picture of the author ronr
      Thanks Ewen,

      I did a little more digging and found a place you can download the actual sales letter and hear the interview.

      The Golden Cold Calling Sales Letter - Ari Galper's Unlock The Game

      Ron
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      • Profile picture of the author ewenmack
        Originally Posted by ronr View Post

        Thanks Ewen,

        I did a little more digging and found a place you can download the actual sales letter and hear the interview.

        The Golden Cold Calling Sales Letter - Ari Galper's Unlock The Game

        Ron
        Top man Ron!

        I was wondering if I could actually get that letter,
        and you've come up with it...

        thank you.

        Best,
        Ewen
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      • Profile picture of the author rambo9600
        Originally Posted by ronr View Post

        Thanks Ewen,

        I did a little more digging and found a place you can download the actual sales letter and hear the interview.

        The Golden Cold Calling Sales Letter - Ari Galper's Unlock The Game

        Ron
        I watched Ari live Saturday in a Dan Kennedy webinar, Renegade Millionaire. He was in Australia where he lives. He's doing very well, now works only with Local businesses which really surprised me.

        He follows the DK system to a tee.
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        • Profile picture of the author ewenmack
          Originally Posted by rambo9600 View Post

          I watched Ari live Saturday in a Dan Kennedy webinar, Renegade Millionaire. He was in Australia where he lives. He's doing very well, now works only with Local businesses which really surprised me.

          He follows the DK system to a tee.
          Yeah I caught that live broadcast of him. Interesting that he
          doesn't use cold calling to sell cold calling.

          And the social media guy uses and teaches old school
          direct response principles for social media.

          Total renegades!

          Best,
          Ewen
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          • Profile picture of the author rambo9600
            Originally Posted by ewenmack View Post

            Yeah I caught that live broadcast of him. Interesting that he
            doesn't use cold calling to sell cold calling.

            And the social media guy uses and teaches old school
            direct response principles for social media.

            Total renegades!

            Best,
            Ewen
            I recorded the entire day, 7 hours on video.

            Don Crowther--Founder "Social Profit Formula" <<< That's the Social Media guy you spoke of. I was really floored by what he said about FB vs Twitter. I used to think soc media was a waste of time, but he completely turned me around.


            In the next week I'll take notes then post here as a PDF.
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            • Profile picture of the author ewenmack
              Originally Posted by rambo9600 View Post

              I recorded the entire day, 7 hours on video.

              Don Crowther--Founder "Social Profit Formula" <<< That's the Social Media guy you spoke of. I was really floored by what he said about FB vs Twitter. I used to think soc media was a waste of time, but he completely turned me around.


              In the next week I'll take notes then post here as a PDF.
              Yeah Dave Dee was shocked too, see his reaction?

              I was of the same thought too about it.

              Guess it's like people saying all different types of media don't work.

              It's not the media, it's the dummy screwing it up!

              Best,
              Ewen
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            • Profile picture of the author ronr
              I wish I would have heard that. I feel the same way about social media being a waste of time. Maybe it would change mind also if I heard it.

              Originally Posted by rambo9600 View Post

              I recorded the entire day, 7 hours on video.

              Don Crowther--Founder "Social Profit Formula" <<< That's the Social Media guy you spoke of. I was really floored by what he said about FB vs Twitter. I used to think soc media was a waste of time, but he completely turned me around.


              In the next week I'll take notes then post here as a PDF.
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        • Profile picture of the author ronr
          I bought some of Ari's material on cold calling. I had now idea he was only working with offline clients and he used DK techniques. Wish I would have seen the webinar.

          Originally Posted by rambo9600 View Post

          I watched Ari live Saturday in a Dan Kennedy webinar, Renegade Millionaire. He was in Australia where he lives. He's doing very well, now works only with Local businesses which really surprised me.

          He follows the DK system to a tee.
          {{ DiscussionBoard.errors[5806898].message }}
          • Profile picture of the author ewenmack
            Originally Posted by ronr View Post

            I bought some of Ari's material on cold calling. I had now idea he was only working with offline clients and he used DK techniques. Wish I would have seen the webinar.
            Ari is still selling his material to a world-wide audience via the Internet.

            Just has started to do more lucrative big consulting deals locally.
            They have to come to his office which is just a few minutes walk from his home.
            You have to fill in a application form, which I have, and his hourly fee is $1,000.

            He's in a DK program along with Perry Marshall and Craig Garber.

            Best,
            Ewen
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            • Profile picture of the author ronr
              Interesting Ewen,

              Any know if the webinars are going to be replayed or if there is a link to find out?

              Ron

              Originally Posted by ewenmack View Post

              Ari is still selling his material to a world-wide audience via the Internet.

              Just has started to do more lucrative big consulting deals locally.
              They have to come to his office which is just a few minutes walk from his home.
              You have to fill in a application form, which I have, and his hourly fee is $1,000.

              He's in a DK program along with Perry Marshall and Craig Garber.

              Best,
              Ewen
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              • Profile picture of the author ewenmack
                Originally Posted by ronr View Post

                Interesting Ewen,

                Any know if the webinars are going to be replayed or if there is a link to find out?

                Ron
                No replay Ron.

                It was just a live broadcast of guests who have used Dan Kennedy stuff
                as a lead into the major product launch which closes/closed at midnight Sunday.

                Dave Dee the new head of marketing at Glazer Kennedy hosted the show and naturally pumped them for results, successes and their recommendation on buying the training program.

                Best,
                Ewen
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                • Profile picture of the author ronr
                  I guess I'm out of the loop. I didn't know Dave was the new head of marketing for Glazer Kennedy. Good for him. I met Dave when we both spoke at a seminar a number of years ago. He was a customer of mine for a number of years but lost touch after a while. Glad he is doing well.


                  Originally Posted by ewenmack View Post

                  No replay Ron.

                  It was just a live broadcast of guests who have used Dan Kennedy stuff
                  as a lead into the major product launch which closes/closed at midnight Sunday.

                  Dave Dee the new head of marketing at Glazer Kennedy hosted the show and naturally pumped them for results, successes and their recommendation on buying the training program.

                  Best,
                  Ewen
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            • Profile picture of the author rambo9600
              [DELETED]
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              • Profile picture of the author ewenmack
                Originally Posted by rambo9600 View Post

                Craig Garber is mentoring with DK? Wow!

                Craig was initially trained by Gary Halbert.
                Yeah Dan teaches how to run an info/guru model that
                has a string of success stories.

                I suspect Gary didn't know/teach Craig that side of the business.

                You saw Rich Schefren yesterday, the guru to online guru's,
                say Dan taught him about the info. marketing world
                and write his big hit mailer.

                Best,
                Ewen
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      • Profile picture of the author Rus Sells
        I must be blind or the link was redirected because its going to a landing page.

        Originally Posted by ronr View Post

        Thanks Ewen,

        I did a little more digging and found a place you can download the actual sales letter and hear the interview.

        The Golden Cold Calling Sales Letter - Ari Galper's Unlock The Game

        Ron
        Signature
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        • Profile picture of the author AmarieP
          Originally Posted by Rus Sells View Post

          I must be blind or the link was redirected because its going to a landing page.

          I just posted the link to the letter above.
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          • Profile picture of the author ronr
            Glad you found the link again. They changed the link since I orginally posted it.


            Originally Posted by Luvfoxy7 View Post

            I just posted the link to the letter above.
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  • Profile picture of the author link82
    I'm still reading it. Started reading it earlier, got interrupted. I'm trying mailers [just started ~10 days ago] and in small #s. I liked what I've read so far and think it holds truth to it.

    Will come back once I'm done.
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  • Profile picture of the author RobbieT
    Originally Posted by ewenmack View Post

    I always like showing case studies because
    they have more value than opinions.


    Opinions are a dime a dozen and mostly free here.

    For this one, the letter is modelled on Ari Garper's
    telephone sales principles.

    Ari got hold of it from his client
    and de-constructs it with another person.

    The transcript of it is here...

    http://www.unlockthegame.com/DocumentFiles/164.pdf

    Enjoy!
    Ewen

    P.S. Thanks to Ron, he's dug up the actual letter
    as well as Ari's notes on it, plus the audio commentary.
    So scroll down and thank Ron please.
    The Golden Cold Calling Sales Letter - Ari Galper's Unlock The Game
    Thanks Ewen & Ron
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    • Profile picture of the author ewenmack
      Originally Posted by RobbieT View Post

      Thanks Ewen & Ron
      Hey Robbie, your Rugby team got whipped on Saturday night...

      what's going wrong with them?

      Best,
      Ewen
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  • Profile picture of the author racso316
    You notice that even the first sentence, he doesn’t say,
    “Send us all your money.” He says, “You start with small
    orders and outsource them. Small orders first, why? So we
    can prove our trust of your business.” And…to make sure
    Ari:
    …we are a good fit together. There you go, the same
    language again. He’s saying, “Look, give us a try on a

    small scale.”


    That's great. A more reservede call to action, focused more on bulding trust than anything else. I like how the whole letter flows together. Great swipe file. I'm going to listen to the recording now, with the letter in my hand.

    Once again, thanks Ewen for the share. And Ron for the letter.
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  • Profile picture of the author Deidra Renee
    I was just getting ready to do a small mailing some time this week (implementing BobRoss's wso..the saturation mailings/premium one) and this will help me a lot. I was going for a more *non sales* approach, but was thinking my letter was too long. This cleared up some things for me considering the fact that his letter is way longer than mine (lol) and still gets a good response.

    I think following the guidelines of this letter along with the envelope strategy that Bob Ross suggests in his rapid response wso will probably yield the same conversions..or close to it.

    This letter is worth money. Thanks for this!
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    • Profile picture of the author ewenmack
      Originally Posted by Deidra Renee View Post


      This letter is worth money. Thanks for this!
      Deidra,

      You can always make a donation to the Deserving Ewen Charitable Trust!
      LOL.

      Best,
      Ewen
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  • Profile picture of the author KuanYew
    good read! i remembering reading sumwhere that email (still a letter, albeit a digital one) still leads in being the best conversion channel compared to all other digital channels
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    Kuan Yew is a golf addict and a serial golf shopaholic. He calls himself The Golf Man and he blogs at www.TheGolfingPost.com - He believes the world would be a better place if he could golf every day and win millions from golf tournaments around the world.

    :)

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  • Profile picture of the author link82
    ewen--truly, a great and valuable read. I am only reaching out to prospects now and never having done mailers etc., I don't know if I'm doing things right or wrong. Reading this pdf, I liked how the letter was broken down. Plus--I like the idea of not being a pushy salesman and building an honest relationship.

    Of course, now I want to read that letter. Based on what I have read, I will try to construct a new mailer that has the major components the pdf talks about [diffusing pressure being the main one!] and see what I can come up with. But if you have any examples of such a letter, that'd be freakin' awesome to look at for reference.

    I can't thank you enough. Anyone starting off with their own business, give this a good read and see if it speaks to you.
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  • Profile picture of the author goldie22
    Nice share guys! Definitely has some good tips! Selling without sounding like you're selling is the best approach. Back when PC's first started being sold at the retail level I used to sell them, and the way I approached my customers was to ask them how they planned to use the computer..for example work, gaming, etc as this would help me steer them in the direction of the right computer to meet their needs, while many of the other salesman would simply jump in trying to sell them on the computer with the most bells and whistles regardless of their needs. Guess who sold the most

    Cheers,

    Debbie
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    • Profile picture of the author ewenmack
      Originally Posted by goldie22 View Post

      Nice share guys! Definitely has some good tips! Selling without sounding like you're selling is the best approach. Back when PC's first started being sold at the retail level I used to sell them, and the way I approached my customers was to ask them how they planned to use the computer..for example work, gaming, etc as this would help me steer them in the direction of the right computer to meet their needs, while many of the other salesman would simply jump in trying to sell them on the computer with the most bells and whistles regardless of their needs. Guess who sold the most

      Cheers,

      Debbie
      Thanks Debbie.

      "Pushing" the person to the PC that's going to meet his/her use
      is good!

      Thanks for letting us know of your experience.

      Best,
      Ewen
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  • Profile picture of the author AnthonyCurtis
    Thanks Ewen!
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    • Profile picture of the author goldie22
      Thanks Debbie.

      "Pushing" the person to the PC that's going to meet his/her use
      is good!

      Thanks for letting us know of your experience.

      Best,
      Ewen
      You're welcome, Ewen! Although I prefer to think of it as I was "guiding" them to the right PC

      Cheers,

      Debbie
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      • Profile picture of the author ewenmack
        Originally Posted by goldie22 View Post

        You're welcome, Ewen! Although I prefer to think of it as I was "guiding" them to the right PC

        Cheers,

        Debbie
        Now you're being "Politically Correct"... ha ha.

        Best,
        Ewen
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  • Profile picture of the author bobmcalister
    anyone care to share the actual letter in the thread? the link goes to the page, which goes nowhere , or so it does for me and my trusted computer? thanks
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  • Profile picture of the author Nathan Alexander
    I just tried it again and it worked for me. Do you have any pop up blockers on? Does a bar drop down stopping you from opening/downloading the pdf of the letter?
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  • Profile picture of the author bobmcalister
    well...it doesnt work for me . How long is the letter ? can yall copy and paste it here ? thanks
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    • Profile picture of the author vndnbrgj
      Originally Posted by bobmcalister View Post

      well...it doesnt work for me . How long is the letter ? can yall copy and paste it here ? thanks
      Try this link: http://www.unlockthegame.com/temp/20...rk_Coudray.pdf

      It's 4-5 pages
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        • Profile picture of the author Ronald Nzimora
          If you'd be so kind as to share the letter or send me a PM with a link, it'll be very much appreciated.

          Wouldn't hurt to have that in our swipe file to get inspiration from.

          Thanks in Advance.

          Ron

          Originally Posted by JMB Marketing Group View Post

          NOPE!

          It's a dead link (blank page).

          However, I did download the PDFs (there was more than one) onto my computer.

          I would love to share them here, but need to check with the mods here if it's OK.

          The reason why I am asking permission to do so, is there's obviously a reason why, when you click on the clicks to get the letter, it is no longer available. Maybe it wasn't for ALL to have.

          I don't want to break any copyrighting infringements; So, mods, is it OK to post them here or not?

          Please advise.

          Thanks,

          JMB
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  • Profile picture of the author Jeremy James
    I had this up last week on my office computer, and had just been on the Unlock the Game site, and came here, and it was up. Miracle!

    Currently, I am "touching" the cellular phone, pallet, and cardboard brokering industries. Of specific interest to me now in my cellular phone industry. I HAVE to save my company.

    I wonder if a letter like this could help.........I have a pretty extensive mail list that was just given to me.

    I am checking to see how I can modify this for trying to sell cellular phones.

    Jeremy
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  • Profile picture of the author WandaW
    I thought I had downloaded this and now I can't find it. The link goes to Unlock the game Sales site and test drive of his system. Would anyone that has it be willing to share???? You can pm me.... Or is it hidden on there and I missed it?

    Thanks
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  • Profile picture of the author YellowGreenMedia
    its 4-5 pages? isn't that a bit much for a sales letter?
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    • Profile picture of the author ewenmack
      Originally Posted by YellowGreenMedia View Post

      its 4-5 pages? isn't that a bit much for a sales letter?
      The readers it was sent to obviously didn't think so because 40% of them phoned and 100%
      of those bought!

      Best,
      Ewen
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    • Profile picture of the author ronr
      Originally Posted by YellowGreenMedia View Post

      its 4-5 pages? isn't that a bit much for a sales letter?
      I've used 8-10 page sales letters. My longest was 20. Make them interesting and persuasive and it doesn't matter how long they are. Of course testing is the only way to really know: long vs. short, different offers, prices points, etc.

      Ron
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      • Profile picture of the author The Sales Guy
        Ewen, I'm a longtime lurker who just joined WF.

        I wanted to personally express my thanks for all of the wonderful material and information you share

        Just like the rest of us, your time is surely valuable. Thanks for looking out!

        P.S. ~ Even bigger THANKS for posting outside of the copywriting forum. That's how I spell C~L~A~S~S

        Joe
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        • Profile picture of the author ewenmack
          Originally Posted by The Sales Guy View Post

          Ewen, I'm a longtime lurker who just joined WF.

          I wanted to personally express my thanks for all of the wonderful material and information you share

          Just like the rest of us, your time is surely valuable. Thanks for looking out!

          P.S. ~ Even bigger THANKS for posting outside of the copywriting forum. That's how I spell C~L~A~S~S

          Joe
          Thank you Joe for your time to write this, very nice indeed.

          It's the love of marketing that keeps me coming back and posting,
          there's no other motive.

          Best,
          Ewen
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  • Profile picture of the author wally247
    Originally Posted by ewenmack View Post

    I always like showing case studies because
    they have more value than opinions.

    Opinions are a dime a dozen and mostly free here.

    For this one, the letter is modelled on Ari Garper's
    telephone sales principles.

    Ari got hold of it from his client
    and de-constructs it with another person.

    The transcript of it is here...

    http://www.unlockthegame.com/DocumentFiles/164.pdf

    Enjoy!
    Ewen

    P.S. Thanks to Ron, he's dug up the actual letter
    as well as Ari's notes on it, plus the audio commentary.
    So scroll down and thank Ron please.
    The World's #1 Trust-Based Sales Trainer - Ari Galper's Unlock The Game

    Great share.

    I had a friend let me borrow Unlocking The Game over the weekend, and I am making cold-calls today.


    I love what Ari teaches because it's so dead simple and even though I'm only 1 call deep for today, I already know that rejection in the traditional sense is not going to happen to me a whole lot.
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    • Profile picture of the author ewenmack
      Originally Posted by wally247 View Post

      Great share.

      I had a friend let me borrow Unlocking The Game over the weekend, and I am making cold-calls today.


      I love what Ari teaches because it's so dead simple and even though I'm only 1 call deep for today, I already know that rejection in the traditional sense is not going to happen to me a whole lot.
      Well done!

      Most people don't realize that a in person sales script can be used in print and multiplied.

      But first, have to get that winning sales pitch /discussion going first.

      Best,
      Ewen
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      • Profile picture of the author santi
        Thanks for the post. Never actually heard of the guy before. Have been following the Sandler System which I understand is similar but a little different.
        santiago
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      • Profile picture of the author moneylab
        I would love to get my hands on this letter, but as others have mentioned, all links listed above are either broken (blank) or they lead to his 'test drive' page. Anyway to get a copy from anywhere? Any and all help is appreciated :-)
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        • Profile picture of the author Excel Fields
          Originally Posted by moneylab View Post

          I would love to get my hands on this letter, but as others have mentioned, all links listed above are either broken (blank) or they lead to his 'test drive' page. Anyway to get a copy from anywhere? Any and all help is appreciated :-)

          I'm with you.
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    • Originally Posted by wally247 View Post

      Great share.

      I had a friend let me borrow Unlocking The Game over the weekend, and I am making cold-calls today.


      I love what Ari teaches because it's so dead simple and even though I'm only 1 call deep for today, I already know that rejection in the traditional sense is not going to happen to me a whole lot.
      Did you know that "borrowing" / "lending" copyrighted digital information is illegal and considered a criminal offence?

      If it wasn't, I would lend tons of things to people wanting to "borrow" it!

      But, hey, I just follow the law-abiding rules -- digital or not!

      JMB

      P.S. Crap, it sucks to be me! Always wanting to share digital information, but knowing that I can't.
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  • Profile picture of the author Fernando Veloso
    Completely missed this one! Is there an actual direct link to the sales letter?

    Much appreciated.
    Signature
    People make good money selling to the rich. But the rich got rich selling to the masses.
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  • Profile picture of the author bobmcalister
    JMB Marketing....you can send it to me by pm...or .anyone you prefer..I really dont know why you cant share it here yet I am not certain of the TOS on this forum, evn though I have been here for a while....lol
    anyway, just pm me or the mods or Ewen or ??...thanks !
    Signature

    email me if you are interested in day trading the emini contracts with 80% success.

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    • Originally Posted by bobmcalister View Post

      JMB Marketing....you can send it to me by pm...or .anyone you prefer..I really dont know why you cant share it here yet I am not certain of the TOS on this forum, evn though I have been here for a while....lol
      anyway, just pm me or the mods or Ewen or ??...thanks !
      Bob, I've shared 'private' stuff with YOU in the past, but YOU didn't reciprocate the love!

      Funny that you don't remember me :confused:

      JMB
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  • Profile picture of the author mrtrance
    Can some share a copy of the letter or PM me the letter? Thanks.
    Signature

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    • Profile picture of the author The Sales Guy
      As is the case with others, the link provided to view the sales letter is a dead end, for me.

      Anyway someone can post it online? I'm fairly new here and cannot PM yet.

      Thanks!
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  • Profile picture of the author AussieT
    I would also like a copy of the letter if anyone would care to share it. You can PM me if you wish.
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  • Profile picture of the author KarenNZ
    This just makes a lot of sense. One time when I was applying for a job, believe it or not my cover letter was probably a little like this. I had the employer phone me and ask me 'how much I wanted'.
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  • Profile picture of the author James.N
    Did we ever figure out if its okay to share the actual letter? Im interested in seeing it.
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  • Profile picture of the author Illini Marketer
    I just went through most of this info from Ari. I all sounds good but I never actually saw the sales letter they kept talking about. Am I missing something here?? Please let me know.

    Thanks,

    Illini Marketer
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  • Profile picture of the author jomina
    Yeah I would love to get ahold of this as well. Having all kinds of issues getting my biz started up lol
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  • Profile picture of the author The Sales Guy
    Hmmmm...seems nobody is too keen on posting this mysterious letter.

    Could it be this was all "guinea pig" marketing at it's finest?

    This Ari fella must've had quite a spike in traffic from WF. I went to his website, but, didn't find anything too interesting. Just another guru pitching the hidden secrets to a "new and improved" sales process. Yawn
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    • Originally Posted by The Sales Guy View Post

      Hmmmm...seems nobody is too keen on posting this mysterious letter.

      Could it be this was all "guinea pig" marketing at it's finest?

      This Ari fella must've had quite a spike in traffic from WF. I went to his website, but, didn't find anything too interesting. Just another guru pitching the hidden secrets to a "new and improved" sales process. Yawn
      The Sales Guy,

      WOW!

      That was a crude and presumptuous statement that you just made, especially since you just joined here -- April 2012!

      For your information, the letter was REAL!

      However, with the assumption that you've just made, I REALLY, REALLY DON'T want to post it --- especially for YOUR benefit!

      I can't believe that you could also make another statement without having all the facts --- meaning, look up Ari, and you will know who HE IS!

      Keeping the rest of my mouth shut (don't want to get banned)!

      JMB
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      • Profile picture of the author The Sales Guy
        Originally Posted by JMB Marketing Group View Post

        The Sales Guy,

        WOW!

        That was a crude and presumptuous statement that you just made, especially since you just joined here -- April 2012!

        For your information, the letter was REAL!

        However, with the assumption that you've just made, I REALLY, REALLY DON'T want to post it --- especially for YOUR benefit!

        I can't believe that you could also make another statement without having all the facts --- meaning, look up Ari, and you will know who HE IS!

        Keeping the rest of my mouth shut (don't want to get banned)!

        JMB
        JMB, I am a longtime lurker here on the WF, but, as you were so kind to point out, officially joined not too long ago.

        Apparently - according to your theory - one cannot express his or her thoughts or opinions if fairly new on here. Hmmmmmm, I myself don't remember reading anything pertaining to that in the WF rules thread. Maybe you can share it with me if you come across it. Bottom line is...

        I don't care if I just became a member of this site 15 minutes ago, I have the EXACT same right as anyone else to speak my mind!

        Secondly, I NEVER said the letter wasn't real. I challenge you to find where I mentioned that ANYWHERE in my post. DO NOT put words in my mouth, honey-buns!! Rather, what I did suggest, was that maybe the letter idea was subtlety referenced as a way to drive traffic to this sales trainers website. "Guinea Pig" marketing was the actual quote I used in my post, if you'd really like to split hairs...and even this was said a bit tongue in cheek. Here's the reality, JMB...

        The OP originally wrote about this letter on the 11th. As of late yesterday evening - the 17th - there was still no letter produced, even though COUNTLESS individuals asked for it numerous times (including myself). So, I feel QUITE justified in expressing the thoughts I did in my post.

        Finally, aside from the sales trainer himself, I NEVER referenced any one particular person by name, insulted anyone, berated anyone, etc. Matter of fact, I am quite the fan of the OP's knowledge, and have even publicly thanked him for sharing his experience with this forum.

        It's this simple...

        If something is mentioned for all to see in a post, and it isn't available, I believe the post is meaningless and should be deleted.

        JMB, if in someway you are in bed with Mr. Galper and any of his related businesses, you should simply fess-up, instead of attacking someone like myself for only pointing out what a lot of other people were thinking

        Yours Truly,
        Mr. Romance
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        • Profile picture of the author AmarieP
          I hope I don't get in trouble for this, but here is the letter.

          unlockthegame.com/DocumentFiles/161.pdf
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          • Profile picture of the author Ronald Nzimora
            Luvfoxy,

            Take a bow!

            Thank you so very much!

            I like how you came in and simply gave the link to the letter.

            Sometimes on this forum people just go from topic to bicthing and arguments and quarrels.

            It's not right folks. It's just not right.

            Let's learn to accord each other some due respect and not try to be the moral police.

            Thanks again, Luvfoxy.

            And no I don't think you'll get into trouble for this.

            Ron

            Originally Posted by Luvfoxy7 View Post

            I hope I don't get in trouble for this, but here is the letter.

            unlockthegame.com/DocumentFiles/161.pdf
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            • Profile picture of the author The Sales Guy
              Originally Posted by john55 View Post

              Luvfoxy,

              Take a bow!

              Thank you so very much!

              I like how you came in and simply gave the link to the letter.

              Sometimes on this forum people just go from topic to bicthing and arguments and quarrels.

              It's not right folks. It's just not right.

              Let's learn to accord each other some due respect and not try to be the moral police.

              Thanks again, Luvfoxy.

              And no I don't think you'll get into trouble for this.

              Ron
              I agree 110% And I too thank you, Luvfoxy!
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            • what do the stats say.
              does the letter get a fair response rate or not is the question

              providing a link is not illegal. IMO

              Ari is like all others. promotion 1st.

              It does provide a way to cold call (and sales letters) with a change in the mind (attitude).

              If you have been in sales and faced rejection you know the adage
              "buyers are liars", so Ari's traumatic sales experience was just leveraged to create a story, that people can buy into, get inspired enough to take some action, with which Ari can make money from.

              I do give him credit, for last year I was told he did a seminar and got on the phone live making cold calls.

              he should be here, and I have referenced him several times on this forum.

              could he give us marketing specifics on the long sales letter? that would be nice.
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          • Profile picture of the author cakoa
            Originally Posted by Luvfoxy7 View Post

            I hope I don't get in trouble for this, but here is the letter.

            unlockthegame.com/DocumentFiles/161.pdf
            Thank you so much for posting the letter.
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          • Profile picture of the author digichik
            Here is the link to the PDF, given earlier in this thread.


            Originally Posted by Luvfoxy7 View Post

            I hope I don't get in trouble for this, but here is the letter.

            unlockthegame.com/DocumentFiles/161.pdf
            Signature



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            • Profile picture of the author moneylab
              Originally Posted by digichik View Post

              Here is the link to the PDF, given earlier in this thread.
              Again, this opens nothing - just a blank screen.
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              • Profile picture of the author jaginep
                Originally Posted by moneylab View Post

                Again, this opens nothing - just a blank screen.
                Try it again. It worked for me.
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                • Profile picture of the author dnjoseph1
                  I have it if anyone is still interested.
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                  • Profile picture of the author flightrisk
                    Originally Posted by dnjoseph1 View Post

                    I have it if anyone is still interested.
                    I would love to see this.
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        • Profile picture of the author jimbo13
          Originally Posted by The Sales Guy View Post

          The OP originally wrote about this letter on the 11th. As of late yesterday evening - the 17th - there was still no letter produced, even though COUNTLESS individuals asked for it numerous times (including myself). So, I feel QUITE justified in expressing the thoughts I did in my post.
          By the way I agree with what you say but just to point out the original post is 11th March.

          And this is not for you but that foxy person is an idiot.

          I am a War Room member.

          So maybe I should just take everything and put it up on some other peoples forums.

          Presumably this pdf is part of a paid membership.

          So in a way this is theft what you are doing.

          You may not see it like that but it is.

          I believe there are sites that freely steal and share others content including stuff form the War Room.

          Why turn this forum into one just as base?

          Dan

          By the way I have absolutely no idea who this Ari person is nor do I care.
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          • Profile picture of the author AmarieP
            Originally Posted by jimbo13 View Post

            By the way I agree with what you say but just to point out the original post is 11th March.

            And this is not for you but that foxy person is an idiot.

            I am a War Room member.

            So maybe I should just take everything and put it up on some other peoples forums.

            Presumably this pdf is part of a paid membership.

            So in a way this is theft what you are doing.

            You may not see it like that but it is.

            I believe there are sites that freely steal and share others content including stuff form the War Room.

            Why turn this forum into one just as base?

            Dan

            By the way I have absolutely no idea who this Ari person is nor do I care.
            I don't believe I am an idiot. I didn't STEAL this. I found it on Google. So since it's out there on Google for the world to see, then why can't I share the link to save people time from trying to find it themselves.
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            • Profile picture of the author jimbo13
              So let others find it.

              But it is essentially part of a site one has to pay to join or do someting because it is not freely available on that persons site is it?

              Dan

              PS: No you are not a thief per se but it was put up on this site by the OP and obviously the link was killed by the owner of the site for a reason.
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              • Profile picture of the author AmarieP
                Originally Posted by jimbo13 View Post

                So let others find it.

                But it is essentially part of a site one has to pay to join or do someting because it is not freely available on that persons site is it?

                Dan
                I don't know, but why are you getting on my case about it when I'm not the only one who is posting links about this. Just because I found a link that actually works doesn't make me the bad guy or an idiot as you would say. I want to help people and since this was already being discussed and links already being shared I figured I would help those who were looking for it. Your fight isn't with me, it's with Google for making this public and if it's wasn't for free then the person who owns that site should really look into protecting their paid content more.
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                • Profile picture of the author The Sales Guy
                  Luvfoxy, I am by no means an expert when it comes to copyright law (nor do I claim to be), however, if you did indeed find this openly available on Google, and posted it here on the forum, methinks you have nothing to concern yourself with.

                  Again, thanks for posting the link
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                  • Profile picture of the author AmarieP
                    Originally Posted by The Sales Guy View Post

                    Luvfoxy, I am by no means an expert when it comes to copywrite law (nor do I claim to be), however, if you did indeed find this openly available on Google, and posted it here on the forum, methinks you have nothing to concern yourself with.

                    Again, thanks for posting the link
                    Thank you, I did find this on Google and If I didn't I surely wouldn't have shared it.

                    I just wanted to share to stop the bickering but I see I started a new fight for one reason or another.
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                    • Profile picture of the author John Durham
                      Originally Posted by Luvfoxy7 View Post

                      Thank you, I did find this on Google and If I didn't I surely wouldn't have shared it.

                      I just wanted to share to stop the bickering but I see I started a new fight for one reason or another.
                      Your intentions were right, just misguided slightly.

                      I have a forum full of free content, but I dont want it posted on other peoples real estate. Its for my people. Its made to make MY site interesting.
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                      • Profile picture of the author AmarieP
                        Thanks for the apology jimbo,

                        I really didn't mean any harm. I guess I will not be sharing any more links.

                        BTW John I love you! I Think you are a genius.
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                        • Profile picture of the author John Durham
                          Originally Posted by Luvfoxy7 View Post

                          Thanks for the apology jimbo,

                          I really didn't mean any harm. I guess I will not be sharing any more links.

                          BTW John I love you! I Think you are a genius.
                          Did someone other than myself just straight up say "I love you" to another Warrior?

                          Gosh darn....heart exploding! I love you too! Just the fact that you can express freely without inhibition like that makes me love you!

                          Thanks for making my day!
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                    • Profile picture of the author The Sales Guy
                      Originally Posted by Luvfoxy7 View Post

                      Thank you, I did find this on Google and If I didn't I surely wouldn't have shared it.

                      I just wanted to share to stop the bickering but I see I started a new fight for one reason or another.
                      Again, no need to fret, Foxy

                      And I don't believe you started anything, it was already started, lol.

                      Even though I'm new here, methinks J. Durham is good people, judging from all I've seen and read. He's just pointing something out.

                      In terms of the other poster who referenced you in a not-so-nice way, I believe he apologized (see his post above). So, looks like the dust can settle down now.

                      Wheeeeeeew. I don't know about anyone else, but, I need a drink after all that drama. Is this the WF, or, the Jerry Springer show? :p
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                      • Profile picture of the author AmarieP
                        Originally Posted by The Sales Guy View Post

                        Again, no need to fret, Foxy

                        And I don't believe you started anything, it was already started, lol.

                        Even though I'm new here, methinks J. Durham is good people, judging from all I've seen and read. He's just pointing something out.

                        In terms of the other poster who referenced you in a not-so-nice way, I believe he apologized (see he post above). So, looks like the dust can settle down now.

                        Wheeeeeeew. I don't know about anyone else, but, I need a drink after all that drama. Is this the WF, or, the Jerry Springer show? :p
                        I hear you, I'm out of breath and I'm just typing. I think I'm going to pour me a double shot of scotch!
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          • Profile picture of the author The Sales Guy
            Originally Posted by jimbo13 View Post

            By the way I agree with what you say but just to point out the original post is 11th March.

            And this is not for you but that foxy person is an idiot.

            I am a War Room member.

            So maybe I should just take everything and put it up on some other peoples forums.

            Presumably this pdf is part of a paid membership.

            So in a way this is theft what you are doing.

            You may not see it like that but it is.

            I believe there are sites that freely steal and share others content including stuff form the War Room.

            Why turn this forum into one just as base?

            Dan

            By the way I have absolutely no idea who this Ari person is nor do I care.
            Jimbo, all's I am doing is reading a sales letter that was OPENLY posted as to being free and available for consumption, on this forum. If it WASN'T intended to be read, I'm sure this entire thread would've been deleted by now.

            All that being said, I agree with your comments (with the exception of the Foxy, part) as well Long and short of it is, though...

            We now have access to this material. Hopefully, this will stop the bickering.

            I'm more of a lover than a fighter :p
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            • Profile picture of the author jimbo13
              Yes I know it is now out there and like I say not really anything to do with me.

              I don't think anyone should just be putting other peoples things out and about without permission.

              So that is why I presume the owner of unlockthegame pulled it as it makes a mockery of his business just like some sites make a mockery of WSO and War Room by freely making them available.

              You can google John Durhams telemarking report and you will see what I mean.

              It is just a bee in my bonnet that is all.

              Dan

              PS: Okay I apologise to luv foxy. I think it was the OPs fault really. So sorry.
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    • Profile picture of the author YellowGreenMedia
      Originally Posted by The Sales Guy View Post

      Hmmmm...seems nobody is too keen on posting this mysterious letter.

      Could it be this was all "guinea pig" marketing at it's finest?

      This Ari fella must've had quite a spike in traffic from WF. I went to his website, but, didn't find anything too interesting. Just another guru pitching the hidden secrets to a "new and improved" sales process. Yawn
      You're not the only one wondering about this, and i have been here much longer then you... (because that seems to be really relevant to people)
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      • Profile picture of the author jimbo13
        Well it wont be posted again because it is not anyone on this forums letter to post.

        Quite simple concept really.

        It was in the public domain I presume as the early posts all mention that they have seen it.

        So perhaps this Ari person had it on his homepage as a case link at the time as it was one of his students letters and then removed it which would not be unusual thing to do.

        Dan
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      • Profile picture of the author John Durham
        Originally Posted by The Sales Guy View Post


        This Ari fella must've had quite a spike in traffic from WF.
        Ari gets alot of fanboy props around here... Im thinking he's already a Warrior. He should be (just out of gratitude) contributing here himself. IMO

        Or at least giving us a nod...

        Dont know him, have heard alot of good "standard" advice quoted by others from him though... The guy doesnt move me either way. I have seen good trainers, excellent trainers and average ones...

        No hate intended because Ive never once made a comment about the man before either way I dont think... but he seems kinda boring and average as a trainer to me from what I've picked up.

        One of his biggest fans ripped material straight off my site and posted it on theirs written in the first person ... So I wouldnt put it past people from his group to do things like that but thats a generalization so take it with a grain of salt...

        Also, one of his biggest promotors was "Evie" who was busted as being Tony Seruga by some of my forum members last year and Warrior Benn from the WF...

        I dont think that makes him dishonest by association by any means... but two of the people I hear promoting him heavier than anyone else have been busted lying and scamming and having multiple identities...

        They seem to have a vested interest with the style of promoting him that they tend to display alot of them, but I guess the same could be said of myself sometimes when people go on about the teachings publicly, so...

        I dont want to point fingers and again, I have never said a suspicious word about the man, my opinion on the subject and 50 cents might buy you a walmart coke, BUT this has been my experience with his fan club... I get people coming to the TMF all the time trying to discredit our theories by quoting his... Im like "Why arent you on his site instead of mine then"?

        It all smells of fanboys, promotion and sabotage to me.

        Either way I dont care...Just sayin.

        Originally Posted by JMB Marketing Group View Post

        Bob, I've shared 'private' stuff with YOU in the past, but YOU didn't reciprocate the love!

        Funny that you don't remember me :confused:

        JMB
        "I" remember you!

        Seriously though, Bob has thousands of customers and gets tons of emails everyday... there are so many usernames and email addresses... Its easy not to remember who you talked to sometimes in his position, even if the conversation is somewhat deep, especially if has been a long time and many conversations in between, its not humanly possible to remember everyone's name or conversation when you have that many people working with you... Honestly.

        I got love for you JMB, so Im just sayin, but honestly we are just talking reality... There is a good chance that I owe you an email from last year too... There are just alot of pms that fly back and forth over the course of a year here, and its not unbelievable that he didnt remember... if in fact thats the case.

        I cant expect a professional to stop on a dime for free and email with me for two hours per day, even though they might love to. Its more considerate to let them do it on the forum where everyone can benefit from the answers and where they can answer everyone at once instead of answering the same basic questions a hundred times per day and being locked down to their email box....

        Ps I have made a certain un named Warrior here tens of thousands of dollars, and he has NEVER returned an email inquiry for me even ONCE...(some know who...I know Bob does for sure)

        Now THAT I dont appreciate. If I made you money you should email me back. I dont forget to email guys who make me that much money
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  • Profile picture of the author mrtrance
    So no one has the letter to share?
    Signature

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  • Profile picture of the author John Durham
    Personally I think Ari owes Allen some contribution as much as he is promoted here. Seriously just the ethics of it bother me... He never contributes yet we are all supposed to respect him as some kind of superstar?

    I would respect him more if he would save his fans face and come make a showing for them after all of their support...
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  • Profile picture of the author John Durham
    Originally Posted by Luvfoxy7 View Post

    I don't believe I am an idiot. I didn't STEAL this. I found it on Google. So since it's out there on Google for the world to see, then why can't I share the link to save people time from trying to find it themselves.
    Try posting one of Allens free WF articles on someones elses site just because...and see what happens.

    Taint cool. It Allens content to make decisions with not ours.

    Alot of things are legal but not ethical. Im surprised that some with bible verses as handles here would support this and wonder why we need moral police.
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  • Profile picture of the author drees5761
    Big fuss over nothing. That letter is just a rehash of stuff i have seen a hundred times before. Read Ca$hvertising by Drew Eric Whitman. Do your own sales letter using techniques from this book which have been tried and tested for many years.
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    • Profile picture of the author The Sales Guy
      Originally Posted by drees5761 View Post

      Big fuss over nothing. That letter is just a rehash of stuff i have seen a hundred times before. Read Ca by Drew Eric Whitman. Do your own sales letter using techniques from this book which have been tried and tested for many years.
      Ca$hvertising is an excellent, excellent book!

      While the principles contained within aren't new (what is?), the author puts a refreshing, updated spin on the material. The chapters on applying the tried~and~true, classic methods of sales techniques & copywriting for the internet age are worth the price of the book itself.

      Admittedly, the underlying principles contained in the book go back to the great's (Hopkins, Sugarman, Cialdini, etc.), however, it, also explains the psychological reasons of WHY things work versus "just do A, B & C", which is infinitely more rewarding, IMO.

      Pick up a used copy and give it a try
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      • Profile picture of the author RedShifted
        Originally Posted by The Sales Guy View Post

        Ca is an excellent, excellent book!

        While the principles contained within aren't new (what is?), the author puts a refreshing, updated spin on the material. The chapters on applying the tried~and~true, classic methods of sales techniques & copywriting for the internet age are worth the price of the book itself.

        Admittedly, the underlying principles contained in the book go back to the great's (Hopkins, Sugarman, Cialdini, etc.), however, it, also explains the psychological reasons of WHY things work versus "just do A, B & C", which is infinitely more rewarding, IMO.

        Pick up a used copy and give it a try
        Its funny how every single time a person I respect recommends a book on here, I immediately go and read it.

        This book is incredible. I've been in marketing for 4 full months and have already 7 of the most fundamental marketing books I can read. The first one I read was "4 Hour Work Week", thats what got me into marketing. Its funny how now, I DO NOT consider that first book "fundamental" by any means.

        Claude Hopkins, Dan Kennedy, Gary Halbert, Perry Marshall, John Caples, (can't remember the other ones) its THESE guys who seem like they really know their stuff. Not Timothy Freakn Ferris. He's a smart guy, but not what I need to be reading. Now I have Eric Whitman to add to the list so thank you, its immediately becoming my favorite & very well written book.

        -Red

        ps. This book is the BEST. The whole "stop reading here" technique, I love it. The ps technique haha. This is the type of information I genuinely enjoy, great way to spend my saturday night. I might be a loser but I'm gonna be a super wealthy loser one of these days.
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        • Profile picture of the author bob ross
          Originally Posted by RedShifted View Post

          Its funny how every single time a person I respect recommends a book on here, I immediately go and read it.

          This book is incredible. I've been in marketing for 4 full months and have already 7 of the most fundamental marketing books I can read. The first one I read was "4 Hour Work Week", thats what got me into marketing. Its funny how now, I DO NOT consider that first book "fundamental" by any means.

          Claude Hopkins, Dan Kennedy, Gary Halbert, Perry Marshall, John Caples, (can't remember the other ones) its THESE guys who seem like they really know their stuff. Not Timothy Freakn Ferris. He's a smart guy, but not what I need to be reading. Now I have Eric Whitman to add to the list so thank you, its immediately becoming my favorite & very well written book.

          -Red

          ps. This book is the BEST. The whole "stop reading here" technique, I love it. The ps technique haha. This is the type of information I genuinely enjoy, great way to spend my saturday night. I might be a loser but I'm gonna be a super wealthy loser one of these days.
          Red, immediately go buy "influence" by David Cialdini and I guarantee you'll love it.
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          • Profile picture of the author ronr
            I agree. amazing book. Can't believe I procrastinated so long reading it until this year.

            Originally Posted by bob ross View Post

            Red, immediately go buy "influence" by David Cialdini and I guarantee you'll love it.
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          • Profile picture of the author ewenmack
            Originally Posted by bob ross View Post

            Red, immediately go buy "influence" by David Cialdini and I guarantee you'll love it.
            And unlike other books on business written by University scholars that sound good but don't
            work in the real world, I know one of the chapters does.

            It's been tested by Gary Bencivenga, who has the highest hit ratio
            of direct response copywriters for the biggest mailers in the world.

            Just by adding ONE word to your pitch makes all the difference,
            as the photocopy story shows.

            Best,
            Ewen
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        • Profile picture of the author Excel Fields
          For the record, the working link is the Transcript. If anyone would be so gracious as to share the .pdf (of the actual sales letter) & the mp3 it would be greatly appreciated.

          I haven't frequented a lot of the discussion threads as much in the past couple of months, but it seems that i really should!
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      • Profile picture of the author W Wattles Fan
        Originally Posted by The Sales Guy View Post

        Ca is an excellent, excellent book!

        While the principles contained within aren't new (what is?), the author puts a refreshing, updated spin on the material. The chapters on applying the tried~and~true, classic methods of sales techniques & copywriting for the internet age are worth the price of the book itself.

        Admittedly, the underlying principles contained in the book go back to the great's (Hopkins, Sugarman, Cialdini, etc.), however, it, also explains the psychological reasons of WHY things work versus "just do A, B & C", which is infinitely more rewarding, IMO.

        Pick up a used copy and give it a try
        I agree, Ca$hvertising is a great book. I have had mine for years and it is well thumbed.
        It often makes me smile when I hit on a technique in the book and gives me a "Why didn't I think of that" moment.

        Worth the small investment for sure.
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  • Profile picture of the author John Durham
    Guys , not to run it into the ground but... Ari probably DOES want you to share that PDF. I could barely find a single sentence in ANY of his quotes (in the first half) that didnt say the words "my program".

    Ever heard of subtlety?

    I dont mind being sold, but if you let me know that you are just selling me something right in the first paragraph , but you arent 'saying it outright"... You dont gain my loyalty and admiration, before you try to close me...?

    ABC I guess, but thats not a very conspicuous attempt at being covert, and totally misses the mark of being up front... so its somewhere in the middle which to me equals "Im trying to sell you through giving authoritative information, but Im too obvious, so you probably dont want to do what Im doing, because you will be too".
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    • from John D : "I dont m ind being sold, but if you let me know that you are just selling me something right in the first paragrah , but you arent 'saying it"... You dont gain my loyalty and admiration, before you try to close me...?"


      Feel the same. I look to see if your interested in WIFM and a win/win.

      so he would want this shared, because he benefits, and warriors can decide for themselves. IMO
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  • Profile picture of the author Muhammad Iqbal
    good share....
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  • Profile picture of the author Bruce Wedding
    Guys, is "Influence" by David Cialdini different than, "Influence: The Psychology of Persusasion" by Dr. Robert Cialdini?
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  • Profile picture of the author Bruce Wedding
    Frankly, while I appreciate the share, I'm unimpressed with the letter. I wonder if the claimed 40% response is another one of those where the sample size was too small to be significant.

    I'm sure I could do much better following the Bencivenga Persuasion Equation and his 5-word formula for good advertising.
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  • Profile picture of the author abelamorales
    The relevant question here is has anyone used a similar letter? If so, what kind of results did you receive?
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