Looking like Gold to me... I will make some time to read this!

You have been on a *roll* lately ewenmack.

Much appreciated!

Patrick

Interesting, but how about 100% response rate?
Bruce Fairchild Barton - Wikipedia, the free encyclopedia

I subscribe to Ari's train of thought. I forgot about his letter though! thanks for reminding me about it.

Thank you for posting this and many of your other posts. I think some people don't realize that offline marketing in actually just sales. To have an effective sales letter written for you can cost $1000s, and to get good sales training can cost $1000s, to get an effective phone script can cost $1000s; yet people like you, John Durham, kaniganj, Russ Sells, David Miller and many others post these golden nuggets for free.

I am very appreciative!

Thanks for the share, good stuff.

I'm still reading it. Started reading it earlier, got interrupted. I'm trying mailers [just started ~10 days ago] and in small #s. I liked what I've read so far and think it holds truth to it.

Will come back once I'm done.

Thanks Ewen & Ron

I was just getting ready to do a small mailing some time this week (implementing BobRoss's wso..the saturation mailings/premium one) and this will help me a lot. I was going for a more *non sales* approach, but was thinking my letter was too long. This cleared up some things for me considering the fact that his letter is way longer than mine (lol) and still gets a good response.

I think following the guidelines of this letter along with the envelope strategy that Bob Ross suggests in his rapid response wso will probably yield the same conversions..or close to it.

This letter is worth money. Thanks for this!

good read! i remembering reading sumwhere that email (still a letter, albeit a digital one) still leads in being the best conversion channel compared to all other digital channels

ewen--truly, a great and valuable read. I am only reaching out to prospects now and never having done mailers etc., I don't know if I'm doing things right or wrong. Reading this pdf, I liked how the letter was broken down. Plus--I like the idea of not being a pushy salesman and building an honest relationship.

Of course, now I want to read that letter. Based on what I have read, I will try to construct a new mailer that has the major components the pdf talks about [diffusing pressure being the main one!] and see what I can come up with. But if you have any examples of such a letter, that'd be freakin' awesome to look at for reference.

I can't thank you enough. Anyone starting off with their own business, give this a good read and see if it speaks to you.

Nice share guys! Definitely has some good tips! Selling without sounding like you're selling is the best approach. Back when PC's first started being sold at the retail level I used to sell them, and the way I approached my customers was to ask them how they planned to use the computer..for example work, gaming, etc as this would help me steer them in the direction of the right computer to meet their needs, while many of the other salesman would simply jump in trying to sell them on the computer with the most bells and whistles regardless of their needs. Guess who sold the most

Cheers,

Debbie

Thanks Ewen!

anyone care to share the actual letter in the thread? the link goes to the page, which goes nowhere , or so it does for me and my trusted computer? thanks

I just tried it again and it worked for me. Do you have any pop up blockers on? Does a bar drop down stopping you from opening/downloading the pdf of the letter?

well...it doesnt work for me . How long is the letter ? can yall copy and paste it here ? thanks

I had this up last week on my office computer, and had just been on the Unlock the Game site, and came here, and it was up. Miracle!

Currently, I am "touching" the cellular phone, pallet, and cardboard brokering industries. Of specific interest to me now in my cellular phone industry. I HAVE to save my company.

I wonder if a letter like this could help.........I have a pretty extensive mail list that was just given to me.

I am checking to see how I can modify this for trying to sell cellular phones.

Jeremy

I thought I had downloaded this and now I can't find it. The link goes to Unlock the game Sales site and test drive of his system. Would anyone that has it be willing to share???? You can pm me.... Or is it hidden on there and I missed it?

Thanks

its 4-5 pages? isn't that a bit much for a sales letter?

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Great share.

I had a friend let me borrow Unlocking The Game over the weekend, and I am making cold-calls today.


I love what Ari teaches because it's so dead simple and even though I'm only 1 call deep for today, I already know that rejection in the traditional sense is not going to happen to me a whole lot.

Completely missed this one! Is there an actual direct link to the sales letter?

Much appreciated.

JMB Marketing....you can send it to me by pm...or .anyone you prefer..I really dont know why you cant share it here yet I am not certain of the TOS on this forum, evn though I have been here for a while....lol
anyway, just pm me or the mods or Ewen or ??...thanks !

Can some share a copy of the letter or PM me the letter? Thanks.

I would also like a copy of the letter if anyone would care to share it. You can PM me if you wish.

This just makes a lot of sense. One time when I was applying for a job, believe it or not my cover letter was probably a little like this. I had the employer phone me and ask me 'how much I wanted'.

Did we ever figure out if its okay to share the actual letter? Im interested in seeing it.

I just went through most of this info from Ari. I all sounds good but I never actually saw the sales letter they kept talking about. Am I missing something here?? Please let me know.

Thanks,

Illini Marketer

Yeah I would love to get ahold of this as well. Having all kinds of issues getting my biz started up lol

Hmmmm...seems nobody is too keen on posting this mysterious letter.

Could it be this was all "guinea pig" marketing at it's finest?

This Ari fella must've had quite a spike in traffic from WF. I went to his website, but, didn't find anything too interesting. Just another guru pitching the hidden secrets to a "new and improved" sales process. Yawn

So no one has the letter to share?

Personally I think Ari owes Allen some contribution as much as he is promoted here. Seriously just the ethics of it bother me... He never contributes yet we are all supposed to respect him as some kind of superstar?

I would respect him more if he would save his fans face and come make a showing for them after all of their support...

Try posting one of Allens free WF articles on someones elses site just because...and see what happens.

Taint cool. It Allens content to make decisions with not ours.

Alot of things are legal but not ethical. Im surprised that some with bible verses as handles here would support this and wonder why we need moral police.

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Big fuss over nothing. That letter is just a rehash of stuff i have seen a hundred times before. Read Ca$hvertising by Drew Eric Whitman. Do your own sales letter using techniques from this book which have been tried and tested for many years.

Guys , not to run it into the ground but... Ari probably DOES want you to share that PDF. I could barely find a single sentence in ANY of his quotes (in the first half) that didnt say the words "my program".

Ever heard of subtlety?

I dont mind being sold, but if you let me know that you are just selling me something right in the first paragraph , but you arent 'saying it outright"... You dont gain my loyalty and admiration, before you try to close me...?

ABC I guess, but thats not a very conspicuous attempt at being covert, and totally misses the mark of being up front... so its somewhere in the middle which to me equals "Im trying to sell you through giving authoritative information, but Im too obvious, so you probably dont want to do what Im doing, because you will be too".

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good share....

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Anyone have the mp3?

Guys, is "Influence" by David Cialdini different than, "Influence: The Psychology of Persusasion" by Dr. Robert Cialdini?

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Frankly, while I appreciate the share, I'm unimpressed with the letter. I wonder if the claimed 40% response is another one of those where the sample size was too small to be significant.

I'm sure I could do much better following the Bencivenga Persuasion Equation and his 5-word formula for good advertising.

The relevant question here is has anyone used a similar letter? If so, what kind of results did you receive?

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