It's been an education ...... so far 19 demo's built, one one for a painter & decorator who disappeared off the face of the earth, dead phoneline & deleted hotmail address .... :confused:
One gardener who met with us & was very keen, promised to drop off the cheque but ........ no sign yet, even after more promises on the phone.
An Indian takeaway who was interested but couldn't afford the payment yet, even when I said he could pay £600 in 6 £100 installments TEARS !!!
Another gardener who just never got back to us ...... And hung up when we called him back after building the demo.
We have sold one site to a heating engineer & his wife ..... Apparently the original wordpress theme with feature boxes & a header was too complicated, they wanted a "simple brochure site" the wordpress default theme which I customised for them was then apparently "too simple".
I had to create them html frameworks in frontpage (it this 1998?!?) which they then said they don't like because the text is in a main white frame which apparently looks like a word document ...... I gave them the deal of the century by charging £150 for build & lifetime hosting including domain (I had to get that first sale!) & it looks like they will be a complete PITA for ever
I did meet with a car dealer this morning who currently pays £80 per week to list on autotrader & I quoted him £250 build including domain + £10 per month hosting & maintenance, he seemed keen but ...... Need to see if he drops off the cheque tommorow as promised ........
I sent out 8 more demos this morning which I built over the weekend so hopefully, we'll get some action there but really .... This process needs to be refined, I know the theory is sound but can anybody help with these things specifically.
- The small traders are hard to get money from, any recommendations for identifying timewasters before I even phone them ? Presumably the landscapers & local builders in the papers aren't the most reliable targets ?
- When I have a meeting, any recommendations on closing ? every meeting says they want to buy but they seem to flake afterwards. I can only take cheque at the moment, working on a merchant account for cards so I can take payment immediately but that's looking like a pain to setup. Reccomended payment solutions anybody ?
- Documentation - I've heard some offliners say that these small businesses are spooked by contracts but if I get somebody in the office & they say yes ...... this experience tells me that I should get a signature, does anybody have a contract/SLA template that will work for the demosite model ?
- Once somebody is interested it's a struggle to get their company info for about page etc, any suggestions ? Do you guys have the cust write their website text & supply to you or do you do it all for them ? any suggestions for generic page text ?
I'm on this full time at the moment so really really need to get the system down, if I don't ramp up the sales soon it's penniless hobo time & I ain't goin out like that !!!!!
All help appreciated, I can also do SEO for local businesses but despite what many say on WF, getting things off the ground involves focus so all my energy is on cold call > demosite at the moment. If anybody can advise local SEO sales strategies I can run alongside this then that would be appreicted too.
Also, here's a tip. If you don't need any specific WP plugins for running this biz model, I found some great software that you can use to knock up a nice looking site real quick. web plus from serif software, it's free, I only found it yesterday but put together X2 of the demosites in a jiffy.
Thanks in advance everybody !