Cold Call Rejections

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I made it a personal goal to call 5 doctors/dentists per day to start a little side business for web design for medical professionals.

I called 5 today with not too much luck.

I realize 5 calls isn't really enough to determine anything, but was wondering if anybody has any tips for convincing medical professionals they need websites over the phone.

In most cases I was speaking to the office manager or a nurse, one time did I get on the phone with the actual doctor.
#offline marketing #call #cold #rejections
  • I made it a personal goal to call 5 doctors/dentists per day to start a little side business for web design for medical professionals.



    I called 5 today with not too much luck.



    I realize 5 calls isn't really enough to determine anything, but was wondering if anybody has any tips for convincing medical professionals they need websites over the phone.



    In most cases I was speaking to the office manager or a nurse, one time did I get on the phone with the actual doctor.

    • [ 2 ] Thanks
    • [1] reply
    • Hey,

      In the past I did some work for a marketing company that was trying to get nurses, doctors, hosptial adminstrators, and pharamicist to particapate in focus groups.

      Basically we sent out faxs to all the offices, then I called them and left messages on voicemails or with assistants. It wasn't that hard to get a hold of nurses, admins, or pharmacist as it was doctors. Doctors would likely call back later in the day.

      What I would recommend is creating a list in excel with all the offices you want to target, then create colums for doctors, nurses, employee's etc...

      Then you want to create a fax flyer to send.

      The strategy I suggest is call to try to talk to someone, however, you want to be ready to leave a message and or get the fax number and send them a fax or maybe email.

      Unlike other businesses, doctors offices have a very good reason they don't want to talk to you. They are saving lives, so when you call them have the tone that you understand that and just leave your info as opposed to being pushy.

      However, on the flip side there is a ton of cash flow that goes through one office so you have a good niche. You can also buy lists. You can outsource the calls (ask others for that), and you can do efax for about $8 a month.

      (I typed this kind of fast respond with follow up questions)
      • [2] replies
  • Perhaps you don't have to convince them they need a website.

    Perhaps you can uncover their reasons for needing one.
    • [ 1 ] Thanks
    • [2] replies
    • In this day and age, if someone doesn't think they need a website, it's a pretty tough sell in my opinion.
      • [2] replies
    • This is so true. You don't need to actually convince a prospect that they need your product/service, you just need to uncover their needing it. To do that, ask.. ask... ask...

      Don't be afraid to ask probing and qualifying questions. If done right, you might get that sale you're looking for. Good luck
  • How to break away the 'fears of rejections' from sales cold calls?

    I am starting a new job, doing telemarketings and cold calls to potential customers. However, I also have this fear of being rejected.
    • [1] reply


    • Mmmmmmmm......I smell a canned pork shoulder and ham product.
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  • 5 calls is nothing you need to be doing 40 min
  • I called 15 today.

    I don't know why people are afraid to call, I feel like I make for an awesome conversation. I get a lot of the nurses/office manager's to laugh and talk to me like a normal person.

    However, of those 15 calls I only got 1 person to POSSIBLY schedule a meeting. Here's how it went...

    Office manager: Hi, you've reached Dr.So and So's office
    Me: Hi, my name is Anthony, may I ask who I am speaking with?
    Office manager: This is Sally, who did you want to speak with
    Me: Well, you sound friendly, so I think I'll stick with you Sally
    Sally: Haha, thank you, what can I help you with today?
    Me: I was curious, does Dr.SoandSo currently have a website for his practice?
    Sally: No, actually he doesn't, I'm sorry that we can't be found on the web at this time.
    Me: Well, I'm actually calling because I am a local web designer that helps medical professionals get online exposure to more potential patients. If you think that's something the doctor would be interested in do you think we could schedule a time that I could come speak to him?
    Sally: I think he just might be interested in that, however, he's with a patient right now, could you call back tomorrow?
    Me: Sure, do you think you could make a note with my name and information so when I call back the doctor knows who I am?
    Sally: Sure!

    End.

    How'd I do?
    • [ 1 ] Thanks
    • [1] reply
    • OK.

      Next time try to get a "best time to call back."
      • [ 1 ] Thanks
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    Cold Call Rejections

    I made it a personal goal to call 5 doctors/dentists per day to start a little side business for web design for medical professionals. I called 5 today with not too much luck.