I have an appointment in the morning at Applebee's with a large roofing company in town. I know they advertise in the paper plus Google Adwords. They want to talk with me about some SEO. The keywords get 1900, 320, and 210 local monthly searches on Google. The issue is the largest 2 keywords are in the larger city which is 5 miles away. The address of the Google Places listing is in the smaller city. Not sure if I can still make this work.
Also, how would you suggest setting up the deposit and monthly amounts for this amount of search volume?