After checking out just 6 local QR codes on my phone, only 1 (ONE) actually resolved to a readable mobile ready page.. So the other 5 (FIVE) wasted their money and effort on a QR code and mobile strategy by sending traffic to a page you can barely read...WTF?
I would call those 5 "really low hanging fruit" for smart offliners and can imagine the percentages are the same almost every where, maybe a little less, but I bet still close to 60% of businesses that use QRs are not sending the traffic to a page that will benefit their customer on a mobile device..
Need offline local leads?.... just go find your local business QR code users and set em up with a mobile ready page or SMS system that actually works..