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DOOR TO DOOR COLD CALLING

by rhinocl
9 replies
I thought I'd go call on some ma & pop size businesses- ones that can afford at least $200 a month for seo. I was recently talking to a potential customer who a friend referred me to. He said he gets about 3 emails per day offering to revamp his web site or get him onto the front page of Google. So what are some approaches that one can use to distinguish yourself from everybody else?
#calling #cold #door
  • Profile picture of the author beeswarn
    Originally Posted by rhinocl View Post

    So what are some approaches that one can use to distinguish yourself from everybody else?
    Do exactly what you thought you'd do. You have good instincts. If you are not a quitter, you will have significant success.

    Just make sure you're tough and committed to earning business. Those places are one-location mom and pop shops precisely because they're bad at marketing. You will have lots of explaining to do about SEO, so don't quit when the going gets tough.
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  • Profile picture of the author prostarprofitsdotcom
    1) build a relationship with the owner - look for his interest not just to sell him anything.

    The way I do this is I call small businesses and ask them if they would be willing to offer their clients my $20,000 contest. I do this with a bunch of business as an incentive for their customer to do business with them.

    Next I give them FREE coaching because I am looking to create a couple testimonials

    Then when I coach them on a subject they ask me how much XYZ is then I sell them.

    I do this in a series of 5 phone calls and close 90% at a price of $2,000-$25,000.

    Respectfully,
    Chris Brown
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    • Profile picture of the author beeswarn
      Originally Posted by prostarprofitsdotcom View Post

      1) build a relationship with the owner - look for his interest not just to sell him anything.
      In the name of God, please DO NOT pretend to do anything like this. And always beware of unsubstantiated, unproveable 90% closing-rate claims on some internet forum.

      The retail business owner's interest is always in making the doors swing with new customers. As soon as possible, show him and sell him something that will do that and he will work damned hard to develop a relationship with you.
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    • Profile picture of the author sconlinemarketing
      Originally Posted by prostarprofitsdotcom View Post

      1) build a relationship with the owner - look for his interest not just to sell him anything.

      The way I do this is I call small businesses and ask them if they would be willing to offer their clients my $20,000 contest. I do this with a bunch of business as an incentive for their customer to do business with them.

      Next I give them FREE coaching because I am looking to create a couple testimonials

      Then when I coach them on a subject they ask me how much XYZ is then I sell them.

      I do this in a series of 5 phone calls and close 90% at a price of $2,000-$25,000.

      Respectfully,
      Chris Brown
      This sound pretty awesome. Please explain what you mean here, if they would be willing to offer their clients my $20,000 contest. I would love to learn more. Thanks
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    • Profile picture of the author beeswarn
      Originally Posted by prostarprofitsdotcom View Post

      1) build a relationship with the owner - look for his interest not just to sell him anything.

      The way I do this is I call small businesses and ask them if they would be willing to offer their clients my $20,000 contest. I do this with a bunch of business as an incentive for their customer to do business with them.

      Next I give them FREE coaching because I am looking to create a couple testimonials

      Then when I coach them on a subject they ask me how much XYZ is then I sell them.

      I do this in a series of 5 phone calls and close 90% at a price of $2,000-$25,000.

      Respectfully,
      Chris Brown
      Please re-read the conflicting claims that Chris Brown is making. I've highlighted them in bold red text above.

      This has pegged the needle on my BS detector at EXTREME. It should do the same for yours.

      If Chris Brown is really closing 90% of his prospects, then why does he need to give it away for free? To create a couple testimonials, you say? That's what he says.

      If he's closing 90% of his prospects without testimonials, why does he need testimonials?

      If he needs "a couple testimonials," then why can't he get them from the 90% of people he's already contracted with?

      Is it because they never want to talk to him again, or simply because they've never heard of him because he's making this whole story up?

      Beware of people making things up on internet forums.
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    • Profile picture of the author beeswarn
      Originally Posted by prostarprofitsdotcom View Post

      1) build a relationship with the owner - look for his interest not just to sell him anything.

      Respectfully,
      Chris Brown
      Here is my perception of the archetypical "relationship-builder." I especially like the scene at 3:07.

      "You know, it's funny you should mention your health because you'll never guess what I do."

      Groundhog day All the ned scenes - YouTube
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  • Profile picture of the author Aaron Doud
    Notes from the other side.

    I get the following estimated per week for web marketing.
    10+ Cold emails
    1-3 Cold calls
    Maybe one cold letter per month and it is normally from a big company like google adwords.

    I have never once gotten a cold walk in for web services. We get cold walk in for banks wanting to do direct financing. We get cold walk ins from the TV stations, radio stations, and newspapers.

    Wanna guess which stands out? Which if presented right makes you look like a serious company?

    Email and phone calls are cheap. Everyone does it. Email is going to be almost 100% ignored. Cold calls work if you are good but it is a numbers game.

    Now a professional cold walk in offering a service we need could be closed that day or soon after.

    Question is do these businesses need SEO? And how can you show them the value of it?
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    Aaron Doud - Sales & Success
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  • Profile picture of the author candres79
    Nicely Done Chris!

    Another thing you might want to do is... contact local businesses that you already buy at.

    The local restaurants you eat at, your dog groomer, the shop that fixes your car, I even did a website for a small movie theater that I used to go to. All because I took the time to just bring it up one of the times I was in for a movie.

    Business is everywhere... if you know where to look
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    Regards,
    Candres
    Powerful Internet MarketingPowerful Internet Maketing

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  • Profile picture of the author mikelukjaniec
    Tell them you're a local businessman as well. This will build rapport with them, because they'll see you as one of them! Another tip is to find out when they're least busy as dropping in when the store is full of customers may put them off! If you're arranging an appointment tell them it'll be a 'short 10 minute meeting' and if it is likely to go over, just ask their permission to continue!
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