Trying to rebrand and Google Places is driving me crazy

Hey, I have been lurking on here for a few months and this is my first actual post.


We recently rebranded a business with a new name/logo/website. The entire transition was very smooth, 301 redirects, mass emails to notify current clients, etc.

The only major issue is that google places keeps on making a new listing with the old business name. It takes the reviews and apparently all citations with it.

Some steps I have taken to solve this are:
-Claim all pages
-Enhance only the page I want and wait for merge
-Notify google to delete duplicate listings
-Update the business name in major directories (this is still a bit incomplete)

Every time I edit the listing (they are all claimed) with in a week or two my listing will be lost from results and a new one with the old name will be back and have terrible positioning.

Is there a definitive solution to this? Does google require to change the legally registered business name?

Is there a reliable source to outsource this issue to? I see a lot of "dont pay until you're #1 in local"... Again pretty new to this forum..

Thanks