For anyone who has spent any length of time in the section of the WF you will have noticed a common trend:
"I contacted (insert number) (business types) but I keep get rejected"
"I want to sell (insert WSO strategy of the week) but I don't know who I should approach"
"I have a meeting with a business owner (insert date) and want to sell them (insert hyped-up offline service), but I don't know what I should say"...and on and on.
The lack of results and increased frustration can all be attributed back to...you guessed it...
Do NOT assume a Business Owner wants what you have to sell.
- You should know they want what you have to sell based on certain qualifying signs.
This might be something as simple as them posting a message online requesting the very solution(s) YOU can provide them.
- Similar to above, you shouldn't be assuming they need what you have to offer, you should know it.
This might be accomplished by you researching/studying their business and noticing something that is HURTING THEIR PROFITS (they they may or may not be aware of).
Now you can approach them from a position of offering value and help as opposed to trying to make a quick sale...show them you have taken the time to analyze their business.
- Yes, you picked up a fancy new WSO and it promised you a world of treasures and private planes. Great. Now TEST it for yourself on a SMALL scale.
Too often Warriors practically bankrupt themselves spending hundreds/thousands of dollars on some "postcard trick" etc. that is supposed to bring hundreds of clients running to their door...but doesn't.
Start small. Monitor results and THEN scale up to drive more leads into your funnel.
- Closely related to what I just wrote above, don't buy a WSO that promises to generate results for a business...and then run off and sell that promise to a business for hundreds/thousands of dollars...without at least being able to VERIFY it actually does make money for a business!
Many WSOs seem to be based on theory, on a "this should work" train of thought. However it is YOU who will be on the hook to the business owner who buys into the promise your pitching.
So before testing a customer increasing / social media / incredible-instant-profit-button technique on a paying client...do it on YOUR OWN BUSINESS first.
If you arent generating a lot of great results from the strategy, why would a business paying you $5,000 be able to? They won't.
However they WILL be hoppin' mad at you for "ripping them off," and even if they don't come after you financially, you better believe your reputation amongst local business owners will take a hit.
It's not worth it. Test it, prove it works, and then use YOUR results and social proof for the business owners you talk with.
At the end of the day you need to KNOW with 100% certainty or you are WASTING TIME and MONEY for both you and the business owners that you speak with (hence their lack of desire to provide you with any chance of being hired)
I know many warriors will read this, brush it off, and then return in a few days to complain about their lack of results...hopefully this post does help one or two of you who desire to succeed as quickly and easily as possible in your business efforts.
PS - I don't often start new threads anymore, just because I find this area of the forum to typically continue to do the same unprofitable activities over and over despite great advice from other marketers...which makes providing any sort of proven advice a waste of time.
That being said however, if you appreciate this type of content, a thanks would be nice! (and maybe I'll start doing them more often again)