Email vs Cold Calls

...........YUP.

word!

email is the worst....

Don't let BS like this stop you! Just call. While this kind of business owner is pondering his own ego, you can let his competitor get a step up in their marketing efforts.

Thanks so much for letting everyone know what happens in the real world when it comes to cold calls.

It's been my experience that successful business people are always open to new ideas, products, and services. Of course, they do need to be presented properly and professionally.

Emailing + cold calling = p.i.m.p. (putting (money) in my pocket)

What i do is cold call, if the dm is available I get to talkin. If they are not I get all the info I need from the gatekeeper and send a warm email. I like to get their name and throw it in the subject line. If they don't have an email then they are not the client for me, next!

In the past I used to just move on to the next dial but realized not sending these warm emails was just plain dumb, like paying a prostitute to just talk and then going home and jerking off.

Excellent point. The average one will say they hate telemarketers and door to door salesmen too, but telemarketers and door to door salesmen end up being 50% (or more) of the vendors they pay checks out to every month.

Buyers are liars. Its a classic truth. People havent said that for 50 years for no good reason. Doesnt make sense in theory, but again, theory and reality are many times vastly different.

Another untrue myth is that business owners get 5 calls a day from people trying to sell web services... Big myth.

WOOOOOOOOOO! Where did that come from Dennis? Where have you been all my life? lol Preach Brother!

Strong stuff and true true true!

Thanks. It gets hard to believe coming from the same few people all the time. Good to hear you shout out some truth in here!

The mind is a wonderful thing. It allows people to believe just about anything.

I heard a story once about somebody that sent out emails and then followed up those emails with a phone call.

Here's the part where the mind comes in. They actually thought....are you ready?.....They actually thought it was a WARM call!

I agree with Chris, what works for one definitely does not always work for another.

People who succeed with cold canvas. door to door, in person can have a better response rate then those who call however they can't reach out to as many people.

If you wish to email the benefits are the ability to reach more people a day then someone who calls but you have to work harder at researching and finding the owners true contact email and make them curious enough or compelled to respond.

It all comes down to testing what works best and being clever enough to overcome the obstacles each method presents.

Can I PM you? I'd like to discuss this a little further if time permits..

Thanks for this

Cold-calling is a slang for telephone prospecting. I think the slang term and the derisive tone in which it's usually spoken is one of the reasons rookies and civilians look down on telephone prospecting. I've used it nearly every day for 20 years and it produces very satisfactory results.

The only method I've found with a higher conversion rate is door-to-door prospecting. I'm pretty healthy and motivated, but I can't knock 1/10th the doors in a week that I can call in a single work day.

From the other side, as a business owner, you will never sell me anything by sending unsolicited e-mail. It doesn't matter if you send me The Most Attractive Offer In The History Of The World, because I will never see it. All my e-mail accounts are protected by anti-spam measures, and no automated e-mail program ever created can defeat them.

I wish sending unsolicited e-mail offers did work well for business prospecting. I am going to contact 20,000 businesses this year. If unsolicited e-mail didn't have a pathetic open rate, I'd be all over it.

If having lots of free time is important to you, and you want 1.5% or fewer of your prospects to learn of your offer, use unsolicited e-mail.

Yes, another couple of pearls of wisdom.

Now that I'm established, paper U.S. mail works okay. The cost is very high though. Prohibitive for a newbie, I think. I get the best results mailing to people I've called several times but can't speak to.

"You have to be willing to do the things that others aren't willing to do" is the secret to success in any competitive field, be it playing the piano, playing a sport or marketing.

I own a retail store as well as sell local online services.

I hate getting cold calls. I hang up very quickly. I'm usually either with a customers or working on the phone with a client...or cold calling myself.

But cold calling is better. Why? Because I always delete the e-mails. And I do buy over the phone. The vast majority of cold callers are terrible at it, and follow a script designed to keep sales from happening.

Customers sound one way when they call, pests sound another way.
The tempo is different, the sentence structure is different.

Jason Kanigan has some useful material in this arena.


Anyway, make the phone calls. The only way I would recommend e-mails is if you are sending hundreds of thousands of them. An unlimited market will yield results from e-mails. But a list of 500? Call.

Just a thought.