I have a new client (a thai restaurant) that offers the best thai food within a 10-15 mile radius.
We discussed a range of strategies and the most compelling of them are this:
There is a very long road full of corporate offices within 3 miles (restaurant can deliver also) and there are thousands of people in those buildings.
Everyday they're spoilt for choice with a mega shopping centre within walking distance - what they don't have is a thai restaurant anywhere near.
Whilst my clients would require them to drive, they could order a delivery.
So, the question is, how do you get the people in those companies to know about the restaurant?
My client told me they'd handed out flyers but nothing came of it and they also tried to get into the offices but security stopped them.
Here's where my thinking is going:
- Trays with Sample food - Wait along the road between the offices and the shopping centre and hand out flyers and let them know the business delivers
- Highly Targeted Facebook PPC based on people who live within 16 miles of the office locations, who work at those companies - Good idea but many of the companies aren't listed.
- Use LinkedIn to find the right person at these companies to make contact with?
So, Warriors, how are you getting your clients businesses (or your own) into local offices? How are you getting infront of the hungry lunchtime crowd?
Any thoughts, ideas or musings appreciated.