Selling Mobile Sites - This worked for me (and REALLY well for my client).

12 replies
Hi all,

In another thread I spoke out and suggested I would post an idea that turned out to be very lucrative for a client of mine (and made me a hero).

Hopefully this will help some of you break into mobile and become a hero for some cafe / coffee shop / sandwich shop somewhere.

Down the street from where I live there is a small, privately-owned coffee shop. When chatting with the owner one day, he mentioned they're trying to get into catering for some of the companies nearby. There are about a dozen large, high-tech companies within 5 minutes of the cafe, so he had a very large market.

At the time, he was submitting a bid for one of the larger companies, so to help him out, I came up with an idea:

I created a simple mobile-friendly order form using nothing but a WordPress mobile theme and Contact Form 7.

I used WP Mobile Pro, but there are a number of less-expensive solutions out there.

wpmobilepro.com

or

http://www.warriorforum.com/warrior-...ptinforms.html

Sunnygal's stuff is good. I have no problem recommending her.

Next, I created a simple QR code for the mobile order page.

The client then printed professional flyers with their menu and QR code. He visited all local companies and asked to put the flyers in their office lunch rooms or hallways. Within a week, he had 4 companies on board and he got VERY busy filling all the new lunch orders. He offered delivery for larger, group orders, and ready-for-pickup for individual orders.

Company employees found it very easy to scan the code, submit their order and pick it up their lunch. No waiting, no lost time.

To this cafe owner, I'm a hero because I provided the tools he needed to offer an extremely unique and easy system to manage his lunch orders.

His customers no longer have to worry about time lost standing in line, ordering their food and then waiting for it to be prepared. They order their lunches well ahead of time, specify the time they'd like to pick it up, and it's ready for them when they arrive. He looks pretty good offering awesome service like that.

My suggestion would be to set this up for free and allow the cafe owner to try it out for a month while it's installed on your own servers. Offer them a simple Fiverr flyer to give to nearby businesses. You can buy the PSD file on Fiverr and swamp out Business Name / QR code and have it ready for them.

After they see results and fall in love with the system, you can make money in any number of ways:

1) Hosting - buy a domain http://theircafe-orders.com
2) Deploy on their own servers to http://m.theircafe.com
3) Keep their plugins, etc. up to date.

If they give you trouble, just explain that the software needs to be kept up to date so it works, and they're better off having you available if there are problems. You'd hate for them to lose business because the site isn't maintained properly.

How does this story end?

My client immediately wanted me to develop a full mobile site for them. Shortly afterward, he was running a promo for valentines day and wanted a new order form to pre-book V-day tables. You can bet he listens closely to any ideas I have.

One final word:

DO NOT host with GoDaddy LOL My client insisted on staying with them and his CF7 stopped working after an update was done, so now I'm telling him again how unstable GoDaddy is when it comes to webforms.

Not everyone has troubles with them and forms, but I and many others have. They just are dependable and you can't risk your client's business. One missed email or late delivery from the contact form, and your client could miss out on a lot of business.

Let me know if this works out for you, and share any ideas to make this strategy better.

Enjoy!
#client #mobile #selling #sites #worked
  • Profile picture of the author lmz319
    Sounds like a really great idea! Thanks for sharing. I'm a newbie working on several types of projects at the moment (NEVER enough hours in the day) but I think I'll add this to my list for upcoming projects to consider.
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  • Profile picture of the author iInvent
    Thanks for the tip! Love the idea! Certainly a good idea for a city like Ottawa-way to go!

    Who did you host with?
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    Thanks for reading!

    Chantal
    "Before you try to satisfy the client, understand and satisfy the person."

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  • Profile picture of the author Kung Fu Backlinks
    Glad you guys like the idea and I hope something comes of it.

    Where in Ontario are you, Chantal?

    I host with Bluehost.com. I used to be with Hostgator, but prefer Bluehost.
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    • Profile picture of the author iInvent
      I'm east of Ottawa, close to the Quebec border.
      I'll PM you when I get to 50 posts!! lol

      And don't worry about me & Ottawa - no plans to go in the city at all (although it is big enough for many of us lol)

      I'm asking since I haven't signed up with any host yet... If you don't mind sharing, what are the big differences between hostgator & blue host ?
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      Thanks for reading!

      Chantal
      "Before you try to satisfy the client, understand and satisfy the person."

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      • Profile picture of the author Kung Fu Backlinks
        Originally Posted by iInvent View Post

        I'm east of Ottawa, close to the Quebec border.
        I'll PM you when I get to 50 posts!! lol

        And don't worry about me & Ottawa - no plans to go in the city at all (although it is big enough for many of us lol)

        I'm asking since I haven't signed up with any host yet... If you don't mind sharing, what are the big differences between hostgator & blue host ?
        Not to worry LOL I don't do much prospecting in Ottawa. I prefer to deal with business owners very far from me.

        Here are the differences that I took into account when choosing BH.

        Hostgator allows month-by-month payments. This was, of course, something I liked about HG. BH, on the other hand, requires a full year's payments upfront. I believe the total was $88 CAD, but I was very happy with my switch to BH.

        RE: HG - I had a few problems with them:

        I had trouble with updating my WP sites hosted with HG. For example, I would update a page, then refresh that page in another window, but the updates would not be visible until I resaved / updated ALL of my WordPress pages. I found this very strange.

        I had this problem across all computers and all web browsers I tested on, so I know the issue was with HG. It seems like a small thing, but over the course of a week, it added hours to my work load.

        Secondly, I had enormous amounts of downtime. I work full time on my sites, so when my sites are unavailable several times a week, if even for 20 minutes, I consider that unacceptable.

        Obviously, not everyone has these issues with HG.

        RE: Bluehost

        VERY pleased with them. Both HG and BH have great customer service, but I found BH much more stable. I've only had once instance in the last year with any sort of downtime. The amount of time I spend on my sites hasn't changed much, so I believe I'm comparing apples to apples.

        Finally, when I update a page, those changes are immediately reflected on the site. I don't know why my HG sites had that problem, but it was just too troublesome to put up with.

        But since HG is cheaper, I'd recommend trying them first. If you don't notice any problems, stick with them.

        Hope that helps
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  • Profile picture of the author Eddie Spangler
    So simple yet so effective.
    If someone wanted to really crush it , instead of just having one vendor set up a group of nearby restaurants on the program, one main site with individual pages for each restaurant. Ideally everyday people are eating at one of your clients places.

    Get into a bunch of offices and tie it in with a facebook page to build a community around it. You can create your own club, like the Downtown lunch club with either a front end(percent discount) or back end reward(10th lunch free).

    Just based on the results your guy is getting I think this is something that may be worth at least $200-$400 per month residuals. If you are bringing a place as little as 10 orders a day x $8 ea(avg ticket guess)=$80x22 weekdays mo=$1760 in sales.

    If you really believe in your system and marketing abilities you can set up a percentage of sales agreement , or hybrid into something similar to open table program. I would have to crunch some numbers but I bet just one group of 10-15 restaurants in a busy area can bring in 80-100k per year income if you set it up correctly.

    No one says you have to stop at lunch either. When people get off many want to find somewhere to pick up food on the way home. Now we definitely go over 100k
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    • Profile picture of the author iInvent
      Originally Posted by Eddie Spangler View Post

      So simple yet so effective.
      If someone wanted to really crush it , instead of just having one vendor set up a group of nearby restaurants on the program, one main site with individual pages for each restaurant. Ideally everyday people are eating at one of your clients places.

      Get into a bunch of offices and tie it in with a facebook page to build a community around it. You can create your own club, like the Downtown lunch club with either a front end(percent discount) or back end reward(10th lunch free).

      Just based on the results your guy is getting I think this is something that may be worth at least $200-$400 per month residuals. If you are bringing a place as little as 10 orders a day x $8 ea(avg ticket guess)=$80x22 weekdays mo=$1760 in sales.

      If you really believe in your system and marketing abilities you can set up a percentage of sales agreement , or hybrid into something similar to open table program. I would have to crunch some numbers but I bet just one group of 10-15 restaurants in a busy area can bring in 80-100k per year income if you set it up correctly.

      No one says you have to stop at lunch either. When people get off many want to find somewhere to pick up food on the way home. Now we definitely go over 100k
      Similar to what I had in mind for my local area... Thanks for sharing!! I need to rollllll
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      Thanks for reading!

      Chantal
      "Before you try to satisfy the client, understand and satisfy the person."

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      • Profile picture of the author Eddie Spangler
        Originally Posted by iInvent View Post

        Similar to what I had in mind for my local area... Thanks for sharing!! I need to rollllll
        Yeah the facebook tie in is very strong with this as it is constantly reminding people about our program. "Where are you going to eat today""what did you have for lunch today""post a picture of your lunch""how many more meals do you need to get your free lunch". These are just natural conversation starters and keep top of mind awareness high.

        Lots of times I see a restaurant get a flier in a lunch room or office and do pretty well for a while, then people get tired of them or a new flavor of the day takes over.

        Thats why having a number of them is important so people have lots of choices.

        Make lots of money!!
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        • Profile picture of the author iInvent
          I agree on the FB tie...makes sense!
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          Thanks for reading!

          Chantal
          "Before you try to satisfy the client, understand and satisfy the person."

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    • Profile picture of the author Kung Fu Backlinks
      @Eddie Spangler

      That's a fantastic idea. You could put together a "ValPak" of restaurants. Make it a full service - flyer creation, addition to portal mobile website and desktop website. I'm wondering how hard it would be to add some sort of payment portal, too. It wouldn't be hard to get them set up with their own Paypal and connect it to their business banking account.
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  • Profile picture of the author David B.
    I was thinking along the same lines but for a big shopping mall here that is surrounded by fast foods and restaurants, all part of the mall but not attach to it.

    I am thinking about a way people can place orders/reserve tables while shopping then when its time to eat, they walk over to the restaurant and their food is ready- no waiting.

    To protect restaurants from no-shows maybe have it as prepaid only.

    Have touch screen computers around the mall for people to place orders, also advertising specials/offers from restaurants.
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  • Profile picture of the author dropbear
    thanks for the insight..nice..
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