Why Cold Emails Won't Work (Real Life Evidence)

56 replies
So, after having done exhaustive research into the efforts of others to rent websites to local businesses, I keep coming across the same thing...

- "I hate cold-calling"
- "Out of 50 emails, 1 was interested but fell through"
- "I have sent hundreds of emails and no reply"

I just want to share a real-life experience I had only a week ago that confirmed in my mind why cold emailing just won't work.

My father is a succesful local business owner and I was in his office the other day. He was going through his emails and I watched over his shoulder. This was his process of checking his email...

1. He opened his email box and kept his mouse arrow hovered over the 'delete' button.
2. He scrolled down his inbox using the arrow keys and would give most of the 'random' emails 3-5 seconds then just hit delete.
3. He had images disabled, so all the emails with big pictures showed up as empty boxes that filled the screen, he would immediately delete those (all your pretty screenshots of Google stats most likely never seen).

That was it. He saved a couple of emails from friends and closed his email. He didn't even scroll down past the images that weren't showing. Think about this!! He didn't even read them if he didn't know the recipient...

Of course, not all business owners will operate like my Dad, but think how even these terrible results get watered down when you involve secretarys/email filters etc etc...

So guys, for those who hate cold-calling, aside from possibly direct mail or faxing, there aren't many options left for leveraged sales propositions...

Just putting this out there, hopefully this opened some peoples eyes to the reality of cold emailing...
#cold #emails #evidence #life #real #work
  • Profile picture of the author Eddie Spangler
    dude you are killing me-thanks for early morning comedy
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    • Profile picture of the author payoman
      Originally Posted by Eddie Spangler View Post

      dude you are killing me-thanks for early morning comedy
      I'm just making a point I feel is pretty valid. Sure, email is a snap to do, but the response rate is just soooo tiny. I can make 50 calls and get a sale or I can go to the trouble of manually inputting hundreds of email address for no response.

      I have read threads from people claiming to have sent thousands of emails and getting no sales. Email isn't very strong.
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      • Profile picture of the author WillR
        Originally Posted by payoman View Post

        I'm just making a point I feel is pretty valid. Sure, email is a snap to do, but the response rate is just soooo tiny. I can make 50 calls and get a sale or I can go to the trouble of manually inputting hundreds of email address for no response.

        I have read threads from people claiming to have sent thousands of emails and getting no sales. Email isn't very strong.
        A comment like that is just way too generalized and basically untrue. It's like sending a moron with no sales experience door knocking for a day and then saying door knocking doesn't work. Yes it does. It just didn't work for that guy because he was a moron. and had zero sales ability.

        What type of emails can a business owner very rarely ignore? Emails from customers. So create your subject line and from name as though you are a customer enquiring about business and you will get a lot more business owners oepning your emails.

        Also never include any files or images in your emails. These are, as you correctly stated, almost always ignored by business owners.

        Another thing I have found to work well is to include a link inside the email that has the business name in it. It's going to be very hard for a business owner to resist clicking on a link that looks customized to their business.

        All in all email is not ineffective. But you can't just send out 1,000 of the same emails to 1,000 businesses and expect a good response rate. That's what most people do and that's why they have terrible results.
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        • Profile picture of the author TimD
          Originally Posted by WillR View Post


          Another thing I have found to work well is to include a link inside the email that has the business name in it. It's going to be very hard for a business owner to resist clicking on a link that looks customized to their business.
          That's a terrific idea. Thanks for adding.
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  • Profile picture of the author Yoyok179
    doing bussines with local market is really good I think
    as my experience,
    sending email 10 K, already get respon about 3% of them
    so keep trying and make your template looks really interesting
    just my suggestion
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  • Profile picture of the author RentItNow
    I think emails don't always work because the owner thinks you have nothing invested in their business by sending an email. A direct mail piece can be better because at least you are into their business for a few cents. A call is a bit better because at least you have the guts to call and a walk in the best because they are thinking (if you use the "Hey, I'm a fellow business owner trying to drum up some business" method), that you are investing your valuable time in them. If you're their customer, even better. It's like a line of hierarchy of investment in them. Can backfire a lot tho. Sometimes owners dont care they just need a service and you happen to be at the right place at the right time...

    Also, back to your original observation, I am seeing a lot of email marketers using friendship ques to get the attention of the recipient now. To me it's deceptive and will likely backfire as for me, it may get me to open them but I can guarantee you are getting marked spam or whatever if it was not really a friend.
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  • Profile picture of the author Aaron Doud
    As a guy on the other side ie someone that offliners are marketing to I agree 100% and have been saying it forever.

    Cold Emails are basically worthless. We get loads of them. We know they didn't cost you anything. So they normally just get deleted.

    Cold calls are better as is direct mail because we know you at least put time and money into it. You are a real business. But even with all that most cold calls are polietly hung up on and most direct mail is thrown away.

    The take away from this is that email is worthless. Don't use it. Cold calls and direct mail can and should be used but make sure your script or copy is good or it stands no chance.

    And finally if you are truly doing local marketing how come you are not cold walking? So few do it and I have never personally seen someone do it for offline internet marketing. Why not? If you need business now you need to stand out. Guess what no one else is doing?
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    • Profile picture of the author Rus Sells
      Once again I've been saying this for the past year! Get your rear end out there and talk to local business owners.

      Originally Posted by Aaron Doud View Post

      As a guy on the other side ie someone that offliners are marketing to I agree 100% and have been saying it forever.

      Cold Emails are basically worthless. We get loads of them. We know they didn't cost you anything. So they normally just get deleted.

      Cold calls are better as is direct mail because we know you at least put time and money into it. You are a real business. But even with all that most cold calls are polietly hung up on and most direct mail is thrown away.

      The take away from this is that email is worthless. Don't use it. Cold calls and direct mail can and should be used but make sure your script or copy is good or it stands no chance.

      And finally if you are truly doing local marketing how come you are not cold walking? So few do it and I have never personally seen someone do it for offline internet marketing. Why not? If you need business now you need to stand out. Guess what no one else is doing?
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  • Profile picture of the author Njenyus
    I have to disagree with you. I have made a TON of money using cold emails. It's not just about sending out a bunch of non-qualified emails. It's an art just like any other form of marketing.
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  • Profile picture of the author vndnbrgj
    I have to disagree.
    Cold emails do work. It doesn't always require sending hundreds either.
    I send 50.

    But, everything is an important factor, as noted above.
    1. The recipient
    2. The subject line
    3. The message
    4. The sender

    If you structure all 4 of these the right way.... then getting a response the to initial cold email isn't a problem.
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  • Profile picture of the author rockong
    @njenyus and @vndnbrgj

    I was just about to re-iterate my experience with cold calling and how it doesn't work, but found it rather interesting that you're saying it does. I've had a worker send out thousands of emails to e-commerce websites and have had little success with responses. We know that ppl need our software, but the biggest problem is probably that ppl do not open the emails.

    Can either of you spare a few minutes of your time to give a few suggestions? I can't PM so you can Skype me at alankong310 or I'll just check back up on this thread.

    Let me know - I appreciate it
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    • Profile picture of the author ronr
      I love these kind of threads:

      ______________ doesn't work. You should use ________ instead.

      Fill in the blanks with any of these choices below..

      cold emails
      cold calling
      direct mail
      cold drop ins
      robo calls
      etc. etc. etc.

      I've used all of them to get clients.

      Fact is they all can work and people are making money with all of them. It all comes down to how well implement them, your market, your situation, your niche and what you prefer.

      They key is whichever techniques you like best become a MASTER at it and you will find success.

      But good for you for observing how your father opens his emails. But instead of coming to conclusion that cold email doesn't work, you could also have also started the thought process of how can you do it better so that they will be read and not instantly deleted. When you find a way to improve it, use it and sell it to others. That's how fortunes are made.


      Ron
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  • Profile picture of the author Mobile Tactics
    Why planes won't work, real life evidence

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  • Profile picture of the author John Durham
    It's all about the "hook" / Title. If you have that you are 80% there.
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  • Profile picture of the author Michael Nguyen
    I got my first client through an email cold call. So it's hit and miss but it does work
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    • Profile picture of the author ronr
      Michael, How did you send an email throught your phone?

      Originally Posted by Michael Nguyen View Post

      I got my first client through an email cold call. So it's hit and miss but it does work
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  • Profile picture of the author paul_1
    Cold emails dont work. Aweber and Get Response are filing for bankruptcy... Yahoo give away email lists to companies in exchange of bagels... and nobody receives spam anymore...
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    • Profile picture of the author Aaron Doud
      Originally Posted by paul_1 View Post

      Cold emails dont work. Aweber and Get Response are filing for bankruptcy... Yahoo give away email lists to companies in exchange of bagels... and nobody receives spam anymore...
      Anyone using awebber or etc is not cold emailing. They have a list. Email lists work cause people opted in.

      Email marketing to a list is not cold emailing. They are two separate beasts.
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  • Profile picture of the author ADukes81
    I've made $3,700 this year from emails. One client is paying me $1,500/mo. I also got a referral from one of the client's for a $2,300 website. Another client referred me to a big cosmetic dentist in town.

    Cold emails works. It takes some time, but I am happy with the payoff
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    • Profile picture of the author ewenmack
      Originally Posted by ADukes81 View Post

      I've made $3,700 this year from emails. One client is paying me $1,500/mo. I also got a referral from one of the client's for a $2,300 website. Another client referred me to a big cosmetic dentist in town.

      Cold emails works. It takes some time, but I am happy with the payoff
      Adam, you are going to have to stop telling you are making money from cold emails,
      because it's making the original poster look bad!

      Best,
      Ewen
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  • Profile picture of the author stonebynature
    Instead of marketing to a big pond with a few fish, dedicate your time and efforts on small ponds of many fish. Your selection of fish will have to be targeted, but at the end of the day,


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  • Profile picture of the author rockong
    Having a good hook and getting them to actually respond to a phone call and/or email pays off them.

    Persistence and patience it is. Truckin' forward - thanks for the motivation boost today warriors
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  • Profile picture of the author dropbear
    target, target, target
    value, value, value
    urgency, urgency, urgency

    get those 3 right and its just a numbers game..It works if done right..
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  • Profile picture of the author iAmNameLess
    Meh... opt in lists are not cold emailing, apparently some of you don't understand what the OP is talking about. Scraping emails, is a good way to get your domain blacklisted and to tarnish your reputation.

    For those of you saying you make XXX amount of dollars through cold emailing, who cares? Maybe the OP should have said why cold emails aren't EFFICIENT instead, but the point remains the same.

    Does email marketing work? Yes
    Is email marketing efficient? Yes
    Is cold emailing businesses efficient? NO.

    I don't understand some of you who seem to be pretty successful but vouch for cold emailing like it is a tactic that can be used long term to really grow a business efficiently.

    If you use aweber, you are not cold emailing.
    If you are hosting with any reputable host and using phplist or another way to send out mass email, you are not cold emailing and if you are you will be shut down quickly.

    There is a big difference between email marketing, and spamming businesses.

    I laugh at anyone trying to scrape emails, sending screen shots and yada yada yada just trying to drum up business because the phone is intimidating them. Aw.. Someone lied to the babies and told them business was easy.

    Tim, I respect you, you seem to be pretty successful, but how many of your current clients do you get from sending spam emails? Probably not many.

    Adam, you said you made $3,700 this year from cold emails, but how much did you make from cold calling? I've made a chunk of money from cold emails as well, but nothing in comparison to other forms of sales acquisition.

    The reason I hate it when people talk about how great cold emailing is for them, is because of this... people come on here see a thread and think they can send 100 emails and receive 1 or 2 sales. People think they can send out 1,000 and get even more. I'm an addict for my business, I'm up late and when I'm not cold calling, I WILL send emails out and I WILL get sales from it eventually. The ratios are nowhere near what they are with cold calling. I'd much rather spend time calling businesses than emailing 10,000 just to get a sale lol.

    The OP is EXACTLY right. Most business owners already get bombarded with spam. Tons of people are sending out emails, doing the same thing some of you are looking to do, and many owners are receiving propositions 25-50 times a day from SEO companies.

    You want to succeed in business? It isn't about cold calling... that isn't the only technique... it isn't emails... It is having a marketing plan of several techniques that compliment each other and get the wheel in motion. If all you are doing is cold calling, then you aren't reaching your full potential. Is it just emails? You're definitely not reaching your full potential. Now combine cold calling, with emails, direct mail, PPC, classified posting, and other forms of advertisements, then you have a marketing machine that will make you more money than you can imagine.
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    • Profile picture of the author Chris Lagarde
      Originally Posted by iAmNameLess View Post

      There is a big difference between email marketing, and spamming businesses.

      I laugh at anyone trying to scrape emails, sending screen shots and yada yada yada just trying to drum up business because the phone is intimidating them. Aw.. Someone lied to the babies and told them business was easy.
      How come more Warriors aren't saying the same thing? Use email marketing not as an opener but instead as a way to stay in touch, and build trust, with prospective customers you met in person while networking.
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    • Profile picture of the author TheyCallMeBE
      You said in a thread that you started that you made some of your first sales scraping and emailing businesses. Now you laugh at people that do the same? Interesting...

      Originally Posted by iAmNameLess View Post

      Meh... opt in lists are not cold emailing, apparently some of you don't understand what the OP is talking about. Scraping emails, is a good way to get your domain blacklisted and to tarnish your reputation.

      For those of you saying you make XXX amount of dollars through cold emailing, who cares? Maybe the OP should have said why cold emails aren't EFFICIENT instead, but the point remains the same.

      Does email marketing work? Yes
      Is email marketing efficient? Yes
      Is cold emailing businesses efficient? NO.

      I don't understand some of you who seem to be pretty successful but vouch for cold emailing like it is a tactic that can be used long term to really grow a business efficiently.

      If you use aweber, you are not cold emailing.
      If you are hosting with any reputable host and using phplist or another way to send out mass email, you are not cold emailing and if you are you will be shut down quickly.

      There is a big difference between email marketing, and spamming businesses.

      I laugh at anyone trying to scrape emails, sending screen shots and yada yada yada just trying to drum up business because the phone is intimidating them. Aw.. Someone lied to the babies and told them business was easy.

      Tim, I respect you, you seem to be pretty successful, but how many of your current clients do you get from sending spam emails? Probably not many.

      Adam, you said you made $3,700 this year from cold emails, but how much did you make from cold calling? I've made a chunk of money from cold emails as well, but nothing in comparison to other forms of sales acquisition.

      The reason I hate it when people talk about how great cold emailing is for them, is because of this... people come on here see a thread and think they can send 100 emails and receive 1 or 2 sales. People think they can send out 1,000 and get even more. I'm an addict for my business, I'm up late and when I'm not cold calling, I WILL send emails out and I WILL get sales from it eventually. The ratios are nowhere near what they are with cold calling. I'd much rather spend time calling businesses than emailing 10,000 just to get a sale lol.

      The OP is EXACTLY right. Most business owners already get bombarded with spam. Tons of people are sending out emails, doing the same thing some of you are looking to do, and many owners are receiving propositions 25-50 times a day from SEO companies.

      You want to succeed in business? It isn't about cold calling... that isn't the only technique... it isn't emails... It is having a marketing plan of several techniques that compliment each other and get the wheel in motion. If all you are doing is cold calling, then you aren't reaching your full potential. Is it just emails? You're definitely not reaching your full potential. Now combine cold calling, with emails, direct mail, PPC, classified posting, and other forms of advertisements, then you have a marketing machine that will make you more money than you can imagine.
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  • Profile picture of the author LinkClub
    It depends on your market, your offer and if you can gain someones attention from the beginning.There is no way to say bulk emailing does or doesn't work. The question is where do you get the emails...that is the sticky area.
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  • Profile picture of the author Bredfan
    I had a meeting last week with a home improvement company off a cold email.

    It works for some, doesn't for others. Must we beat this dead horse?

    We know for sure won't work for the OP's Dad.

    Last week I'd have said it wouldn't work on me. Guess what? Yesterday (Sat) morning, I called a local pest control company off....wait for it.... a cold email. Damn little ants.

    The absolute statements are silly. This is marketing people....nothing is absolute.
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  • Profile picture of the author Creativegirl
    Like any marketing it's rarely accurate to say it doesn't work without looking as many factors which others address above. I remember a print shop owner announcing to a network group a few years ago that direct mail didn't work. Blanket, absolute assumptions and statements like this are reckless and irresponsible. If cold calling and networking didn't work direct mail wouldn't exist. If direct mail didn't work email marketing wouldn't work and so on.

    It is a numbers game and business owners and marketers have differing opinions about the cold emailing (not email marketing as mentioned above).

    I personally respond like your dad and never give credibility to anybody doing business with a free email account, including gmail. Timing is often the tipping factor for myself, if I happen to have an interest or need for the subject listed. But even then I discount those using free email accounts.
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  • Profile picture of the author ish
    I got my first mobile site client from email...so it can work just not as well as other marketing methods i've noticed.

    Of course if you test and tweak your emails, you may improve response.
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    • Profile picture of the author plainwords
      Cold emails won't work if you do them like most people - just blast them out and make them generic.

      But they WILL work if you take the time to make them personal.

      For example, yesterday I sent personal emails to five florists in another city. I addressed them by first name and told them about the online marketing results that I have achieved for a florist here in my own city. I offered to do the same for them.

      I've got two replies already, both very eager to take up my offer.

      Lesson: take time to find out the person's first name and some basic facts about their business before sending your email. Address them by name and make it personal. Then you can expect a response rate as high as 50%.
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  • Profile picture of the author sloanjim
    Yep B2B email is just not working. 1 biz say hey receive 200-300 emails a day offering all kinds of B*S* then marketers wonder why they are "being rude in not replying " LOL

    Waste of time.
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  • Profile picture of the author Seantrepreneur
    So I've read cold calling doesn't work, cold emailing businesses doesn't work and direct mailing doesn't work. Looks like nothing works! haha I'm only kidding of course!

    But reality is all of these work for some people ppl while others find they don't work for them. You just have to find what works for you and go with it.

    Like others I've done very well with cold emailing businesses. It's all about who you email and what you email them. I personally don't like cold calling. However, I know for a fact it works because common sense says its a numbers game.

    Keep Hustling!

    Sean
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  • Profile picture of the author Cyberdog1
    It works for me, not all the time but there are some sales I get from it!

    I work it on a basis of 50 - 100 emails a day from my own hosted email addresses, I spend an hour a day looking for businesses in a subject area and locality that look like they could do with my services and then bang them out.

    I offer solutions to peoples problems they didn't know they had. Also don't include any question marks or exclamation marks as these go straight to spam.

    It works for some people but not everyone - just do what works for you
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    • Profile picture of the author Tony Cossio
      Originally Posted by Cyberdog1 View Post

      It works for me, not all the time but there are some sales I get from it!

      I work it on a basis of 50 - 100 emails a day from my own hosted email addresses, I spend an hour a day looking for businesses in a subject area and locality that look like they could do with my services and then bang them out.

      I offer solutions to peoples problems they didn't know they had. Also don't include any question marks or exclamation marks as these go straight to spam.

      It works for some people but not everyone - just do what works for you
      If you don't mind sharing, what is your process on getting email addresses? Do you use a scrapper or purchased lists? If you are spending an hour, I doubt you are manually grabbing the contact information.
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      • Profile picture of the author Cyberdog1
        Originally Posted by Tony Cossio View Post

        If you don't mind sharing, what is your process on getting email addresses? Do you use a scrapper or purchased lists? If you are spending an hour, I doubt you are manually grabbing the contact information.
        Sure - I do have some lists that I have accumulated through owning article directories but some of these lists are only worth looking at every now and again to mass email.

        I can normally send 50+ emails per hour manually to businesses in a select area.

        For example today I might be focusing on Bridal Shops or Auto repair businesses in a specific locality - so today I might pick Southampton in the UK, I browse business directories for the exact terms above like Auto Repair in Southampton.

        Then I'll open up the websites contact us pages, if there is an email I copy it and send my template from my business email address or if there is contact form, I paste my template in with my details and send it across.

        That is simply what I do each day but you have to keep at it.

        It's easy to send out fifty emails - not get anything - then give up - depressed! But every day religiously targeting with a specified email template geared towards their business then you are sure to get something from it
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  • Profile picture of the author Tony Cossio
    Silly gripe meant to validate the OP’s inability to effectively use 90’s technology.

    Does Cold e-mailing work? Yes, but results may vary. It depends on content and what you are selling.

    1. What business you are in. Common sense man, some products sell better over email then others to complete strangers.

    2. Subject line - I've gotten good at deleting spam from "friends" wanting me to try something that changed their life. My subject line is direct to the point, I don't use deception.

    3. Template. You want something to look good, but as the OP posted, some people don't have html and graphics enabled.

    4. Pitch. The most important. Your opening lines should grab the attention of the reader and tell them what your product does and why they need your product. Try to keep this to a few lines. Don't write a book.

    Cold emailing can be very effective, for those who know how to use it. There are a variety of software and services that cut down on the amount of time spent on sending mass emails. You should not, however, rely on this as your sole source of marketing. It is important to measure how effective your pitch is, some companies offer ways to track how many emails were actually opened or clicked through (i.e. Vertical Response, Constant Contact).

    It’s cheaper to send emails yourself, but I would use the above companies to send a small subset of emails to test how effective your pitch and subject line is on getting click-throughs.
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  • Profile picture of the author TimD
    I sent out 170 cold B2B emails this morning to service provider I thought I could work with and asking for referrals. I've gotten 6 replies so far (that's more than a 3% return in several hours over memorial day weekend, I expect more over the next couple of days). Of those six replies, I got:
    3 - won't work
    2 - would love to work with you
    and referrals to 7 other companies that might be a good fit.

    All very pleasant, business like replies. The list wasn't random. I have something in particular to offer. I targeted businesses that offer a complementary service and excluded from the list businesses that identified themselves as offering a competing service. I sent an "I'll scratch your back if you scratch mine" note and included my web address (and my website has a fair amount of very positive reviews).

    Here are the verbatim replies:

    Hi Tim,

    I haven’t done xxxxxx for quite some time (need to update the website). I would suggest you contact a friend of mine, xxx xxxxxx who is a very experienced and skilled xxxxxx.

    [website address]


    good luck,

    Chris
    ++++++++++++++
    Hi Tim,

    Thank you for emailing me. I do not see a fit with us. Most of my clients need xxxxxxxxxx to support a product they are selling, either an iPhone app, desktop app, etc.


    Sincerely,

    Todd A. Sherman
    +++++++++++++++++
    We would LOVE to open dialog about this- we are a VERY collaborative business with many associates, and LOVE to partner with other businesses.
    -Dave

    +++++++

    Hi Tim
    I would love to chat with you about working together. Maybe we can do a Hangout next week? I have my xxxxxxxxxxxxxx packages and pricing on my website here: [web address] Next WEd I am open after 11:00 if there is a time that works for you.

    Dotty
    +++++++++++++++++++

    xxxxxSystems does not do xxxxx. WE DO PROVIDE a technology to help business close more sales!

    Check it out: [web address]


    Cheers
    Michael
    +++++++++++++++++

    Tim,

    Our xxxxxx service is very basic and probably won't meet your needs.
    You may check with the following designers for bigger projects:

    xxx.com
    xxx.com
    xxx.com
    xxx.com
    xxx.com
    xxx.com
    xxx.com


    Thank you,
    David xxx
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  • Profile picture of the author danielsteven
    Cold emails do work but in my experience they have to come off as personalized (even if they really arent).

    Every time I do a campaign I get a good amount of calls/emails back with interested prospects.

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    • Profile picture of the author ish
      @danielsteven.

      thats quite impressive...Could you give us an idea of what you put in the email that get prospects to respond?

      I sell mobile websites, mainly through email but i have not had the response I would like.

      thanks
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  • Profile picture of the author DoWhatWorks
    Thanks for the post. I think it's too broad of a brush to say that all cold emailing doesn't work. With any form of marketing, there will be winning campaigns, break even campaigns, and losing campaigns. The devil is in the details. Effective emails should focus on one thing: The benefit for the reader. Marketers often make the mistake of emphasizing features over benefits. The headline should speak directly to the benefit that the reader receives.

    As an example, let's say you were selling some sort of online service to businesses. You don't want to focus on the service itself but rather on how the service is going to help the business. So, if the service will help the business get more customers, your emails must focus, front and center, on the fact that you're looking for a business who is in a position to take on more customers. Your email should not focus on the actual service you're providing, because the service is simply the vehicle for helping the business get more customers. Businesses don't care about how you help them get a specific result. Businesses just care about the actual result.

    -Terry

    Originally Posted by payoman View Post

    So, after having done exhaustive research into the efforts of others to rent websites to local businesses, I keep coming across the same thing...

    - "I hate cold-calling"
    - "Out of 50 emails, 1 was interested but fell through"
    - "I have sent hundreds of emails and no reply"

    I just want to share a real-life experience I had only a week ago that confirmed in my mind why cold emailing just won't work.

    My father is a succesful local business owner and I was in his office the other day. He was going through his emails and I watched over his shoulder. This was his process of checking his email...

    1. He opened his email box and kept his mouse arrow hovered over the 'delete' button.
    2. He scrolled down his inbox using the arrow keys and would give most of the 'random' emails 3-5 seconds then just hit delete.
    3. He had images disabled, so all the emails with big pictures showed up as empty boxes that filled the screen, he would immediately delete those (all your pretty screenshots of Google stats most likely never seen).

    That was it. He saved a couple of emails from friends and closed his email. He didn't even scroll down past the images that weren't showing. Think about this!! He didn't even read them if he didn't know the recipient...

    Of course, not all business owners will operate like my Dad, but think how even these terrible results get watered down when you involve secretarys/email filters etc etc...

    So guys, for those who hate cold-calling, aside from possibly direct mail or faxing, there aren't many options left for leveraged sales propositions...

    Just putting this out there, hopefully this opened some peoples eyes to the reality of cold emailing...
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  • Profile picture of the author aaallday2010
    I just received a cold email. Must be from someone up north. It's like 80 degrees where I live!
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  • Profile picture of the author Brad Spencer
    Ya know...I can't help but notice a lot of sarcasm in responses.

    I'm not going to be a hypocrit so it's just an observation.

    #1 Rule of How To Win Friends and Influence People is

    "Never Criticize, Condemn, or Complain"...

    If I may, and I used to own a top 100 restaurant in Orlando, FL (over 10k food establishments in this MSA) I'd like to add that an email that looks like it was not copy/pasted to 100 people works quite effectively.

    Those fancy graphic emails never get opened (I will agree with the OP's point that their father didn't open/just deleted them). In my local friends group (80%+ are massive business owners) they do the same.

    However, if you personalize things a bit so they aren't "cold" (I hate that terminology) but rather you "warm up someone you didnt' know previously" you'll improve your results.

    Let me give you a few examples of what I received when I owned my restaurant.

    BAD EMAIL
    =======

    Dear Manager,

    My name is Bob Smith with Dynatec (or other anonymous bull**** named business) Processing and we have the best prices for Credit Card Procession in the US.

    We will beat Any Price.

    Our company services 10 gazillion restaurants all over the US, Canada, Mexico, and Europe and we want your business.

    Feel free to call me at 1-800-WE SAVE MONEY for a free consultation.

    Sincerely,

    Bob Smith

    =====

    Here's why this sucks

    1. Bull**** salutation- umm...do you think the manager reads this email or the owner? Why did you assume when you could've just said "hello"?

    2. Your company name sounds like something from Office Space and doesn't elicit trust...

    3. You misspelled processing (misssspelings happuned all the tyme en emalls I got evary day)

    4. I don't care what YOU do (servicing tons of restaurants) and I assume you want my business or you wouldn't be emailing me (keep in mind most processors have contracts and no one offers to buy out your current contract...this is like $300 so not chump change for small biz)

    5. I won't call you b/c you want to offer me a "free consultation" (of course it's free b/c you want my money every day...ughhh...) and you gave me some bogus phone number that I have to look up to know what #'s those actually are.

    Now if someone wrote me the following email I'd probably have responded.

    GOOD EMAIL
    =========

    Hey,

    I hope you're having a great day! My name is Bob Smith and I know you're busy so I'm going to get straight to the point.

    We specialize in credit card processing for restaurants and we have lots of clients. We know your average tickets are probably small since you're a deli and we'd like to process your cards.

    Here's why that's a benefit to you...

    1. No set fees
    2. 2% of receipt price on most transactions
    3. No minimum volume
    4. 24/7 Quality North American service for any problem.

    If you choose us I'll be your representative to answer all your questions and make sure you're 100% satisfied. My phone number is 123-456-7890 and you can email me at bobsmith@gmail.com any time and I'll reply back as soon as possible.

    I look forward to speaking to you. I'll call you in a few days to see if you have any questions or if I can be of service to you.

    Thank you for your time!

    Cheers,

    Bob Smith

    ======

    1. Personal
    2. Speak my problems/language
    3. Youre not a pain in the ass.
    4. YOU follow up with ME since YOU want MY business.
    5. This is all about me and my deli not you and your service company.

    Guys...from a business owner...don't be a fool. Use common sense b/c even if you had the power of God and got a 100% success rate on emails to new clients...you couldn't service 1000 or 10,000 new clients...so stop using methods that rely on that in a best case scenario.

    Referal business is really the only competitive advantage you can have.

    Have a wonderful day

    Cheers,

    Brad
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    • Profile picture of the author TimD
      Originally Posted by Brad Spencer View Post

      Ya know...I can't help but notice a lot of sarcasm in responses.

      I'm not going to be a hypocrit so it's just an observation.

      #1 Rule of How To Win Friends and Influence People is

      "Never Criticize, Condemn, or Complain"...

      If I may, and I used to own a top 100 restaurant in Orlando, FL (over 10k food establishments in this MSA) I'd like to add that an email that looks like it was not copy/pasted to 100 people works quite effectively.

      Those fancy graphic emails never get opened (I will agree with the OP's point that their father didn't open/just deleted them). In my local friends group (80%+ are massive business owners) they do the same.

      However, if you personalize things a bit so they aren't "cold" (I hate that terminology) but rather you "warm up someone you didnt' know previously" you'll improve your results.

      Let me give you a few examples of what I received when I owned my restaurant.

      BAD EMAIL
      =======

      Dear Manager,

      My name is Bob Smith with Dynatec (or other anonymous bull**** named business) Processing and we have the best prices for Credit Card Procession in the US.

      We will beat Any Price.

      Our company services 10 gazillion restaurants all over the US, Canada, Mexico, and Europe and we want your business.

      Feel free to call me at 1-800-WE SAVE MONEY for a free consultation.

      Sincerely,

      Bob Smith

      =====

      Here's why this sucks

      1. Bull**** salutation- umm...do you think the manager reads this email or the owner? Why did you assume when you could've just said "hello"?

      2. Your company name sounds like something from Office Space and doesn't elicit trust...

      3. You misspelled processing (misssspelings happuned all the tyme en emalls I got evary day)

      4. I don't care what YOU do (servicing tons of restaurants) and I assume you want my business or you wouldn't be emailing me (keep in mind most processors have contracts and no one offers to buy out your current contract...this is like $300 so not chump change for small biz)

      5. I won't call you b/c you want to offer me a "free consultation" (of course it's free b/c you want my money every day...ughhh...) and you gave me some bogus phone number that I have to look up to know what #'s those actually are.

      Now if someone wrote me the following email I'd probably have responded.

      GOOD EMAIL
      =========

      Hey,

      I hope you're having a great day! My name is Bob Smith and I know you're busy so I'm going to get straight to the point.

      We specialize in credit card processing for restaurants and we have lots of clients. We know your average tickets are probably small since you're a deli and we'd like to process your cards.

      Here's why that's a benefit to you...

      1. No set fees
      2. 2% of receipt price on most transactions
      3. No minimum volume
      4. 24/7 Quality North American service for any problem.

      If you choose us I'll be your representative to answer all your questions and make sure you're 100% satisfied. My phone number is 123-456-7890 and you can email me at bobsmith@gmail.com any time and I'll reply back as soon as possible.

      I look forward to speaking to you. I'll call you in a few days to see if you have any questions or if I can be of service to you.

      Thank you for your time!

      Cheers,

      Bob Smith

      ======

      1. Personal
      2. Speak my problems/language
      3. Youre not a pain in the ass.
      4. YOU follow up with ME since YOU want MY business.
      5. This is all about me and my deli not you and your service company.

      Guys...from a business owner...don't be a fool. Use common sense b/c even if you had the power of God and got a 100% success rate on emails to new clients...you couldn't service 1000 or 10,000 new clients...so stop using methods that rely on that in a best case scenario.

      Referal business is really the only competitive advantage you can have.

      Have a wonderful day

      Cheers,

      Brad
      I thought that was a terrific response. Thanks for laying that all out.
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    • Profile picture of the author econnors
      Originally Posted by Brad Spencer View Post


      GOOD EMAIL
      =========

      Hey,

      I hope you're having a great day! This is a wasted sentence. Just like it doesn't matter how your prospect is doing on the phone - it doesn't matter here. My name is Bob Smith and I know you're busy so I'm going to get straight to the point. This is another wasted sentence. You know he/she is busy. Why make them read more? Why not just get into the point of your email?

      We specialize in credit card processing for restaurants and we have lots of clients. Why is it important that you have lots of clients? Are they happy? What do they have to do with my business? We know your average tickets are probably small How do you know this? Are you smarter than I am? Do you think you have my business figured out? since you're a deli and we'd like to process your cards. Am I supposed to care what you like? I don't know you from Adam...

      Here's why that's a benefit to you...

      1. No set fees This is not a benefit, it's a feature. The benefit would be more money in my pocket that I can spend on ice cream.
      2. 2% of receipt price on most transactions How is this a benefit? This is a feature and certainly not something to include in this area - unless you're telling me that you're prices are lower than others...
      3. No minimum volume Again, not a benefit - it's a feature. The benefit would be getting the money in my account regardless of how much I sell...
      4. 24/7 Quality North American service for any problem. I guess the benefit here is that I would get my questions answered in a language I can easily understand?

      If you choose us I'll be your representative to answer all your questions and make sure you're 100% satisfied. That's great, but can't we discuss this later? My phone number is 123-456-7890 and you can email me at bobsmith@gmail.com any time and I'll reply back as soon as possible.

      I look forward to speaking to you. Good. I'm happy that I can give you something to look forward to. I'll call you in a few days to see if you have any questions or if I can be of service to you. In that case, I won't answer the phone when I see your number on the Caller ID.

      Thank you for your time! Thank you for wasting my time.

      Cheers,

      Bob Smith
      My comments above are in red. I'm not one to be harsh, but I think that providing some constructive criticism in this situation can help. I simply made note of what I would think if I were reading this email.

      In an email - it's important that you get right to the point. People have even less time for pleasantries than they do when you're on the phone. I like to follow the "five sentences" rule and keep my unsolicited messages to five sentences or less. If the prospect's appetite is whet, they will call/email/visit your website for more information. Think about it - people get hundreds of emails daily. They have to move rather quickly to get through all of them.

      Another way you can word this is as follows:

      Hey there!

      We specialize in credit card processing for restaurants with volume similar to yours.

      If you have 10 minutes to spare, we can discuss your credit card processing needs and see if it makes sense to move forward in setting up this solution for your business. You will most likely find that switching providers (if you switch to us) will save you money and leave you feeling more secure in your processing solution. Feel free to give me a call at (123) 456-7891 or reply directly to this email today at your convenience and we'll set up a time to talk.

      Sincerely,

      ME


      Of course, this isn't a perfect email, but you get my drift. Also, the more you can remove I's and focus it on YOU's and WE's, the better off you'll be.
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  • Profile picture of the author atlantarobin
    I always try to find the human connection, my offering something of specific and significant value to them, a specific compliment tied with a suggestion or referral that could help further THEIR goal (not mine) when I email someone I don't know, whether as part of an offer or as an initial contact before I offer something. This has always worked well when targeting local clients, long before people became obsessed with their "list" or cold-email-calling. I never treat anyone like their on a list.

    I like to call people at their workplaces at night when I know they're not there, leave a compliment and an intriguing message, and wait for their return call the following day. They ALWAYS call. I never really thought about why, but obviously I'm leaving them messages so personal and valuable to them that they feel they must speak to me directly, even if just to says thanks for compliment or referral. If I have to send an email, I try to "speak" it just as I would if leaving that night-time message. Personal. Precise. Intriguing. With both a compliment to them, and a direct benefit for them.

    When I quit being afraid of them NOT responding and started thinking of what could I say to my dearest friend to help them get something they really want... that's when it became easier, much more fun... and my voice and emails reflected that effervescent positivity... and I stopped sounding or reading like I was trying to sell something.

    Just my rambling thoughts...
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  • Profile picture of the author mayankgangwal
    According to me dud. You must have done something wrong. Yes your dad may have done something like this because he is not intersted in doing something like seo for his business. But if someone is looking to buy a shoe and you have a mail campaign saying cash on delevery for you shoe. Or no need to pay in cash try like and pay.
    You mail campaign should be catchy then only you would get more conversion but if you have campaign saying good to my website having good shoes. just forgot to get even clicks.

    Try some catchy titles in your mail campaign and try not to use image if you can as you dad may have done not to show images like that lolz.
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    • Profile picture of the author moneymakersguide
      If cold e-mailing doesn't work then people must be wasting money on some very expensive copywriters. If you have a great subject your chances of someone opening that e-mail is much higher. The trick is to know how to get their attention without it going into spam or seeming spammy. Then write something in the body that is so intriguing they will have to pick up the phone and call you. I've always been jealous of those with good copywriting skills.
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  • Profile picture of the author sammib01
    Local business is personal and you have to be personal to if you want to be noticed. Sending out thousands of Emails is not personal and not good for local business. I would suggest you use a more personal aproach like look at what they need and adressing that matter in a letter or getting permission to send them information through Email.

    It is easier to call on the phone and get new customer than Emailing blindly. Checkout some of the many local business ideas and training here some are very good. Try to get to talk with them and offer them a free service or consulting or something a little more personal and valueable. Value is always good. If it is just an Email or message they will not respond.

    Good luck.
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  • Profile picture of the author coljwood
    I saw something interesting today when doing some e-mail marketing. I know a lot of you are fully aware of how much competition there is, however being fairly new to things I only caught a full glimpse of things today.

    Anyway, there I was sending some e-mails out, website after website (so boring!). Eventually, I stumbled across a shocking looking website, very poorly ranked and no evidence of any SEO. Instantly, I thought "hey, they could really do with what i'm offering!"

    So as standard practice I looked up the contact details ready to give it shot, and in bold flashing yellow letters at the top of the contact page (it looked horrid, but it got my attention) were the words "If you are contacting us from an SEO company looking to offer your services, then please do not, as you will be wasting both my own and your own time."

    Now, this wasn't the most professional thing for this person to include on their website, but it did get the point across, and it was fairly obvious that this guy has been, and probably still is getting e-mail left, right and centre.

    I'd say i've sent about 300 e-mails altogether. Probably around about 10 hours o was invested, spaced evenly over the course of a few weeks. Out of these 300 I got only about 2 or 3 leads as a result (and believe it or not I actually got one sale, which I massively undercharged for.)

    Reflecting upon things i'd 10 hours is a lot of time to invest for one sale, regardless of what I charged, and although my e-mails were far for great, i'm confident that when I start calling i'll be looking at a much higher success rate for the amount of time invested.
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  • Profile picture of the author guyc
    I think sending 1000's of emails is useless, but if you spend time personalizing the emails and follow up with a phone call it works. Most people just want to send out an email and never talk to the business owner.

    I always send emails first and two days later follow up with a phone call. I use the email to get through the gate keeper. I just call and ask if I can speak with name of owner to follow up on our email conversation.

    When I first started out I sent tons of copy and pasted emails and got very few responses. Once I started taking my time and writing a detailed email of whats wrong with their marketing and how I could help them it was much easier when I spoke with the business owner on the phone.
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  • Profile picture of the author J smith
    Also my personal experience with sending out emails offering something or other haven't been successful, it doesn't mean it won't work. After all, 1 out of 50 is 2% conversion - not too bad if you are sending a stock email to large numbers.

    Plus it gives you a great way to follow up with a phone call. Instead of the usual "My name is so and so and I'd like to sell you some stuff" you get to open with "Hi, my name is so and so, I've sent you an email a few days ago, have you had a chance to take a look at it" yes/no "well, what we offer is blah blah"

    It turns a cold call into a warm'ish call and gets the other person more engaged and paying more attention to what you say.
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  • Profile picture of the author Adrianeong
    I do agree with you. Cold emails doesn't work. Buddy emails work because you are always sending emails to them to let them know how you are progressing in life and teach them how to improve their lives. I wrote an interesting article in how to write effective email marketing. Check it out. www.AdrianeOng.com
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