Freaking Awesome!! (cool direct mail method with pics!)

by criniit

Posted: 12 years ago 26 replies

OFFLINE MARKETING

**I am not affilated or even remotely connected with the 3D mailers company**

Hey Guys I got this in the mail today and just thought it was too cool not to share! Awhile ago I signed up for this 3d mailers companies newsletter. They specialize in 3d mail for direct mail campigns.

Back to the story, I opened up my mail box today and saw this:

My first thought was, holy crap someone mailed me money!! It definatly got my attention.

I opened it up and it was a sample sales letter from the 3d mail company.

This would be a great way to guarantee your sales letter gets read (well at-least the title). I plan on combining this with my direct mail campaign sending out bad google places review with a title along the lines of "You could fill this bag up every day with the money your losing due to these bad reviews!"

Thats a powerful line!!

It had a postage mark on it saying they had payed $1.30 to mail it and on their site they are selling it for $1.53. So looks like it is about $2.83 (plus whatever Shipping is from their website for all the bags) to mail.

Thats not bad for a guaranteed open and a great way to prove that you are not like everyone else and out of the box.

Heres the link to the site thats selling them (not an affiliate link): http://www.3dmailresults.com

I just thought this was a really unique and cool mailer idea that I wanted to share with everyone!

#awesome #cool #direct #freaking #mail #method

vndnbrgj

12 years ago

I have received that as well.
It's a little over $100 for 100 of these from them.

I knew who it was from, and why I was getting.... but I still had to open it.
Got my wife's attention too...

I am just crafting what to put in it.

Thanks
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criniit

12 years ago

Originally Posted by vndnbrgj

I have received that as well.
It's a little over $100 for 100 of these from them.

I knew who it was from, and why I was getting.... but I still had to open it.
Got my wife's attention too...

I am just crafting what to put in it.

Haha it has been so long since I signed up for the newsletter I had completely forgotten about the company, took me by surprise.

Let me know what you end up putting in there!

Thanks

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rolltide 12 years ago

Thanks for the share!
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Mister Natural 12 years ago

I think the expense of it out weighs the novelty.

You'll need a very promising and targeted mailing list.
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- criniit 12 years ago
  
  Originally Posted by Mister Natural
  
  I think the expense of it out weighs the novelty.
  
  You'll need a very promising and targeted mailing list.
  
  About $3 for a guaranteed open? Really? That's not expensive at all, just make sure the leads are pre-qualified.
  
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TyBrown

12 years ago

Cool stuff. I've been trying to figure out how to convert a higher percentage of our prospects. I'm going to buy some of the pill bottles and send out a letter with the headline something like, "You called us because your dog was giving you a headache...." with a special offer. I'll have to report back later how it works.

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Mobile Tactics

12 years ago

Originally Posted by TyBrown

You can find the pill bottles very cheap on ebay.

eBay - New & used electronics, cars, apparel, collectibles, sporting goods & more at low prices

There are also plastic bank bags which are cheaper, not sure if they would pull as much as the one in the OP though.

NEW MMF 2362010N06 Tamper-Evident Deposit/Cash Bags, Plastic, 9 x 12, White, 100 (0078541155459) | eBay

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TyBrown

12 years ago

Crap. I already bought them. If the campaign works I'll definitely buy them on ebay next time.

Originally Posted by Mobile Tactics

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agonce 12 years ago

So do you put the shipping label on the thing, or you place the bag in a mailing envelope and then mail it?
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- criniit 12 years ago
  
  Originally Posted by agonce
  
  So do you put the shipping label on the thing, or you place the bag in a mailing envelope and then mail it?
  
  The way they mailed it to me was a peel and stick label on the side of it.
  
  Thanks
  
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  agonce 12 years ago
  
  Originally Posted by criniit
  
  The way they mailed it to me was a peel and stick label on the side of it.
  
  Interesting ... I like this approach, I would assume not even one of the receiver's would throw this away w/o first checking whats in there .
  
  Thanks
  
  1 reply
  
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  Vikuna2009+ 12 years ago
  
  From the look of the picture, looks like there's a little piece of tape holding down the zipper opener? Is that the way it was "secured"?
  
  Eva
  
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IAmPaulJames 12 years ago

This is awesome, I think you could see some really high conversions with this.
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johan75 12 years ago

That's Great post. i am very impressed with it. I think you could see some really high conversions with this.That is very nice.
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rugman 12 years ago

The priority mail envelopes are pretty good also - I would think they would have a high open rate as well. Especially if you are targeting mid size businesses like plumbers - pizza shops etc. Funny thing is - they came up years ago and were used by the cleaning industry to reach commercial accounts so I know that they are fake when I get one - still open them though!
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Rhino08 12 years ago

Very impressive..will take anyone buy Suprise, very similar to Lumpy Mail. BJ
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dropbear 12 years ago

first class envelopes with a real stamp and a handwritten address, has always increased my open rates.
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Steve Solem

12 years ago

That's a great attention getter for sure and those guys have some real nice ideas and products there.

Just don't forget the other parts of the "A.I.D.A" formula.

Getting someone to take notice and open your mailing piece is the first step, but you still need a great offer to motivate prospects to take action.

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criniit

12 years ago

Originally Posted by Vikuna2009+

From the look of the picture, looks like there's a little piece of tape holding down the zipper opener? Is that the way it was "secured"?

Eva

Yeah the zipper was taped down. On the video on their website it says thats how the post office requests it be delivered to them so it dosen't get caught up in any other piece of mail.

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Vikuna2009+

12 years ago

Originally Posted by criniit

Yeah the zipper was taped down. On the video on their website it says thats how the post office requests it be delivered to them so it dosen't get caught up in any other piece of mail.

Not to be paranoid or anything but I personally would be careful of what I would put in a "zipbag". Any "critical" stuff I would simply not feel good about mailing in a bag like that.

EVA

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criniit

12 years ago

Originally Posted by Vikuna2009+

Not to be paranoid or anything but I personally would be careful of what I would put in a "zipbag". Any "critical" stuff I would simply not feel good about mailing in a bag like that.

EVA

Your mailing a sales letter, nothing really critical about that...

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RRG 12 years ago

Originally Posted by criniit

Your mailing a sales letter, nothing really critical about that...

Yeah, the bank bag is merely the envelope that holds the sales letter.

Another critical point is that your headline MUST refer to the bank bag!
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RedShifted 12 years ago

Would much rather use a box myself. They're free and come in all sorts of shapes and sizes. =]
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- criniit 12 years ago
  
  Originally Posted by RedShifted
  
  Would much rather use a box myself. They're free and come in all sorts of shapes and sizes. =]
  
  True but they are much more expensive to mail
  
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RobbieT 12 years ago

Great idea, someone is definitely thinking outside the box.

Take good care of those that you love.

Robbie T
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RRG 12 years ago

One other thing:

Because the zipper pull is slightly wider than 1/4 inch, this mailer is classified as a parcel rather than an envelope. Postage is a little higher.

Of course, all that matters if ROI. If you invest $300 sending 100 of these to a targeted list and you sell 1% for a high-ticket item, it's a positive ROI.
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Freaking Awesome!! (cool direct mail method with pics!)

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