I have posted these questions on the internet marketing section. I am trying my best to put together a well thought out and complete marketing plan.
I will give a little background:
The product is a green device that cuts one's electric bill by up to 57%. for about 6 years the manufacturer retailed the device at a very high price point that moved some units, but didn't explode. On April 1st of this year they are moving to a model in which they lease the device to customers to make it more affordable.
They will pay a referral fee + monthly residual to any customer that refers someone and the residual goes down 10 levels. So to sum up the background:
a customer would lease the device
save on their electric bill
Tell people about it
What are the best ways to Market something like this?
Would buying leads and calling people who expressed an interest in income opportunities be a smart way to go?
If so, can anyone recommend a good lead source?
Has anyone had success advertising in the paper?
I feel like the concept is a winner, and I would like to hit the ground running April 1st. Any ideas or insight would be greatly appreciated