What's Best to Sell to Real Estate Agents...

36 replies
I recently got back into internet marketing after a couple years out away. I used to work for a local marketing company so I decided to jump into getting my own offline clients based on everything I've been reading around here, it seems like the way to go.

I have a good lead to start with that is a real estate agent. What do you recommend is the best service to sell to a real estate agent and do you have any tips on outsourcing it?

I'm really looking forward to getting this thing going again!

--Tim Miller
#agents #estate #real #sell
  • Profile picture of the author ewenmack
    Originally Posted by timmiller99 View Post

    I recently got back into internet marketing after a couple years out away. I used to work for a local marketing company so I decided to jump into getting my own offline clients based on everything I've been reading around here, it seems like the way to go.

    I have a good lead to start with that is a real estate agent. What do you recommend is the best service to sell to a real estate agent and do you have any tips on outsourcing it?

    I'm really looking forward to getting this thing going again!

    --Tim Miller
    Tim,

    Sell the end result they want most [benefit].

    How you achieve it for them is of minor importance to them...mostly.

    Therefore lead in with the desired result before method [feature] of achieving it.

    Best,
    Ewen
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    • Profile picture of the author Neil M
      Originally Posted by ewenmack View Post

      Tim,

      Sell the end result they want most [benefit].

      How you achieve it for them is of minor importance to them...mostly.

      Therefore lead in with the desired result before method [feature] of achieving it.

      Best,
      Ewen
      I totally agree, it's way more about the result than the service.
      Signature
      To find out more about what I'm up to...

      >>>>Visit Rising Ideas Labs <<<



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  • Profile picture of the author BRDesign
    Hi I am Graphic Designer and have worked in the sign industry for the past 10 years, and real estate agents and companies have always been a large part of our customer base. They always need signs to post on the properties for sale, so that's one service you could offer.

    I'm a newbie to online marketing and the warriorforum (hello everyone it's my first post) but I am an expert when comes to signage.

    also more agents are setting up seperate websites for each property for sale in addition to a main page with all their listings. so with each property they have to have a seperate rider sign with the unique web address for that one property


    Brian
    Signature

    BR Design
    Graphic Design and Printing Service
    www.brgraphicdesign.com

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    • Profile picture of the author Blase
      Hey Tim,

      Just my 2 cents.

      I have a very good friend that has been
      in real estate for 30 years.

      I was talking to him about going after realtors.

      He told me that on any given day if he is in the office
      he can get 10 to 20 calls from people trying to sell him
      something to help him grow his business.

      He also said his email and snail mail are packed with
      offers. He deletes them all because he doesn't have
      the time to look at them, so he doesn't look at any.

      He also told me that most realtors are part time, broke
      and not very successful so they are not great prospects.
      Signature
      "Nothing Happens Until Something Is Sold"
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      • Profile picture of the author JoshP
        I have about 15 real estate clients.

        The majority of them are just website development with recurring hosting charges type of clients.

        However, I do have one realtor client that's on a monthly SEO agreement. He's one of the top producing agents in the area, but had an awful website and search engine rankings.

        Since he started using our services almost two years ago, his business has doubled and can't be happier. He pays his bill the day he gets the invoice.

        The key thing with real estate agents is that the majority are broke and they get inundated with phone calls, emails and direct mail from companies trying to increase their business on a daily basis.

        What you want to look for is a real estate agent that is doing well, but could be doing better. These are the ones that have the money to spend and are willing to spend it in order to be the best.

        Otherwise, the key to working with realtors is explaining how an increased online presence, optimized website, etc. will not only help them find new clients, but give them an advantage over other real estate agents that they can pitch to their clients when trying to get their listing.
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        • Profile picture of the author jspmedia
          Originally Posted by JoshP View Post

          I have about 15 real estate clients.

          The majority of them are just website development with recurring hosting charges type of clients.

          However, I do have one realtor client that's on a monthly SEO agreement. He's one of the top producing agents in the area, but had an awful website and search engine rankings.

          Since he started using our services almost two years ago, his business has doubled and can't be happier. He pays his bill the day he gets the invoice.

          The key thing with real estate agents is that the majority are broke and they get inundated with phone calls, emails and direct mail from companies trying to increase their business on a daily basis.

          What you want to look for is a real estate agent that is doing well, but could be doing better. These are the ones that have the money to spend and are willing to spend it in order to be the best.

          Otherwise, the key to working with realtors is explaining how an increased online presence, optimized website, etc. will not only help them find new clients, but give them an advantage over other real estate agents that they can pitch to their clients when trying to get their listing.
          SO what did you do for SEO Services? how many keywords? Any tips on realtor seo service?

          I have potential realtor client and I need to show how it can help them...
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        • Profile picture of the author Neil M
          Originally Posted by JoshP View Post


          What you want to look for is a real estate agent that is doing well, but could be doing better. These are the ones that have the money to spend and are willing to spend it in order to be the best.
          Great Post...

          I definitely agree with you and I think that statement is true not only for real estate agents but a lot of industries. It's the guys making money that are likely to spend money to make more.
          Signature
          To find out more about what I'm up to...

          >>>>Visit Rising Ideas Labs <<<



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  • Profile picture of the author Mobile Tactics
    Saturation mail, targeted mail, SMS services
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  • Profile picture of the author damasgate
    whao, this is a big realization to me that they get contacted so much.

    You know what I'll talk to a really successful real estate agent I know and we'll see what he has to say.
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  • Profile picture of the author infomaniacs
    I haven't sold Real Estate, but I used to sell New Cars years ago. I found when I was working in sales, I could not get enough of books about sales training. I bought courses and books on how to close deals, how to build rapport, plus lots of self improvement stuff as well.
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  • Profile picture of the author jpeguero
    I'm real estate broker.
    Here's my recommendations:
    1-Get a real estate with an active MLS( Multiple Listing Service) membership....a most.
    2- Get this( I'm not an affiliate, ok) --> Text Message Puch Card...> Text Message Punch Card - Email Marketing is Dead!! Lauch Date 4/1/12.
    3- Get your twilio account and purchase several number... at least two.
    4- The idea is to set up text message punch card for realtor #1's open houses.
    Note: If realtor #1 does not have house/condo/etc.... for sale, does not matter. Realtors always let others realtors do their open houses
    5- REaltors usually do open houses to show house's owner that they are doing something to sell their houses.
    6-Set up a contest using the message punch card system.

    For example: the person that visit all my open house on Sunday will get a chance to win dinner for two at a nice local restaurant( have the local rest. paid for it in exchange for free advertising).

    *** The text message punch card system will do all the heave lifting for ya***
    Including notifying all parties involve.... that is sweet.

    *** Remember, every open house will have a unique ' keyword' that open house visitors will text to your text message punch card system in order to have a chance to win.

    *** This is very important*** Get a reators that is barely making it but still has an active MLS account. THIS WILL CREATE NO RESISTANCE to your free offer.

    Here's the beauty for you all..... Tell him or her that you're willing to set up a free account of your text message punch card system for him /her as long as he/she show you via his/her mls system all the scheduled open house and most important all information of TOP producers realtors by area,price range, type of property, property zip code, cities, etc. THAT'S THE GOLD!!!!

    *** Having ten of those TOP PRODUCERS Paying you $299.00 per month for unlimited open houses.... That's about $3,000 for ya pocket... that is sweet.

    Last but not least, offer the text message punch card to all those others realtors( TOP PRODUCER) that can afford you.

    BTW, i'm planing to purchased the text message punch card system myself on April fool day!!

    Oh, one more thing.... remember the restaurant owner above? Why not offered the text message punch card to them too.

    If you need anything else, just PM.

    Almost forgot.... This comes directly from the sales letter: " If you don't find a least one paying client for this new service, then you pay NOTHING, ZIP, NADA... for this training and technology, ever. "

    I do really liked the sound of that!... do you?

    Thanks

    Juan

    P.S. I got the following from one of the guys on the text message punch card thread....

    " his is absolutely powerful..
    Certainly the ways to use this system are endless and only limited by one’s imagination and work ethic. Here are just a few of the ways to use this I have thought of:

    1) JV’s with radio stations or others
    2) Schools (by department)
    3) Churches (huge)
    4) Politicians (huge)
    5) Car wash
    5) Tanning salons
    6) Restaurants
    7) Car rentals
    Oil change shops
    9) Auto dealers
    10) Chambers
    11) Associations
    12) Landscapers
    13) Insurance agents
    14) Hotels
    15) Flower shops
    16) Tax services (annual reminders, etc.)
    17) Auto detail services
    18) Cigar shops
    19) Massage therapy
    20) Bowling
    21) Sports teams
    22) Daycare
    23) City’s (many departments – public notices)
    24) Emergency services
    25) Pizza shops
    26) Auto service shops
    27) Salons of all types
    28) Computer stores/repair service/supplies
    29) Music stores
    30) Ballroom dance
    31) Pest control
    32) Pawn shop
    33) Gyms
    34) Real estate
    35) Jewelers
    36) Liquor stores
    37) Tire shops
    38) Pet stores
    39) Ad agencies

    This list can go on for sure, but I think this covers the majority of places and more than enough to create a massive business through the Text Message Punch Card! "

    Thanks Tomi Walter the additional usage of this great system.
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    • thank you for your detailed post its like a wso right there! Thanks so much!
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    • Profile picture of the author chemo38
      Originally Posted by jpeguero View Post

      I'm real estate broker.
      Here's my recommendations:
      1-Get a real estate with an active MLS( Multiple Listing Service) membership....a most.
      2- Get this( I'm not an affiliate, ok) --> Text Message Puch Card...> Text Message Punch Card - Email Marketing is Dead!! Lauch Date 4/1/12.
      3- Get your twilio account and purchase several number... at least two.
      4- The idea is to set up text message punch card for realtor #1's open houses.
      Note: If realtor #1 does not have house/condo/etc.... for sale, does not matter. Realtors always let others realtors do their open houses
      5- REaltors usually do open houses to show house's owner that they are doing something to sell their houses.
      6-Set up a contest using the message punch card system.

      For example: the person that visit all my open house on Sunday will get a chance to win dinner for two at a nice local restaurant( have the local rest. paid for it in exchange for free advertising).

      *** The text message punch card system will do all the heave lifting for ya***
      Including notifying all parties involve.... that is sweet.

      *** Remember, every open house will have a unique ' keyword' that open house visitors will text to your text message punch card system in order to have a chance to win.

      *** This is very important*** Get a reators that is barely making it but still has an active MLS account. THIS WILL CREATE NO RESISTANCE to your free offer.

      Here's the beauty for you all..... Tell him or her that you're willing to set up a free account of your text message punch card system for him /her as long as he/she show you via his/her mls system all the scheduled open house and most important all information of TOP producers realtors by area,price range, type of property, property zip code, cities, etc. THAT'S THE GOLD!!!!

      *** Having ten of those TOP PRODUCERS Paying you $299.00 per month for unlimited open houses.... That's about $3,000 for ya pocket... that is sweet.

      Last but not least, offer the text message punch card to all those others realtors( TOP PRODUCER) that can afford you.

      BTW, i'm planing to purchased the text message punch card system myself on April fool day!!

      Oh, one more thing.... remember the restaurant owner above? Why not offered the text message punch card to them too.

      If you need anything else, just PM.

      Almost forgot.... This comes directly from the sales letter: " If you don't find a least one paying client for this new service, then you pay NOTHING, ZIP, NADA... for this training and technology, ever. "

      I do really liked the sound of that!... do you?

      Thanks

      Juan

      P.S. I got the following from one of the guys on the text message punch card thread....

      " his is absolutely powerful..
      Certainly the ways to use this system are endless and only limited by one's imagination and work ethic. Here are just a few of the ways to use this I have thought of:

      1) JV's with radio stations or others
      2) Schools (by department)
      3) Churches (huge)
      4) Politicians (huge)
      5) Car wash
      5) Tanning salons
      6) Restaurants
      7) Car rentals
      Oil change shops
      9) Auto dealers
      10) Chambers
      11) Associations
      12) Landscapers
      13) Insurance agents
      14) Hotels
      15) Flower shops
      16) Tax services (annual reminders, etc.)
      17) Auto detail services
      18) Cigar shops
      19) Massage therapy
      20) Bowling
      21) Sports teams
      22) Daycare
      23) City's (many departments - public notices)
      24) Emergency services
      25) Pizza shops
      26) Auto service shops
      27) Salons of all types
      28) Computer stores/repair service/supplies
      29) Music stores
      30) Ballroom dance
      31) Pest control
      32) Pawn shop
      33) Gyms
      34) Real estate
      35) Jewelers
      36) Liquor stores
      37) Tire shops
      38) Pet stores
      39) Ad agencies

      This list can go on for sure, but I think this covers the majority of places and more than enough to create a massive business through the Text Message Punch Card! "

      Thanks Tomi Walter the additional usage of this great system.

      Unfortunately, this product, TMPC, is no longer being sold.
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  • Profile picture of the author sureshots
    Web Design then SEO, social marketing, go one after another and make sure you give them your professional business card. I love real estate agents! What typically sell to real estate agents first is web design. They don't even need to be successful real estate agents to get a website! I've done video marketing for real estate agents SEO. What I like most about Real estate agents is that they Network which in time and depending on how many you've spoken too can make you a lot of money. Don't forget that about commercial real estate agents.
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  • Profile picture of the author savyeman
    I'm a realtor in Florida in Connecticut. If you can get a realtor leads that they can make money with.... You can have a nice business...
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    • Profile picture of the author angelacarol12
      Originally Posted by savyeman View Post

      I'm a realtor in Florida in Connecticut. If you can get a realtor leads that they can make money with.... You can have a nice business...

      Hello i am Angela Carol from San Diego, Many people now days earn money by doing business of home sales( Realtor ). I want to ask one thing here, Will it remain good to become a Realtor in San Diego?
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  • Profile picture of the author Rhino08
    I suggest sending them lead via internet marketing, or any other means of marketing eg leaflet dropping etc. BJ
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  • Profile picture of the author philipdwyer
    Why real estate agents? If you don't have the end result in mind, then it doesn't matter who you are selling to, they won't buy. What do you have to add value to this real estate agent?
    Signature
    --
    Philip Dwyer
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    • Profile picture of the author kat57
      To me RE agents want prospective clients and listings.
      I have had my fill of trying to sell to realtors, from domain names, to
      listing videos, to website upgrades.
      Many in FL belong to very large firms with many site requirements
      handled at a corporate level.
      The smaller firms here ren't spending a dime, at least not now.
      A lead -gen site can work well being paid for each lead.
      Works in many other niches as well.
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  • Profile picture of the author Bruce NewMedia
    Two comments: First, all agents are not broke and part-time. In every office there are 10% that do serious business (in fact without them, the office could not survive)..

    Second, while they do get 'hit' by every ad salesperson in town, they still buy. They buy as well as any niche I've found. While they may not buy as many real big ticket services, there are way more realtors than most other businesses. ..so your opportunities can be greater.

    Personally, I've found selling Video Marketing Packages to be popular with RE agents.
    They seem to like the ego boost and video definitely makes them more competitive.

    One way to sell more to RE agents is to structure an offer through the office/manager, where the cost per user goes down based on how many in the office buy. Time deadlines can help as well.
    _____
    Bruce
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  • Profile picture of the author beeswarn
    According to real life experience, 80% of real estate agents are chumps who couldn't sell sight to the blind.

    Every one of them is over-reliant on the fundamentally retarded MLS system that only they know how to use. They spend 75% of their available work time dreaming up overwrought email newsletters to embed MLS links into, thinking about how nice it would be to go out to lunch if they could afford to, updating their personal facebook pages, and poring over the MLS system to see what their competition sold while they were screwing around all week.

    The remaining 20% are the top-selling real estate agents in your market. Call only these people. Show them a service to generate leads to qualified real estate buyers and they will buy it from you. That's all they want, and all they care about, and they will step over their dying grandmothers to get to them first.
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    • Profile picture of the author darias
      I am about to jump into the sms game and hope to land a few real estate agents in my area. I'm hoping to sell them on the idea of putting QR codes somewhere on the property (a window maybe?) that links to the agents website where the potential lead can see pictures of the inside or get additional info on the property. If the agent doesn't have a web site, then that's a great opportunity to sell them one.

      When the lead scans the code, the agent captures their phone number and can folllow up with them. I will of course state on the sign that by scanning the code they are agreeing to be contacted.

      Another idea I have is to just set up my own sms account and sell the leads to the agents.

      Not sure which way to go on this yet but I hope it gives you some ideas.
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      • Profile picture of the author timmiller99
        hey guys thanks for all your comments and advice...Real estate isnt the easiest of industries so appreciate all your input..
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  • Profile picture of the author James B
    If your a realtor, I suggest you become a redfin member. They give you qualified leads if you register with your license # etc.
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  • Profile picture of the author TrumpiaTim
    Mobile. Marketing and QR codes have been a big hit for real estate agents that have used Trumpia
    Signature

    www.Trumpia.com

    Trumpia: The Most Completed SMS Text Messaging Software & API Solution.
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  • Profile picture of the author RentItNow
    I cant seem to escape the whole real estate marketing thing for the past 15 years as it has created an income when I could not get it from anywhere else. Most of you were right about 10% of agents producing and the others thinking they do, but the numbers say they are not. The thing I see agents respond to is whatever creates them valid leads. It pretty well comes to that. I'm not going to say what that current is but think leads, not services and any agent will talk to you. Trick is to find the ones that will say, "I'll buy those from you", instead of "we should partner together".

    I keep thinking that someday someone is going to pull a moneyball scheme on real estate. I get so sick of seeing people's faces on signs, the latest agent being the topic of conversation blah blah. Real Estate is about buying/selling houses, not agents and someday someone is going to work the numbers the way billy did in baseball and put A LOT of agents out of work.
    Signature
    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author sweetcrabhoney18
    Why not just ask what they are looking for and give it to them? People tend to know just what they need for their business.. even if you don't do that item you can easily outsource it.

    In addition I recently found out the real estate agents tend to buy a lot of gift baskets/ flowers/ gift thingys.. who knew? so offering a steady source for them to buy them in bulk has been a nice money maker for me as well.
    Signature

    keep moving forward

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    • Profile picture of the author RentItNow
      Originally Posted by sweetcrabhoney18 View Post

      In addition I recently found out the real estate agents tend to buy a lot of gift baskets/ flowers/ gift thingys.. who knew? so offering a steady source for them to buy them in bulk has been a nice money maker for me as well.
      They also like to buy steel lawn sign stands. Can offer them in a larger package and have a welder build them up for $10 a piece. You can offer them for free and put an ad on the bottom. Yup I've had takers two years ago....not sure now.
      Signature
      I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author Taylor889
    you could build a website and rank it in your area, then sell them either leads or advertising space. this i think will sell
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  • Profile picture of the author jeevanswaraaj
    Obviously online marketing is one of the best way to promote your business. There are some real estate softwares which are helpful reach thousands of all possible clients looking for real estate services. These softwares displays your listings featuring pictures, prices, availability, advanced searches and many, many more all being managed by you from the admin area via your web browser.
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  • Profile picture of the author Kirahster
    If someone could get me seller leads meaning people who want to sell their home, I would pay them all day!
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    • Profile picture of the author Chris Beatty
      Originally Posted by Kirahster View Post

      If someone could get me seller leads meaning people who want to sell their home, I would pay them all day!
      As Kirahster stated above, if you can get a realtor more seller leads then you will be Golden. That's the sweet spot for Realtors. When they get more listings, they get more buyer leads from those listings. As the real estate market here in the U.S. turns around, a good inventory of homes to sell will and is worth its weight in Gold!

      Seller/Listing Leads = Cash in your pocket
      Signature
      How I Generated 217 INBOUND Phone Calls For My Marketing Agency <------- Scripts Are Included
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  • Profile picture of the author Benjam1n
    I don't know about the US but in the UK, reviews of estate agents are becoming quite a big thing.

    Therefore, a "reputation management" service would be a good idea. If an agent has bad reviews, they're not going to get many listings. It's your job to create positive reviews by providing clients incentives to do so. You then handle all the bad reviews etc on behalf of your client. There's a thread on here called something like "5 offline marketing tips" by a guy called Nate. He runs you through exactly how to go about it so im not going to go through it all on here again.
    Signature

    "You become what you think about most of the time" - Think BIG!!

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  • Profile picture of the author MortgageLender
    I'm in the mortgage business and several people in this thread are right, 90% of the "used home salesmen" are worthless. Most make below the poverty line.

    I built my business on consumer direct so I could avoid them.

    That said, the most profitable way to get into real estate is to put up a properly optimized website, get licensed, generate leads and feed the referrals for 25% commission.
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  • Profile picture of the author rahsheen
    first see what they supply then you can see what they need.... Consumers are always looking for ways to save money, and paying real estate commissions can amount to tens of thousands these days. Not an insignificant sum to most people. Is it worth it to hire a full-service real estate brokerage over a discount service? Reasonable question. It's one I hear often. And the answer is it depends.
    Type of Marketplace

    If you're in a seller's market right now, homes are probably selling the minute they hit the multiple listing service. A one-eyed sheep with two paws tied behind her back could plop a home into MLS and get an offer. Will it be the highest price you could get?
    Buyer's markets exist when inventory exceeds the supply of buyers. In these markets, some homes aren't selling at all. This is where expertise and extra work pays off. Listings that sell at top price are typically those exposed to the most buyers, which are priced well, marketed well and show well.
    MLS and the Internet

    I cringe when I see new listings hit MLS without a photograph because I know that agents and buyers are passing them over without a second thought. Many multiple listing services accept 8 to 12 photographs nowadays. For that reason, many full-service agents hire professional photographers and shoot double the photos required.

    The pros spend considerable time sorting through photos to select those with the most light, the best angles, sharpest contrast & color.
    Photos are cropped and resized to accentuate positive attributes.
    Each photograph is entered into MLS with a full-length enticing description.
    When I see a photograph taken by the multiple listing service instead of a pro or the agent, I also see a lazy real estate agent who doesn't care enough or isn't getting paid enough to properly market her client's property.
    Signage

    Lots of mom 'n' pop operations and discount brokerages don't spend money on professional signs because they don't believe in it or they can't afford it. Good signage is free advertising. Many full-service firms will advertise:

    Main office phone number
    Agent's personal cell phone or voice mail number
    Web site for more information
    Virtual tour links
    Specific information that makes this home different from others in the area
    Marketing Materials

    Full-service companies tend to project quality, and that means four-color flyers and four-color direct mail pieces. The days of hiring neighborhood kids to toss photocopies on neighbors' front steps are gone. Full-service marketing is first class.

    Open Houses

    Not all homes are right for an open house, but those that are require finesse. This means working the buyers who come through by pointing out impressive features of the home without making the buyer feel oppressed or hounded, and that in itself is an art. It requires the service of an experienced sales person. Many discount brokers refuse to hold homes open.

    Full-service agents counsel sellers. They find out what made the seller decide to buy the home and how that moment happened. Then, they employ that knowledge at open houses. For example, suppose a seller said that moment came when she first stood gazing out at the pool. When she turned to her husband and gasped, "I can't believe we can afford to buy this home." Good sales people at an Open would ask buyers to stand in that same spot by the pool. Then, they'd share the seller's first experience verbatim.

    Negotiation

    Real estate is an extremely competitive business, and there are many agents fighting for the same listings. A full-service agent who wins the listing is probably a good negotiator, a person you want on your side during offer negotiations. Think about it. Agents who can persuade you to pay what they feel is reasonable, will probably persuade a buyer to pay your price. Ultimately, that means more money for you.

    Final Sales Price

    Sometimes full-service agents lose listings because the seller was promised a higher price based on hot air and a lower commission. It's these listings that often show up in MLS a month later with reduced prices. The amount of the price reductions, not surprisingly, tend to exceed the difference in commissions between the dualing agencies! In these scenarios, sellers received fewer services and ended up losing money on the sale as well.

    If you can't decide between an agent who charges 1 or 2 percent less than another, think about how you would feel if you had to reduce your sales price, say five percent, to get the house sold. Ask the agents to show you their last 24 months of price reductions and compare them.

    How Much Do Agents Make?

    Agents are paid by brokers. Brokers retain a portion, sometimes 50%, and pay the balance to the agent. From that, the agent pays her overhead and taxes, which can easily amount to 50% of the net. A listing agent's true salary ranges from 20% to 30% of one-half the commission. Full-service agents typically spend more on overhead than their competitors; by refusing to compromise service, they tend to charge more.
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  • Profile picture of the author Chris Beatty
    Rasheen,

    That is a very thorough post and you definitely know your Real Estate. Do you specifically work with Realtors or are you a Realtor? It seem like you know a ton about that side of the business.
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    How I Generated 217 INBOUND Phone Calls For My Marketing Agency <------- Scripts Are Included
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