I was wondering what you (and everyone) think of this idea...
Cold Calling Into Email
I am sure many of you guys have had the experience of cold calling a prospect to be told 'why don't you send through an email'...
Now, usually I take this as 'Man, another one bites the dust', but I have been thinking...What if you purposefully cold called simply to get them to open the sales email?
It's almost like a double whammy.
1) If they are initially interested, they will simply chat to you over the phone and you might be able to close them there.
2) If they aren't really interested, or busy, you can still use all your cold calling power to encourage them to take the time to open and read your email.
This idea is by NO MEANS revolutionary of course, in fact this thread is more of a question; have you David, or anyone else, tried this 'cold call to encourage them to read email' idea?
PS. My script would be something like :
ME : 'Hi, my name is Luke, I was just wondering if I could have a chat to *business owner*/business owner name?
THEM : 'He's busy/out etc can I take a message/what's it regarding?'
ME : 'Well it's an industry related information letter that I am sending to local businesses in that industry, just wanted to make sure it doesn't get sent to the wrong person or into a spam folder, could you make sure he gets it?'
THEM : 'Sure, I will make a note'
ME : 'Thanks alot!'