Do you ever have this experience with a client?
I have a client that I picked up last month that wasn't happy with another SEO company. The 1st thing I told them to do is switch hosting companies. They are using one of those companies that offer free web templates and hosting so you essentially don't own the template and so if you leave the company you have to start over from scratch. Also this company's platform doesn't allow you to change the permalinks so you end up with "www.site.com/pageID?=5389" Well they like their site and will not move to a regular host.
They asked me why they aren't getting hardly any conversions from their site and I told them why in an email last night. Last month their site received 433 visitors and more than 61% of those visitors stayed less than 10 seconds before bouncing. Overall over 72% of visitors are staying less than 30 seconds on the site. I told them that their site isn't easy to navigate and that they need a simple, clean HomePage with a strong call to action along with some photos of their work and a couple of paragraphs of text explaining their business and how it will benefit the visitor. I stressed to them that it isn't about how fancy your site is but getting the visitor to call or email you.
Well their response was that I'm pushy. They believe that they have to dazzle visitors to their site and have all this flash and fancy smancy photos all over the place. It amazes me how hard headed people can be when what they have isn't working but they refuse to make changes that will bring the desired results. And of course they bring up that other sites that are ranked on the 1st page of Google have the type of site they have.
This is one of the reasons I'm navigating over to lead generations sites that I control and if a potential client doesn't rent it off me I'll go to their competitors. People mistakingly think that a 1st page ranking on Google will flood them with clients.
Yes, by the way, I AM in the Witness Protection Program. I could tell you who I am but then I would have to kill you.
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