So, I'm running Adwords for a hotel I work at, just got started, have yet to see a reservation come through, but we're only $50 into the ad spend, so still in testing phase.
However, the manager just ran an ad in a newspaper that is delivered to 27,000 homes for around $150.
The ad was an image ad; it consisted of a shot of the hotel, the name of the promo we're running and the rate - very basic.
It has produced 8 reservations and $552 in gross revenue in just one week.
The great thing about marketing for hotels as a client is that they track their reservation sources through the computer.
Every hotel computer system I've used has "Walk-In, Direct Call, Regular Guest" etc. and the majority of systems can very easily have a new code installed. So, say you're going to run a campaign for them, and if they could enter "HotelsrUs" as a tracking code into their computer. If not, if the front desk staff could just keep track of it on a piece of paper at the front desk.
I also wonder if this ad hasn't generated more reservations and the front desk staff hasn't cared enough to track it. As I account for taking 5 out of those 8 reservations, and I'm interested in the results for obvious reasons (I love marketing!)
So, there ya go, use this as a case study to get a new hotel client. Call around to a bunch of newspapers within a few hours of the town you're looking to lock down a hotel client in, find out the prices. Go to the hotel and say for $150 (or whatever number) I'm going to bring you at least $300 in gross revenue...
That's peanuts for a hotel in terms of marketing costs and it will blow them away with what you could do with such little money.
I know I rant and I'm not very clear at times so if you have any questions don't hesitate to ask and I'll pretend to know the answer...