Pros of a boiler room: high energy of 5-8 people working together in one place at one time in a concentrated manner. The energy built up will help everyone involved. Daily contests and fun can also help production AND retention in a high turnover field. It would also help ME be a lot more productive and efficient, focusing primarily on expansion during those boiler room hours, and on the other aspects such as delivering the goods and customer support at other times.
Cons of a boiler room: high start up and running costs. That includes the callers, but also leasing a big enough room, and the phone bill. I have to find a way that the room/phones contracts are not binding but month to month. It also requires paying for ads and doing the interviews, training, etc. TIME. Plus the damn governments required paperwork since I have paid employees…
Here's how I figured the boiler room:
I had thought of only 3 working days, Tuesday to Thursday, 7 hour shifts that include 15 min of peptalk/training, 15m of "paperwork", 30m lunch break, so that's 6 hours of actual calls, in two 3 hour sessions, for only 3 days a week. Intense, concentrated work.
Sales reps/closers are on hand too to make calls of their own and get forwarded interested parties on the spot. $20 bills taped to the wall and nerf balls with surprise money as John Durham mentioned in another thread.
4 callers + 2 reps + myself = 7 people x 18 working hours = 126 hours of concentrated prospecting and closing in 3 days! Pretty good things can come out of this. Biggest pro is that it's scalable too. But of course it might not be as easy as it sounds to get 8 productive people and until then, there's money issues, not just time invested.
Feel free to find the flaws in this or to give tips for improvement. I have worked in a telemarketing firm but that was years ago. These days I do make calls but not with the volume I plan to do with a boiler room, and have only hired commission sales reps, not callers paid in hourly wages, so that's new to me. What do you think?