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Does Google Places get more clicks than Organic?

by PurplePeopleEater
21 replies
This is assuming the GP is higher than the organic listing for something like restaurant + city.

And take this hypothetical: If you had a client who was running PPC but wanted to stop and look at other alternatives... and you could only choose ONE option to propose to your client, which would it be and why? Would you rather have your client in top 7 of the GP or top 10 in organic.
#clicks #google #organic #places
  • Profile picture of the author YellowGreenMedia
    Of course i would go for Google Places, it does get more traffic then organic listing simp-ly because it is on top of the organic results... i have a site for a plumber that #1 in the organic search and #3 for GP rankings.... the keyword has a traffic volume of 1900 exact... i get about 400 unique visitors per month from GP and about 30/40 unique visitors from the organic listing.

    I hope that helped

    Dave
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    • Profile picture of the author ronr
      That's a lot of traffic Dave, how big of a city is that for?

      Ron

      Originally Posted by YellowGreenMedia View Post

      Of course i would go for Google Places, it does get more traffic then organic listing simp-ly because it is on top of the organic results... i have a site for a plumber that #1 in the organic search and #3 for GP rankings.... the keyword has a traffic volume of 1900 exact... i get about 400 unique visitors per month from GP and about 30/40 unique visitors from the organic listing.

      I hope that helped

      Dave
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  • Profile picture of the author MonteMichaels
    Either should get you more clicks than PPC. The majority of people know that those are ads and are looking for more organic listings, either ranked sites or Google Places. They trust these more because they think that these sites are going to be more relevant to their search and are not paid for. Most people have no idea that there could possibly be much more money put into a ranked site or places to optimize it than a PPC.
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  • Profile picture of the author dropbear
    Top 2 in GP gets more views than Top 3 organic..been some research on this and where peoples eyes go to on the page..Top 2 GP gets the majority..
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  • Profile picture of the author Aaron Doud
    It depends on the keyboard, the business, and the rankings.

    The more people are searching for "where" something is the better google places will be fore you. Tailor your client's SEO to their business and their customers.
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    Aaron Doud - Sales & Success
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  • Profile picture of the author emrom
    Well if google is running it and google is controling what keywords you will show up in....I would say...YES.
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  • Profile picture of the author SuperKing
    I think Google places are better than organic. Rest depends on the business and ranking.
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  • Profile picture of the author PurplePeopleEater
    Thanks for the input. Yellowgreen, do you mind if I reach out to you on Skype?
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    • Profile picture of the author Catalyst eMarketing
      Well LOCAL A, B, C results that have Place pages are usually higher on the page...

      HOWEVER for most keywords to rank high in local means you need a well optimized Place page AND a well optimized site.

      The local algo these days is usually the "blended" algo and it's 90 - 95% based on ORGANIC ranking factors not Place page, reviews or citations.
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      Linda Buquet :: Google+ Local Specialist and Google Top Contributor
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  • Profile picture of the author clickcentive
    I know for one of my clients, the google places brings in 2x more phone calls than organic traffic, in which hes #1 for most keywords..
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  • Profile picture of the author maricelu
    Here is a trick: https://www.google.com/search?hl=&q=...umbing+company

    Notice that double rating? There is Google Places + Testimonials on the site.
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  • Profile picture of the author PurplePeopleEater
    but GP rankings only works if the company has a physical location... correct?

    and even if they company had a physical location, they would show up closer to the top of the map if they were closer to the center of the city... where as a company who had a physical location in one state, but also services cities in the next state over would have to concentrate on organic rankings as a better yet.
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  • Profile picture of the author philipdwyer
    Thanks for post, I have learned a lot.
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    Philip Dwyer
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    • Profile picture of the author kat57
      We have had similar results Google places better than organic as well.
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  • Profile picture of the author David Hawke
    I'd definitely take the Google Places route. Places ranks higher than organic in most cases and the higher the ranking the more clicks. Places rules.

    Originally Posted by PurplePeopleEater View Post

    This is assuming the GP is higher than the organic listing for something like restaurant + city.

    And take this hypothetical: If you had a client who was running PPC but wanted to stop and look at other alternatives... and you could only choose ONE option to propose to your client, which would it be and why? Would you rather have your client in top 7 of the GP or top 10 in organic.
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    • Profile picture of the author ZHammer
      It all depends on the business:
      If they primarily serve a local clientele (i.e. - people would be looking for their location) then you want to rank in GP.
      If they primarily serve a general clientele that doesn't look for a location - then organic makes sense.

      Either way, like Catalyst mentioned - as it currently stands you're going to need to do Organic SEO either way because Google is using that to determine the GP rankings as well (a large part of it is at least). You may just need to also integrate best practices and optimization for the GP side of it as well.
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  • Profile picture of the author PurplePeopleEater
    ok. in my case, it is actually a plumber who has no physical office or location. he provides services in his home city and also does work in a few surrounding cities and some cities in the next state.

    seems like this gentleman would do best with organic rankings. for kws.
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  • Profile picture of the author RedShifted
    All you people getting google places to rank so apparently easily, are you purposely targeting noncompetitive keywords?

    I've been trying to rank a listing (although I don't really do google places ranking) for a friend of the family for "basement waterproofing nj".

    For some reason it only gets a very small amount of traffic and over the months nothing has changed. I am adding reviews to it, backlinks, citations, and still it doesn't seem to be doing much.

    I'm assuming this is mainly because I'm targeting a competitive keyword? Should I just back out completely and optimize it for different keywords? If you guys are putting a lot of effort into one listing, and it doesn't appear to budge at all for a few months, what do you do? Will you just keep at it or try to go for a different keyword?
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  • Profile picture of the author Stranger Danger
    Red, I don't see any placement listings for that keyword phrase.
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    • Profile picture of the author HandyHandies
      Google are only serving up blended for searches with local intent and sufficient results.

      Your phrase looks like it does not trigger a blended search. Sometimes adding in 'near' or 'in' before the location helps.

      Cheers. Andrew.
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