Your experience?: SEO a client's site vs. Selling leads?

4 replies
A biz owner (medical professional) I met the other day was looking for help getting more customers. I'm looking into helping him with it, but I'm not exactly sure on some points. He already has his own website.

For many reasons, I want to do lead-gen on my site. But there are some issues I'm seeing..mainly issues with personalizing content on/off page if I switch to a new client later:
- Google Places
- Links from review sites, directories
- Content on the site

If it was something like plumbing, electrical, etc. a generic site wouldn't matter as much. However, personalizing the content would likely benefit conversions, and make the site seem more 'real'.

How have you all handled this?
#client #experience #lead generation #leads #offline #selling #seo #site
  • Profile picture of the author DueDiligenceDiva
    Bryan,

    For a lead gen site, in my opinion, it is less important to personalize the content for a particular business/client, than it is to personalize the content for the searcher/potential customer for that type of business. Give them valuable information on the topic they are considering a purchase in. (your ethical bribe, the opt-in content)

    I also agree that doing lead-gen on your own site makes more sense from an ongoing revenue perspective for your business. Some medical professionals can be quite demanding as clients, and if you own the web real estate you would be less subject to their agenda and in control of the value, which is the leads list.

    So, the focus on the lead gen site is building a leads list. The personalization comes on the back end, when you insert a particular client from that industry who sees the value of what you created, either by renting the site to them, selling the leads, or selling the site outright if the money is right.

    Here's an example of one of my sites in the automobile industry: Car Buying Tips and Guide Book | CarsDallas

    Just my two cents from what has worked for me. Hope that helps!

    Best,
    Lory
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  • Profile picture of the author localvseo
    You can do it either way. There are pros/cons to both. You will need to have complete control for an extended period of time if you are doing it on their site (i.e. under contract) if you are doing lead gen with their own web assets. You will have to evaluate for your own business model what makes more sense. I study this issue a lot, despite what a lot of WSOs and threads say I wouldn't rule out lead gen on their own site right off the bat without studying on a case by case basis and analyzing the profit potential and time involved to get where you need to be to get the leads.

    One thing that has been discussed on numerous threads, so do some searching, is that you need to be aware of the industries that are regulated that you can't sell leads to if that is your business model.

    Originally Posted by Bryan V View Post

    A biz owner (medical professional) I met the other day was looking for help getting more customers. I'm looking into helping him with it, but I'm not exactly sure on some points. He already has his own website.

    For many reasons, I want to do lead-gen on my site. But there are some issues I'm seeing..mainly issues with personalizing content on/off page if I switch to a new client later:
    - Google Places
    - Links from review sites, directories
    - Content on the site

    If it was something like plumbing, electrical, etc. a generic site wouldn't matter as much. However, personalizing the content would likely benefit conversions, and make the site seem more 'real'.

    How have you all handled this?
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    • Profile picture of the author ElijahBrewer
      Originally Posted by localvseo View Post

      You can do it either way. There are pros/cons to both. You will need to have complete control for an extended period of time if you are doing it on their site (i.e. under contract) if you are doing lead gen with their own web assets. You will have to evaluate for your own business model what makes more sense. I study this issue a lot, despite what a lot of WSOs and threads say I wouldn't rule out lead gen on their own site right off the bat without studying on a case by case basis and analyzing the profit potential and time involved to get where you need to be to get the leads.

      One thing that has been discussed on numerous threads, so do some searching, is that you need to be aware of the industries that are regulated that you can't sell leads to if that is your business model.
      Solid advice here from everyone- In my experience, taking care of the client and making sure they are happy will prove to bring you more value and leads in the future through referrals and having their stuff in your portfolio. Also, remember, they came to you. You are the PRO in this field, and you hold the cookies. I work with only medical professionals, and once you get past their Dr. tag, they are just as lost as anyone else. just make sure you hold your posture. Everything will work out. Hit me up if you have any quesitons.
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      If you dont want to be a beast--> DON'T CLICK HERE

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  • Profile picture of the author Pragathicontrols
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    • Profile picture of the author Charles Harper
      Originally Posted by Pragathicontrols View Post

      Pragathi Controls has been at the forefront of excellence in Electrical Industry, manufacturing of LT & HT Switchboards, MCC¡¦s, PCC¡¦s, Bus Ducts, Relay & Control Panels & PLC Panels.

      SYNCHRONISING PANELS MANUFACTURERS
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      For more details visit :-pragathicontrols.com
      You could always just find some forums on behalf of your client and spam them, like this person.

      CT
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