For many reasons, I want to do lead-gen on my site. But there are some issues I'm seeing..mainly issues with personalizing content on/off page if I switch to a new client later:
- Google Places
- Links from review sites, directories
- Content on the site
If it was something like plumbing, electrical, etc. a generic site wouldn't matter as much. However, personalizing the content would likely benefit conversions, and make the site seem more 'real'.
How have you all handled this?