Confused About Where to Start Or What I Should Be Doing!

I'll keep this as concise as I possibly can.

Have been working for this local business & my job started off by custom designing 2 websites in which I was paid very generously for.

Set up a couple of google place listings, got about 10 social media accounts for each business, yellow pages, super pages, etc etc. Got a few reviews on each and still getting reviews up slowly every week.

Had also done some backlinking and then out of nowhere things just got "scrambled" for a lack of better words.

This guy was paying me very good, and still is, but at this point it seems he's getting aggravated because nothing I've done has actually brought business in for this company.

Thats where I begin to get worried. I notice week after week goes by, and he's still paying me generously but theres a lot more of this kind of talk going on now. Instead of "what will you be working on this week?", my boss is saying things like:

"So no call in's today?"
"We really need to get leads soon before this company goes under.."
"Is there something better you could be working on that would get us leads faster" etc etc

You get the idea. He's starting to get bugged out about the fact that I've been doing a lot of online marketing, and nothing so far has brought in 1 phone call.

Thats why you guys see me switching back & forth between ideas every week and posting threads about different techniques. One business is for basement waterproofing, another for energy auditing.

I feel like because it hasn't rained essentially all winter, investing in waterproofing leads would be a waste of resources right now. Noone is going to have the urgency to waterproof their basement untill it rains so I don't know if its smart saying something like "we should just devote ourself 100% to energy audits then when it rains we can turn the PPC back on for waterproofing".

Thats where I'm at right now.

Then is the fact that we also haven't got one energy audit lead. We tried a broker (cleanenergyexperts) for a month, got 15 leads, did not sell ONE. They were horrible quality, some numbers were out of service, we decided never to use them again and get a refund on as many leads as possible. The 2 salesman working for this business are incredible, they can sell a ton of waterproofing leads when its raining, but the quality of these energy audit leads were truely horrible. 15 out of 15 of the people we called simply did NOT one.

This lead company had outstanding reviews too, so I have no idea whats going on anymore.

I need to get leads fast and this is my main problem. I keep jumping back and forth between doing postcards, making consumer guides, writing salesletters, getting more social media accounts, and even now considering just going right out into the community to set up tables and do a CFL exhange.

I feel like when I'm in front of the computer I tend to kill tons of time and not get anything done. Although I AM technically getting a lot of content made up, I'm not even sure what the hell to be doing with it. Should I be advertising our consumer guide through direct mail or sending out postcards with personalized testimonies? Should I be building relationships on facebook... or getting banners made up so we can start doing community presentations/seminars?

The problem is I obviously bit off more than I can chew. I've somehow become squeezed between a rock and a hard wall. I feel like I NEED to put all my focus into one thing and just finish something already, but then I hate the idea of having all our eggs in one basket.

I'm somewhat of a perfectionist, and as you can see its not serving me too well right now.

I'm also wasting tons of time anytime I do something. Like last monday I wasted the ENTIRE day making 1 - 7 page consumer awareness guide. Doing all the graphics, editing to make it the copy more readable. Then I wound up with this guide, and had no idea what to do with it.

I'm missing that seasoned experience that vets have. Where they just instinctively can sense what will benefit them the soonest. I'm missing that confidence and security that I guess comes from years of doing this type of stuff.

My job is to get business and overall help this place grow, and I don't feel like I'm doing that.

So my question to you "old timers" would be, what in the world would you do? When there are so many different things you can be doing, and you have NO IDEA what will bring your business the most leads, HOW do you narrow something down to 1-2 things and feel secure about what you are doing?

As this seems to be my major problem right now.

I feel like I'm walking on eggshells in the sense where if I do something big, run a huge direct mail campaign say, get my boss to drop a few grand, then we get 1 call... I mean that would kill my confidence that much more and I'd probably just wind up quitting and going back to my own business.

The reason I don't want to is I hate turning my back to a challenge. This seems like a rather overwhelming challenge, but I DO WANT to succeed.

I just honestly don't know where I need to be focusing.

If anyone has anything they think could help, any ideas, any different ways I need to be looking at this, I could really use the help of some more experienced folks.

Thank you! - Red