I have many years in internet marketing. In addition to the work I do, I recently delved a bit into offline sales. This is a new area for me though. Here is exactly what happened for me.
Here is how I did it:
A few weeks back my dads friend asked me about how he can get more visitors to his site since my dad told him I do Internet marketing on the side. I ended up meeting with them both at a bar, and explained to my dads friend how I have a service that can rank his website for relevant keywords in his home inspection niche. He said he was interested. I then made sure to look for reputable SEO services.
I found a guy that did $180/mo services that seemed to be very professional and thought out. He also had a few great testimonials. I then decided that I'd charge my new client double the first month, and $100 every month thereafter for my advice for his website and being the mediator between the two. However, I took into account that it's my dads friend and he knew a bit of people that he could probably recommend to me once he sees results.
Anyhow, I drafted up a quick contract, and had him pay me cash, took that cash and went to my SEO guy and started the campaign with him. I made a quick $200 by basically just giving my dads friend a price, and having a meeting with him discussing what he was getting leymans terms.
The challenge for me now is getting numerous clients like this per month, so that I can hopefully one day have my own full fledged offline business.
So what next? Time to scale! But how?!