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Landed my first official Offline deal - Here's what I did, but what's next?!

by Matthew NY
12 replies
Hey Warriors:

I have many years in internet marketing. In addition to the work I do, I recently delved a bit into offline sales. This is a new area for me though. Here is exactly what happened for me.

Here is how I did it:

A few weeks back my dads friend asked me about how he can get more visitors to his site since my dad told him I do Internet marketing on the side. I ended up meeting with them both at a bar, and explained to my dads friend how I have a service that can rank his website for relevant keywords in his home inspection niche. He said he was interested. I then made sure to look for reputable SEO services.

I found a guy that did $180/mo services that seemed to be very professional and thought out. He also had a few great testimonials. I then decided that I'd charge my new client double the first month, and $100 every month thereafter for my advice for his website and being the mediator between the two. However, I took into account that it's my dads friend and he knew a bit of people that he could probably recommend to me once he sees results.

Anyhow, I drafted up a quick contract, and had him pay me cash, took that cash and went to my SEO guy and started the campaign with him. I made a quick $200 by basically just giving my dads friend a price, and having a meeting with him discussing what he was getting leymans terms.

The challenge for me now is getting numerous clients like this per month, so that I can hopefully one day have my own full fledged offline business.

So what next? Time to scale! But how?!

Best,
Matt
#deal #landed #official #offline
  • Profile picture of the author marketingstatic
    If it were me I would offer some sort of discount off the services for a referral to someone else they know. Have you even tried asking simply for a referral yet?
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  • Profile picture of the author KabirC
    Congrats on the sale man!

    Which SEO service did you use?
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    • Profile picture of the author beeswarn
      "So what next? Time to scale! But how?!"

      One well-proven way to grow your business is to present your offer to a lot of qualified buyers.

      A basic desk telephone is a great tool for doing this. You can use it to call people and set appointments wherein you can present your offer and demonstrate any unfamiliar concepts. Once you've presented it well, you can proceed to quote prices to your buyers and ask them for orders.

      There are lots of ways to make this direct approach more complicated, more difficult, less efficient and completely unprofitable, but I don't recommend that you consider any of them.
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  • Profile picture of the author ryanmckinney
    If your SEO outsourcer guy rocks his site. He will sing your praises, and refer you. I wouldn't charge as the "middle man", and refer to him as "my team", you are just the sales guy, they do not need to know any different.

    Congrats on landing that one!

    Ryan
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    • Profile picture of the author Matthew NY
      That's the thing. This particular service is one that I haven't seen how well it performs yet. So to ask for referrals when my client has nothing to show for it (YET) is going to be hard to do.

      Obviously I imagine getting many referrals in the future, but word of mouth can only get me so far. I want to find new ways to pick up new clients. I wonder what everyone has had most success with with offline lead finding.

      If anyone is curious on who I'm using for SEO send me a PM. I'm not sure how WF is about posting links promoting other sites and I don't want to seem like I'm pushing anything on anybody.
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  • Profile picture of the author rolltide
    are you still doing the media buying as well?
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  • Profile picture of the author michleadwing
    hey bro i am interested in it.but i want to know what's your new charge?
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    • Profile picture of the author Matthew NY
      Originally Posted by rolltide View Post

      are you still doing the media buying as well?
      Yes I am, this offline thing is just a new little venture of mine

      Originally Posted by michleadwing View Post

      hey bro i am interested in it.but i want to know what's your new charge?
      Interested in what?
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  • Profile picture of the author Ronald Nzimora
    Hi Matt,

    Congratulations on your sale!

    But first of all, I think you charged too low. And you just missed out on a regular $ 500 or more from this business every month.

    I'll explain.

    You could easily have charged $1,000 for the SEO, and another $500 every month to 'monitor and maintain' their ranking for those keywords.

    SEO rules change like the weather. Today they rank for some keywords, and tomorrow, the cranky guys at Google will change something and poof the rankings will be gone!

    Then they will blame you because you never told them about this earlier.

    That being said, I don't offer here though because clients do not understand it, and I dont want to force them to. Forcing clients creates unnecessary resistance to the idea and then to you. It's just not worth it.

    To get other clients here's what to do.

    Simply find similar businesses who have business websites - carpet cleaners, home inspectors, real estate agents, handyman services, auto-mechanics e.t.c - and offer them the same service.

    Write them a salesletter and mail it. You can use my salesletter which I posted freely on this section of the forum and modify it to suit your purpose.

    The post is titled . . .

    "My 35% Response Rate Client Getting Salesletter - Swipe And Deploy it For Your Own Use!"

    Look in your local newspaper and public message bards for advertisements. Check with your local Chamber of Commerce.

    These guys spend gobs of money on offline adverts.

    Approached right, you will earn some of that money.

    When you meet each client, find out all you can about their website and business.

    - Does their website have an auto-responder to capture visitors? If it's doesn't, that's a sale you can make.

    Explain that if they get traffic and this traffic isn't captured in a database then the SEO effort may have been wasted.

    - Is it well designed? E.g. like are their contact numbers displayed very prominently on ALL pages? If not, there's another sale you can make.

    Explain that their websites shouldn't be another billboard tucked away on internet wasteland. Explain it needs to be direct-response designed to convert visitors that come in from the SEO effort.

    Did you see how it all ties in?

    Then do a mini-presentation of what you can help these guys achieve and show it to them.

    Here's the least I recommend you charge.


    Don't just sell SEO. SEO is great but it's just part of the equation. It's no holy grail. Limiting yourself to it will just make you $200 peanuts.

    Here's the LEAST I recommend you charge for these services.

    SEO - $1,000

    Autoresponder - $ 200 per month, plus a $100 for maintenance (you'll need to prepare a monthly newsletter for the list.

    Site Re-Design - $ 2,000 - $ 3,000

    These can ALL be outsourced for 10% of these fees and done beautifully well.

    Using the letter above, you can get 3-5 clients signed up, EVERY MONTH. So instead of $200 per month, you'd probably be earning $2,500 or more per month.

    I hope this is useful to you.

    Thanks and God bless you.

    Ron

    Originally Posted by Matthew NY View Post

    Hey Warriors:

    I have many years in internet marketing. In addition to the work I do, I recently delved a bit into offline sales. This is a new area for me though. Here is exactly what happened for me.

    Here is how I did it:

    A few weeks back my dads friend asked me about how he can get more visitors to his site since my dad told him I do Internet marketing on the side. I ended up meeting with them both at a bar, and explained to my dads friend how I have a service that can rank his website for relevant keywords in his home inspection niche. He said he was interested. I then made sure to look for reputable SEO services.

    I found a guy that did $180/mo services that seemed to be very professional and thought out. He also had a few great testimonials. I then decided that I'd charge my new client double the first month, and $100 every month thereafter for my advice for his website and being the mediator between the two. However, I took into account that it's my dads friend and he knew a bit of people that he could probably recommend to me once he sees results.

    Anyhow, I drafted up a quick contract, and had him pay me cash, took that cash and went to my SEO guy and started the campaign with him. I made a quick $200 by basically just giving my dads friend a price, and having a meeting with him discussing what he was getting leymans terms.

    The challenge for me now is getting numerous clients like this per month, so that I can hopefully one day have my own full fledged offline business.

    So what next? Time to scale! But how?!

    Best,
    Matt
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  • Profile picture of the author Matthew NY
    Thanks for your post Ron, but to be honest, I don't think I would have sealed that deal for $1,000. Perhaps other companies in the future, but I felt like what I charged was definitely high enough. The fact that I know the client personally was also a factor..

    However, I will need to search for more leads and try my best to try larger charges. How often do offliner's get denied because of price?
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    Want to see $500 days? Click Above!
    I will guide you the whole way there.
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  • Profile picture of the author Rocket Media
    Yeah, you don't want to get greedy. There's a time and place in life to get greedy and when it comes to starting a business, that's not the time.
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    Local Client ARMAGEDDON Free Facebook Group: KILLER new local client consulting education group. Watch my live stream: Listen to me COLD CALL to sell/rent my Exterminator website. Join the Facebook group for the link and to watch past Live Prospecting replays. I share my spreadsheets, Powerpoints, contracts, and other files so you can learn how to CLOSE DEALS!
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  • Profile picture of the author Theresa Perez
    Thanks john55. Very generous of you to share that around!
    God Bless!
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