14 replies
Hey all,

I don't know if you have dealt this breed of a client. I've been freelancing as an SEO consultant and have 2 clients. I've already improved the rankings of one of them to the extent where they get 3 enquiries a week. This is for £200 a month work. I optimise 10 keywords and spend 3 hours a week link-building. Not really much money, but they were my first client outside of my SEO day job.

Even though she is happy with my work and I over deliver by providing her with plenty of linkbait ideas and social media work out of goodwill, she told me today that they are possibly going to use a bigger company to do linkbuilding for 3 terms at £600 a month.

They don't have money to pay me more for 10 competitive terms and over-delivering and getting them actual results. Yet, they're happy to pay these guys £600.

She said that she will keep me and board and I am safe, but I don't know whether I should ditch them. Because, after the work I've done for them, surely, they should look at me rather than a new SEO company.

Sorry for the rant, just wanted to see what you fellow SEO's thought?

Cheers,

The Chameleon
#clients #ungrateful
  • Profile picture of the author kcom
    I am sorry to tell you that you may be a partial cause of this. By undervaluing your services, it seems like you have lost some respect. Ten keywords seems a bit high to target from the get go. I think that if you were only targeting a few keywords instead of ten you would be bringing in more leads already. For example, Page 1 for 2 keywords is better than Page 3 for 10 keywords. I would not just take this, find out why they are looking at other companies. In the end, you may have to fire yourself, and use it as a learning example.
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  • Profile picture of the author Stranger Danger
    I must assume that you discussed their needs/requirements initially and that they are, now, wanting to increase SEO efforts to yield greater results. If that is the case, have you discussed with them about offering a bigger package that is similar to what is currently being offered to them for $600?

    You secured this client for SEO but they are going to keep receiving calls from other SEO agencies, offering them bigger and better services. That competition will never go away. You should do what you can to keep this client by offering value and providing a more suitable service, perhaps by revisiting that conversation to try to figure out what they want and what you can do for them currently. Your services must adapt to your client's needs. You should always stay on top of this. Hopefully, it's not too late.

    You know they are willing to pay $800/month for SEO. Figure out what the other SEO firm is offering and top it. If you continue to work on a small campaign for this business, you may eventually get cut out of the equation, because if the other SEO firm is working on larger campaigns, the results that they yield will shadow yours.
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    • Profile picture of the author the chameleon
      Cheers for the responses.

      @kcom - I agree, it was partially my fault, however, they were my first ever client and someone who I enjoyed linkbuilding with. In terms of the 10 keywords, they have all significantly improved in the short time I did work. I'm only focusing on 3 of them, the others have automatically improved.

      @Stranger Danger - I offer them more everything in their needs but also more i.e. social media and link bait content ideas. My client even gave me the proposal from this company. Having looked at it, I actually offer a more rounded and more algorithm updated service.
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    • Profile picture of the author David Miller
      It sounds to me like they were treating you as a friend more than a professional. It's almost as if they didn't feel you were worth what a "professional" seo company would charge. Clearly they have little understanding about seo, and even less about how many of the so call "professionals" end up doing far less for far more.

      My feeling would be to part cordially, wish them luck and watch what happens. The odds are slim that they are going to find 2 good seo providers in a row. You being the 1st. They will likely ask you back, and you should increase your rate.
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      The big lesson in life, baby, is never be scared of anyone or anything.
      -- FRANK SINATRA, quoted in The Way You Wear Your Hat
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  • Profile picture of the author NewParadigm
    ungrateful? Did the they agree to pay you for services and they in fact paid you? It's your fault for doing more than agree hoping they'd thank you or voluntarily paid you more. I'd check your entitlement attitude that is hinted at in your post. It might be showing through to your clients as well.
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    In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt

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    • Profile picture of the author the chameleon
      Originally Posted by NewParadigm View Post

      ungrateful? Did the they agree to pay you for services and they in fact paid you? It's your fault for doing more than agree hoping they'd thank you or voluntarily paid you more. I'd check your entitlement attitude that is hinted at in your post. It might be showing through to your clients as well.
      I don't have any entitlement issues, so please don't make presumptions about my personality or attitude without knowing me. I was just looking to see what others thought and created a discussion on this topic.
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      • Profile picture of the author NewParadigm
        You are complaining about a paying customer and claiming you overdeliver. In who's mind? Customers pay for results that are agreed upon, not for people working any harder behind the scenes. Customers will pick up on your overdeliver self pity and look elsewhere as what happened. Obviously they do have a larger budget than you qualified them for and complain about doing extra work for them. Learn to charge them for your extra work, they'll actually appreciate and respect you for it.


        Originally Posted by the chameleon View Post

        I don't have any entitlement issues, so please don't make presumptions about my personality or attitude without knowing me. I was just looking to see what others thought and created a discussion on this topic.
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        In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt

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        • Profile picture of the author the chameleon
          Originally Posted by NewParadigm View Post

          You are complaining about a paying customer and claiming you overdeliver. In who's mind? Customers pay for results that are agreed upon, not for people working any harder behind the scenes. Customers will pick up on your overdeliver self pity and look elsewhere as what happened. Obviously they do have a larger budget than you qualified them for and complain about doing extra work for them. Learn to charge them for your extra work, they'll actually appreciate and respect you for it.
          I don't know anything about you or what you do. I'm not going to make any judgements. However, rather coming from a constructive angle, your posts make too many speculative statements about what I do and don't do. If you asked a few questions about the situation you may have got some clearer answers, rather than you adding 2 and 2 and getting 5. THEN, you can make a judgement based on more accurate facts.
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  • Profile picture of the author Eddie Spangler
    I say give them the chance to hire you at the higher rate with more keywords and service, THEN if they do not want to do that you walk.

    The conversation may sound a little like this....

    Look I understand that you have undervalued my services because I have charged so little and have over delivered. I didnt know if you all were serious about wanting to take advantage of internet and social media platforms and I wanted to give you a taste of what could be done. Now that I know you are serious and know that you know that Im a bad ass seo, Here is what I can do if you spend 1k a month with me.
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  • Profile picture of the author Ferma231
    Blast that site till its sandboxed - Spammy/Adult links LD

    But only if you want some revenge
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  • Profile picture of the author RedShifted
    Entitlement Issues? I won't even go there.

    I don't know specifically how you handle your business but it sounds like they are looking for something more "professional". And sometimes that could mean paying more and getting less.

    What I'd immediately stop doing is any type of free work for them

    What I'd do directly afterwards is make sure you contract EVERY SINGLE THING you do for this business. I still do free work for people even now that I realize what a terrible mistake it is. The second you give someone an inch, or anything free, they get the impression the job you're already getting paid to do for them is simple or easy.

    Like "why is he doing free stuff on top of what we are already paying? Does he feel guilty about the services we are actually paying him for?

    Either way, I'd start being a bit more arrogant/selfish with them. Start demanding more, speculate less, don't use idealistic language when speaking to them. Be very matter of a fact, "this is what you get" no more no less. When they get insecure about something you are doing, don't try to boost their ego with logic. Use emotional responses to make them embarassed.

    For example when I have people tell me they want the cheapest price they can get, or want cheaper work, I call them on their bluff & immediately say "if you're looking for a business to do cheap work for you, our company is definitely not that place".

    I don't reason the price out with them or use any math. I make them feel like if they go with a cheap business, they're going to get **** work, and I don't have any time to explain common sense bs like that to them. I think you get what I'm saying. I'm not even sure what your exact problem is but sounds like you communicated something to them that has them thinking you are inferior compared to other business's. Its weird how if I act like I don't care if someone uses my business it tends to make them want to use it more.

    Kinda like "I'm the **** and if you don't use me someone else will". Telegraph that attitude to them nonverbally, may give you a bit of an upperhand if done right.
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  • Profile picture of the author Bredfan
    Have a talk with her.

    I don't think that it's anything you did overtly, but she may just consider you someone who is freelancing for small jobs. She may not think you have the capacity or know how to take them to the next level.

    Her perception of you and what you're capable of is in question. Doesn't really matter why...

    So.... Change her perception.

    Talk to her. Find out what she is looking to gain by her SEO efforts. What her mid/long term vision is for the website. How many new customers she wants. Etc, etc....

    Help her see that you have the experience, know-how and capacity to solve her problem, whatever it is.

    That, or if you don't like the way she is treating you, then cut her loose.

    Believe it or not (big laughs) there are jackass customers out there. My 2 cents? Life is too short....
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  • Profile picture of the author NewParadigm
    ok, I'll wait for your "blame ungrateful clients" WSO!
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    In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt

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  • Profile picture of the author the chameleon
    Thanks guys for your support. Hopefully, things will work out.

    @ NewParadigm - Hope you're not such an obnoxious person in real life as you come across in your posts. Wishing you well either way.
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