Ranked YouTube Videos - How much would YOU charge?

The price point is subjective; depending on niche, traffic (search volume/city population), competition, number of keywords, immediate and lifetime value of each customer etc.

I know some folks that are charging $97/month and others that are charging as much as $597/month or more. It really depends...

As far as teeth whitening goes, I have no idea. Personally, I'd probably spend my time targeting something more valuable. If you ask a dentist what kind of customers they would rather see coming through their doors, well, you get the idea.

It's a heck of a lot easier charging $97/month when each customer may spend $1,000+. If you only managed to bring in an additional 1 or 2 customers a year for your client, then the cost of your service(s) would be paid for.

I would do it via the way in the WSO at: http://www.warriorforum.com/warrior-...ng-proven.html

Instead of renting the video you use it to generate leads and sell the leads. Paul did a brilliant job with his WSO PM him and ask him about how much more profitable selling leads could be for you. Business owners love it because they only pay for results and you can charge a hefty price per lead!

Here's the video from his WSO

Cheers,
Steve

Learn from the groupon pricing model for customer generation. Businesses are willing to give you 50% of the gross sales for a customer. That's huge. Why not apply that logic to lead/customer gen with other modalities?

I would say it depends on what your videos are producing...
You won't be able to give them away.

Your best bet is to set up call tracking integrated with the videos.
Then, just direct the number to a dentist. (That you may want to work with.)
Then, you rent them out in a month.

Now, you have stats saying how many calls your videos sent to the office.
This is way more tangible than a questionable video.

You can go to the first dentist and just tell them you sent them xxx calls this month.
They can continue to receive those calls for only $197/month or whatever you decide to charge. If they say no, move on to the next dentist.

Yes, having the real estate in Google is nice....
But if it doesn't equate to anything, what good is it?

My answer to your question is this: first take a step back, and let's review the process. As I understand it you have a Youtube video for teeth whitening ranked number one in Google. Okay, first thing don't cold call anyone, people absolutely hate being cold called. Secondly we need to establish the price you can charge.

So call up a few dentists and find out how much a complete teeth whitening treatment costs. Make sure you leave your name and a contact phone number, and be prepared to have the teeth whitening treatment yourself. Make a note of the treatment costs in your spreadsheet. Now figure in the value of a new lifetime customer for that dentist. You could get tricky here and use the time value of money, rather I suggest you just make the lifetime value two years at the current price, so that will be checkups, cleaning, holes filled that sort of stuff. I would even ask the receptionist you are talking to about that value as it may lead on to a further conversation about why you are asking these questions which of course you could answer by letting them know about your Youtube video pricing challenge. Whatever you do, do not asked them if they want to rent your video at this stage. The idea is to plant the concept in their minds and let them ask you the question. When they do, if they do, make an excuse like "oh, I was planning to auction it off as I have been in contact with a number of dentists". Let them convince you to sell it to them.

Now getting back to your spreadsheet, tally up the teeth whitening in the two years of dental treatments then multiply the total by the number of searches a month then multiply by 2% ( as a rule of thumb for buyers) then multiply by their percentage cost of sale which is probably 50%, then multiply by 50% again which will give you a 50-50 split of their margin from the customers coming from this video. This then would be the maximum price you could charge and still have a good chance of closing the deal.

If you have further analysis information then use that too. This process is usually called a valuation. Now the valuation may not have any bearing on the sale price.

To set the sale price, if you've had some bites from the conversations you've had with the receptionists and got to speak to a dentist then you ask whether they would like to make an offer for a monthly rental of this advertising. You repeat this process with each phone call you make about getting a dental teeth whitening treatment. Take all the offers and do a final round of phone calls/e-mails asking for a best and final offer. Be honest, be ethical and explain that you can't give out the other guys prices though they are a lot higher than what you offered Mr customer. (The offer negotiation process is a lot more complicated than this, I'm assuming you know what to do, whatever you do, do not make things up, do not bend the truth and your negotiations will be successful I can assure you.)

The final step in marketing the service if you have not been successful in getting the dental staff to ask you about the service then you either need to send a letter to the dental practices you are targeting, or as a final close off on a unsuccessful phone discussion find out if and where the dentists advertise teeth whitening services at the moment and place an ad there.

You of course would need to do the maths on this to ensure you can make a profit after any advertising expenses. Keep in mind price negotiation is far easier when they come to you. When they come to you, you also come across far more legitimate and genuine.

I have been curious how do you get videos ranked?

Hey shockwave, would you care to share with us your fndings? How did the calls turn out?

Would you be willing to share the amount of fiver gigs, which fiver gigs you bought, and the population size of the city you preformed the act on... and for the keywords ranked 1, what were they?

also, what is anchor-text backlinks, and what do you put as the anchors?

Wow, thanks so much!

edit: I am going to try this in my small city and if it works well, maybe try it on a slightly bigger scale. Any advice on what are some hot search terms that we can rank on?

Shaved Goats! Funny stuff! Thanks for making my day. Still laughing as I type this.

So I just remember I started this thread a while back, and here I am with some results. I must admit, it's getting pretty frustrating!

Just a side note on my cold-calling experience: I've been in Inside Sales for over 10 yrs (software). So, cold calling, getting past the gate-keeper to decision makers, having business conversations, long sales cycles is second nature. Secondly, I've also work for ServiceMagic, talking to contractors all across the U.S.

So, I've dealt with both highly complex/long sales cycles and short/transactional sales. I would say this is more the transactional sale.

Anyway........on with the show. Here's what I've been doing so far with mixed results.

BTW, I've switched my focus off the teeth whitening niche and am now on to a different dental niche. And here are the goods....

1. Not one single site rented out yet.
2. All sites/videos on the 1st page of Google.
3. Weakest site is generating 5/calls per week, Strongest site is generating 15/calls per week.

So, as I've said before, it's not the mechanics, it's finding someone to Site Rental or be willing to do a Pay-Per-Call.

Approach #1 = FAIL. I ranked the site/videos and started generating calls. Then I just started sending leads (actual calls) to the dental office. I then followed up with a call directly to the Office Manager (asking for her by name), explaining why I'm calling, who I am, and the leads I've been sending over if they wanted to continue to receive them. As you can imagine, they have no idea who the hell I am, so word to the wise: that is not a good approach. I actually called SEVERAL offices within the city, and no takers.

Refinement: My new approach will be tweaking the pitch. I will still send leads to the targeted dentist (leads gotta go somewhere right?). But, this time I will go with a little something like this:

(....in a casual/conversational tone - NOT a sales pitch)

Me: "Hi {office manager name}, I'm wondering if you can help me: I have a website there in {city} that is on the 1st page of Googler and it's generating a lot of calls from people looking for {niche service}. My question is: would be okay if I refer these patients over to you while I'm looking for a local dentist who wants to take on more new patients throughout the year? -- It won't cost you a penny."

Me: .....pause (shut up and wait for response)

Them: "...um, well I don't know, {confused} what was your name again?"

Me: "Oh, I'm sorry, my name is {my name}. I'm not a dentist myself, I specialize in online marketing, but I would like to get these people some help while I'm looking for a local dentist who wants to take on some new patients."

Them: "um, well...I don't know/we already do our own marketing/ blah blah blah..."

Me: "Great/No problem/Sure, well, the jist of it is I have my website/videos set up with a call tracking number, so when a patient there in {city} goes online to look for {niche service}, they call the number and it would forward to your office. Would you like to help these patients?"

Me: .....pause (shut up and wait for response)


Then continue on with the conversation from there. If it's a yes, I ask for their email so I can get them the rest of my contact info (where I actually do a screencast of the whole process from beginning to end showing my site, how everything works, customized to their practice). If no, I hang up and go on to the next.

I think the biggest reasons there are no takers thus far is:

1. I have no credibility - they don't know who I am.
2. They get slammed with these "kind of calls" every day.

The difference: I'm not offering "SEO" or "Web Design", I'm offering instant results! I would think that in itself would solve the credibility issue......but maybe not.

I also realize that not every prospective client is looking to take on new customers/grow or whatever. However, I can't help but to think a large majority of those objections are just a reflex-response.

** Feel free to throw me a bone if you have any ideas.