Agree with the post above. Could be a bit hard to get everyone involved on board, but if implemented correctly, I can see someone making goot money with this.
This guy has a good concept but sucks at marketing himself! What about a link to his company's website? He only mentions his company at the end of the video. Anyway, this could work.
He is suggesting giving the bumperstickers away for free, I say why not charge a minimal fee? Sell them for $1 to the school, have the school sell them for $2 or whatever and the profit can be used in many ways.
Why only a bumper sticker for an honor student? Make one that all students would want, equals higher profit.
Besides schools, political campaigns are going on everywhere this year, profit from that!
You can open a store for free online. The trick is that the site sets a base price and whatever you sell the item for above that price will be your profit. However, they handle all the printing and fulfillment. You create your designs and market your store. After you sell a certain dollar amount, cafepress cuts you a check.