"Reality Check: Do You Have What It Takes To Build A Successful Offline Business?.​.."

Hey Offliners,

Don't be like some offliners I consult with that lie to themselves about what it really takes to build a successful offline business.

I have hundreds of buyers of my wso's that send me emails with questions, hurdles and their offline business plans to review. So, I get a chance to see what challenges that many offliners are facing.

Over the past few months as I've sat down to answer questions and help out in any way that I can, I started to notice a undercurrent of similarities.

It reveals itself in a number of ways through questions like...

"How many cold calls should I make per day?"

"I live in a small town with only 5,000 people, will I be able to support a business with that many people?"

"Does direct mail still work?"

"Can I make $50,000 from my offline business without actually speaking to a business owner?"

Now, while those questions may actually be legitimate questions from serious offliners, they all have something in common that point towards a startling reality:

Many offliners are trying to do everything to avoid the hard work that goes into starting and growing their offline business.

I know that's a strong statement, but I have hundreds of buyers who I communicate with regularly, so I have the proof to back it up.

So, let's look at my answers to the questions above:

"How many cold calls should I make per day?"

Honestly, you should make as many calls per day as it takes to reach your goals. If you want to earn $1,000 per week and you're selling $250 websites, then you need to call business owners until you get one sale per day four days a week.

You should plan on calling every waking minute that you can reasonably expect to reach business owners who can buy from you until you reach your goal.

"I live in a small town with only 5,000 people, will I be able to support a offline business with that few people?"

Maybe...maybe not, but there's only one way to find out. Market to every business owner in your area and see if they have a small town mindset with their business or if they're willing to invest in their business like the big boys.

However, there's nothing to stop you from calling business owners in every town or city within 100 or 1000 miles of your hometown.

There are dozens of real-life businesses and even offliners who run completely virtual offline businesses over the phone and internet.

Yes, it takes more skill, a great online presence and more creativity but it's being done day in and day out.

"Does direct mail still work?"

Yes, direct mail still works. The right type of postcards, letters etc. mailed to the right type of prospect will always work.

However, what you're probably trying to say is that direct mail cost money to test and find the winning formula, which probably scares you.

It's not reasonable to expect to not spend any money to grow a successful business. You have to be willing to work even harder to get the cash you need to invest in your business.

"Can I make $50,000 from my offline business without actually speaking to a business owner?"

No. Even if you run a completely online offline business like Aweber, you will need to answer questions from business owners before and after they buy.

See, as I answer these types of questions day in and day out, I can't help but notice that many offliners are trying to do everything to avoid the real work of running and operating a offline business.

If you're serious about growing your offline business, then (just like me and others) you will have to work your butt off for months and most likely several years to get to a great offline business generating great income.

Hope this helps,

Chris