I'm so ashamed of myself for what I've done
However, I do take satisfaction in the fact that I cannot think of a single instance where any one of these "systems" was spoken of again declaring any amount of success. I never felt the need to say "I told you so" although it would feel pretty good I think!
So why am I ashamed of myself? The other day I was participating in a thread concerning marketing to and for attorneys. Someone metioned a particular WSO that they found helpful. Since law firms represent about 95% of my clients I thought I would take a look at this WSO.
I read much of the sales page (I simply do not have the patience to read those pages because they go on and on and on) and apparently it was enough to convince me to plunk down my money. It was a system, I knew it was a system, I hate systems, systems are always crap, but I bought it anyway.
This was perhaps the most deceptive system I've ever come across. Beyond simple deception, if it was actually put into practice it could easily lead to legal action against you. This WSO was wrong on so many levels I can't even begin to list them all.
I've been thinking about this for a few days and I was going to write about how I'll never buy another WSO again. However, that's not really true. Some of them have been of value. The ones that concern clear cut methods of PPC or Adsense or similar things that can be measured.
The WSO's that I have issues with are any that involve marketing systems. I have read many, reviewed many, and every one that I've seen has the same trait; they are deceptive crap. However, if you would like to believe that some of these "systems" work, here is a simple test to determine the validity. Everyone of these WSO authors claims to have used the system they are selling. Simple math can easily dispell this. If they have a new system every month (and they often do) how can they possilbly make use of every system they claim is the magic bullet.
So here's my advice to any of my fellow Warriors when it comes to a purchase of a WSO concering marketing and sales:
If it's about how to write letters, how to develop a phone script, various sales techniques, how to develop a closing mindset, or about sales and sales skills you should consider it. If it's written by someone that you respect or reviewed by someone you respect, you should consider it. If it talks about how you can become a better salesperson, consider it.
If it promotes a "system" stay away!
Thanks for letting me rant about this.....Since I know there's a possibility that a few of you may PM me about which WSO set me off please feel free to do so.
grrr...
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Stop by Paul's Pub - my little hangout on Facebook.
Stop by Paul's Pub - my little hangout on Facebook.
Stop by Paul's Pub - my little hangout on Facebook.
Stop by Paul's Pub - my little hangout on Facebook.