My System for a Six-Figure Business

by ShayB
7 replies
I know that David Miller doesn't like systems, so I really hope he is gentle with me when he reads this thread.

I'm going to give you all the steps you need to have your own system to make a six-figure income this year. Are you ready?

1. Make the initial contact - this can be in person, on the phone, by snail mail, by e-mail, by singing telegram, smoke signals, whatever.

I prefer contacting people by phone, meeting them in person, or via snail mail - but those are just my preferences. You can use your own comfort zone to determine what you would like to do.

2. Follow up - this can be done in a variety of ways, but one of my favorite ways is to send a simple note in the mail thanking them for their time and sending along whenever information I told them that I would send (if any - if the deal was done over the phone, for example, I would simply send a thank you note).

Do not under estimate the power of this step. Even if you have already sealed the deal in the initial contact ( and that happens!), having some sort of follow-up will help cement the transaction and the business relationship.

There are many reasons for this - first of all, you will stand out because not many people will do this step; secondly, there is such a thing as buyers remorse, so when you reinforce the decision they made as a good one and thank them for their business and let them know that you haven't forgotten about them now that they are a customer, it makes a big difference. It helps them realize that you're not going to just disappear now that you have their money.

Of course, if the sale was not made in the initial contact, the follow-up helps provide another exposure in your sales funnel.

3. Deliver what you promised and then get referrals - this is one of the most important aspects of your business. Once you get this snowball going, you will literally have more business than you can handle.

I just picked up a client this week that has referred four more clients to me. Do you know how I got those referral clients? All I said was one thing:

"Hey, do you know of anybody else that might be interested in what I just did for you?"

My very first off-line client ended up referring a total of eight other business people to me that became clients.

Yeah, it's that simple.

4. Lather, rinse and repeat.

There you go. That is your WSO for the day.

No flashy sales page, no big price tag, no super-dark-ninja-occult-secret sauce. Just business basics.

Can you improve upon it? Absolutely. Read books about sales techniques, about follow-up techniques, about referrals, about mindset, etc. Feed your brain for 30 minutes a day with some kind of learning. (I have been in sales for over 15 years and I still read books about sales because I think that every person who is successful in sales can teach me something new.)

You don't need a magic button. No, getting offline clients is not nearly as easy as most WSO's say it is. But if you approach it like a regular business and you actually treat it like a real business instead of a hobby or a gimmick or a get rich quick scheme, you'll be surprised how nicely it grows from that initial client.

I hope this helps, and I would love to have some of the other veterans chime in on this thread.

(Dear David - be gentle! )

(PS - I'm just joking around with David. I don't think he'd have a problem with this "system." )
#business #offline #sixfigure #system
  • Profile picture of the author ADukes81
    Great advice Shay. I myself need to work on the "asking for referrals" thing. It seems like it would make things less stressful when thinking of client acquisition. You may it seem very easy with your question, I may put it intro place this week.
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    • Profile picture of the author sandalwood

      Excellent post. I would bet if most of us would just put the system we have between our ears in gear we would find more opportunities than we can handle.

      Keep the smiles rolling our way,

      Get 30% or More Retirement Income If you are serious about your retirement, you'll love this product.

      The Money Ferret Finance Article Directory
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      • Profile picture of the author David Miller
        @Shay - The only thing I can say besides "great post" is that it's not exactly a system. It's more accurately a sales method that in and of itself, contains more value than any WSO could.

        Sales is not an easy profession. In fact, it's probably one of the most difficult professions there is, but it's also the most rewarding. But it's only rewarding if it's done professionally and ethically. Your METHOD does exactly that. It also serves as a reminder to those of us who, from time to time, take a shortcut and overlook some of the things that you covered so well.

        The big lesson in life, baby, is never be scared of anyone or anything.
        -- FRANK SINATRA, quoted in The Way You Wear Your Hat
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  • Profile picture of the author John Durham
    If there were no internet or WSO's to guide people, and they had to figure out how to get customers on their own by putting one foot in front of the other... They would discover that it all comes down to simply what Shay has shared in this post.

    Every system, balled in one, comes down to these main fundamental points.
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  • Profile picture of the author Preeti
    Shay, great post!

    Along with an actual hardcopy of a thank you card in the mail, how about a small gift to show your token of appreciation? Unexpected gifts create that "wow, I can't believe you did that!" moment.

    Perhaps a gift card to Stabucks/Tim Hortons, some candy or a box of brownies (I received this suggestion from RonR and am sending them to the clients I've signed up in March). I'm even thinking of capturing their birthdays and sending them birthday cards (using the SendOutCards system).

    Think that'll make you memorable in their books...??

    Thanks Shay for reminding me to do this and the importance of not overlooking the simple things that go a long way
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