I was hungry, had a coupon for some subway and was on my way. Brought my big legal pad with me, it is my best friend and I have stacks and stacks of used legal pads with thoughts, plans, strategies, random numbers, etc. I bring it with me everywhere I go because you never know when you will have this ground breaking idea, or thought you want to implement.
I was at a stop light in my own little world, I see an SUV with a vinyl wrap on the back advertising some tree removal service. I didn't think anything of it except the play on words it had in its slogan which cracked me up. Next stop light I decide to write down the number, because they didn't have a website advertised on the back of the SUV. Come to think of it... it wasn't an SUV, it was a truck with a camper shell. Hmm. Anyway, was writing down the number to give them a call later on.
Suddenly, I think to myself... why later? I'm bored right now, and all I have to do now is drive and have my crazy thoughts race through my brain(scary place to be). So I decide, why not call him right now? It looks like it might be the owner, I'll try my luck.
I dial the number, I have about 5 minutes to get to subway anyway, maybe I'll have some entertaining conversation while pitching him. The person answers, turns out it was the owner and his business line I guess is his cell phone, so that's cool. Pitched him... not even a single rebuttal, he says, "This sounds great, let's do it!".. I had him ready to go for a very basic site... so I offer a couple different plans. I told him that a lot of people that don't currently have a website are perfectly fine with a basic site for starters and then later on building on top of that. The problem is, your competitors websites are basic too, we can get you started with a more complete website. He says, "Yeah, how much"? We went from a $800 website, to $1,600 in just a minute. I asked him when he would like to move forward, I can accept the payment right now over the phone..
Luckily... I had my legal pad and pen, to take down all the information. He paid, WHILE DRIVING! I went into subway and got my lunch, went home to process the payment. Followed up with him just to let him know I sent an email with the receipt and invoice and will be following up with him in the next couple days to go through the design of the website. He was ecstatic.
1.) I saw someone who may or may not need a website.
2.) I called him.
3.) I closed the deal
This guy was so willing, and excited about what I have to offer. Of course, not EVERYONE is going to be as excited and willing, but this goes to show, there are people like that out there. You putting off whatever method you use to go after these people, is an awful thing to do. Not awful for your sales, but awful that you have a service that can help someone that is in need, but you aren't willing to make the effort!
These people are out there... You need to find them, they aren't always going to come to you, you need to get in front of them!