I wanna start a discussion related to the question of your chosen business model. Do you favor a "John-Durham" approach and focus on selling one thing and only one thing (like a directory site entry) for a small price and scale it a million times OR do you rather follow a "Jason Kanigan" model and project your venture as a consulting firm with higher rates, upsells, crosssells, customization, having less customers but charging substantially higher(consulting-like) fees, working more exclusively?
There are pro's and con's for both business models but everybody has only 24 hours a day. So, what do you think is more efficient, more hasslefree, more lucrative etc. as a reason you chose it. Maybe you didn't even think about this question yet and would like to take a moment to think about how to position yourself in the market. Either way, I think, every now and then, each of us should reflect about how we go about positioning our offline marketing venture in order to differenciate it with a good reason.