Working With Performing Arts Venues

Hey guys,

So, I've been in offline for a while now in various niches, but I still have a lot to learn.... and I've been approached (thanks to "Jobless Dad" John's method) by a couple of local performing arts venues to do marketing for them...

The only issue is... since they do not have a continuous season, i.e. there are only productions going on for about 4-6 months a year and the rest of the time is other stuff...

I am not sure what to do for them really.

They both have decent websites (not great, but decent)
They both have FB pages (again, not great, but a decent responsive following)

They both have Twitter and Youtube accounts
They both have claimed their GP Listings
They both rank first page in Google for certain relevant high traffic terms.

There are obviously always improvements to be made... but I am wondering if there is a new spin I could put on this kind of stuff just for arts venues and entertainment things... and I'm having a mental block.

I am not too sure how they're using their current database of customers, and neither were they really... but again, there's a tricky aspect of this if we're JUST chasing ticket sale revenue because the season is finite.

Thanks for any input!